Nexteer Automotive Group Limited, a motion control technology company, develops, manufactures, and supplies advanced steering and driveline systems to original equipment manufacturers.
The company's product and technology portfolio include electric and hydraulic power steering systems, steer-by-wire systems, steering columns, intermediate shafts, driveline systems, and software solutions. The company addresses motion control challenges across various megatrends, such as electrification, softwar...
Nexteer Automotive Group Limited, a motion control technology company, develops, manufactures, and supplies advanced steering and driveline systems to original equipment manufacturers.
The company's product and technology portfolio include electric and hydraulic power steering systems, steer-by-wire systems, steering columns, intermediate shafts, driveline systems, and software solutions. The company addresses motion control challenges across various megatrends, such as electrification, software/connectivity, advanced driver-assistance systems (ADAS)/automated driving, and shared mobility.
Business Segments
Electric Power Steering (EPS): This segment focuses on providing advanced EPS technologies that deliver improved control, fuel efficiency, and enhanced driver experience. The company continually innovates its EPS systems to cater to customer-specific needs, enabling features such as lane keeping assistance and automated driving functions.
Hydraulic Power Steering: This segment offers robust hydraulic power steering solutions that serve as a reliable option for a variety of vehicle types.
Driveline Systems: This segment encompasses a range of products including driveshafts, constant velocity joints, and differential systems. These components are essential for maximizing performance and efficiency in both conventional and electric vehicles.
Advanced Mobility Solutions: As part of its forward-looking approach, the company is heavily invested in developing systems for automated and connected vehicles. This includes steer-by-wire technology and solutions that integrate seamlessly with vehicle electronics to support the growing demand for smart mobility.
Business Strategy
The establishment of technical centers, such as the newly proposed Mexico Technical Center, demonstrates the company's proactive approach to enhancing local engineering support and improving responsiveness to customer needs.
The company is actively pursuing collaborations and partnerships with other industry players and research institutions to foster technology exchange and co-development opportunities. Such partnerships are crucial for accelerating the adoption of advanced mobility solutions and expanding the company's market footprint.
Products and Services
Electric and Hydraulic Power Steering Systems: The electric power steering systems are engineered for optimal performance, energy efficiency, and advanced features like integration with ADAS.
Steer-By-Wire Systems: This technology replaces traditional mechanical linkages between the steering wheel and the road with electronic signals, allowing for more flexibility in vehicle design and improved safety features tailored for automated driving scenarios.
Steering Columns and Intermediate Shafts: The company manufactures various steering components including columns that offer ergonomic design and easy integration, as well as intermediate shafts that provide effective performance and reliability.
Driveline Systems: The company's driveline products include driveline systems, driveshafts, and constant velocity joints, all engineered to optimize torque transfer and enhance efficiency in internal combustion and electric vehicles.
Software Solutions: The company has developed software solutions that support vehicle dynamics and motion control, helping to create a more integrated driving experience.
Geographical Markets Served
The company serves a diverse range of geographical markets across the globe, with a strong presence in North America, Europe, Asia-Pacific, and emerging markets. The company's operations extend into various regions, allowing it to effectively meet the local needs of OEMs while maintaining a global supply chain.
Seasonality
The company’s operations may be subject to seasonality based on the automotive industry cycle, which often influences vehicle production and sales. Peak production periods typically align with new model releases and pre-emptive production schedules before major trade shows or automotive expos. Such seasonality can affect demand for the company’s products, with fluctuations likely occurring in line with the broader automotive market trends.
Customers
The company has a diverse customer base that includes over 60 OEMs across various segments. The company serves established automakers, such as BMW, Ford, General Motors, Renault-Nissan-Mitsubishi, Stellantis, Toyota, and Volkswagen. Additionally, the company has successfully expanded its reach into emerging markets, providing services to automakers in India and China, including BYD, Chery, Great Wall, Geely, and Xpeng.
The comprehensive customer portfolio comprises a blend of traditional automotive manufacturers and startups in the electric vehicle space.
Sales and Marketing
The company engages in direct sales efforts targeting original equipment manufacturers (OEMs) and collaborates closely with automotive engineers to tailor solutions based on specific client needs.
The company leverages industry exhibitions, trade shows, and professional networks to enhance visibility and establish relationships with potential customers. Furthermore, the company utilizes digital platforms and social media channels to engage with its audience, promote its products, and communicate its commitment to advanced mobility technologies.
History
Nexteer Automotive Group Limited was founded in 1906. The company was incorporated in 2012.