Beiersdorf Aktiengesellschaft, together with its subsidiaries, manufactures and distributes consumer goods. The company operates as a subsidiary of maxingvest ag.
Business Segments
The company operates through two primary business segments: the Consumer Business Segment and the tesa Business Segment.
Consumer Business Segment
The Consumer Business Segment is dedicated to developing innovative, high-quality skin care products that cater to consumer needs and preferences.
tesa Business Segmen...
Beiersdorf Aktiengesellschaft, together with its subsidiaries, manufactures and distributes consumer goods. The company operates as a subsidiary of maxingvest ag.
Business Segments
The company operates through two primary business segments: the Consumer Business Segment and the tesa Business Segment.
Consumer Business Segment
The Consumer Business Segment is dedicated to developing innovative, high-quality skin care products that cater to consumer needs and preferences.
tesa Business Segment
The tesa Business Segment operates as a separate, independent unit within the Beiersdorf Group. It focuses on developing innovative adhesive tapes and self-adhesive solutions for industry, commercial customers, and end consumers.
Business Strategy
The company's strategy focuses on several key areas, each aimed at driving innovation, enhancing productivity, and fostering a strong corporate culture.
Products and Services
Consumer Business Segment
This segment includes several well-known brands that cater to various consumer needs:
NIVEA: One of the world's largest skin care brands, offering a wide range of products including body lotions, face creams, deodorants, and shower products.
Eucerin: A dermatological skin care brand that provides solutions for specific skin conditions such as eczema, acne, and hyperpigmentation.
La Prairie: A luxury skin care brand known for its high-end anti-aging products.
Hansaplast: A brand specializing in wound care products, including plasters, bandages, and first aid kits.
tesa Business Segment
This segment offers a variety of products and services for both industrial and consumer applications:
Industrial Adhesives: tesa provides adhesive tapes and self-adhesive system solutions for various industries, including automotive, electronics, and construction.
Consumer Adhesives: tesa also offers a range of adhesive products for household and office use, including tapes, hooks, and glue sticks.
Geographical Markets Served
The company operates on a global scale, serving numerous geographical markets with its diverse range of products and services. The company has a significant presence in various regions, including Europe, the Americas, Asia, and Africa.
Customers
Individual Consumers: The Consumer Business Segment primarily targets individual consumers with its range of skin care and personal care products. Brands like NIVEA, Eucerin, La Prairie, and Hansaplast are well-known and trusted by millions of consumers worldwide.
Industrial and Commercial Customers: The tesa Business Segment focuses on providing adhesive solutions to industrial and commercial customers. These include sectors such as automotive, electronics, construction, and general manufacturing. The segment also offers products for household and office use, making it relevant to both B2B and B2C markets.
Marketing and distribution Channels
The company employs a variety of marketing and distribution channels to ensure its products reach a broad audience. The company uses digital technologies extensively for direct consumer engagement and to fulfill individual consumer wishes. This includes influencer collaborations and partnerships with providers of digital technologies. The company's e-commerce business is a critical component of its distribution strategy, supported by strong partner relationships, high-quality content, and effective retail media. Additionally, the company leverages traditional retail channels, ensuring that its products are available in physical stores worldwide.
Regulations
The company ensures compliance with all applicable regulations and official requirements in specific countries where it operates. This includes adhering to labor laws, consumer protection regulations, and industry-specific standards that impact the production, marketing, and distribution of its products.
Industry Standards
The company follows several industry standards to maintain the quality and safety of its products. These standards include the Global Reporting Initiative (GRI) Standards, which provide a framework for sustainability reporting.
History
Beiersdorf Aktiengesellschaft was founded in 1882. The company was incorporated in Germany in 1922.