Ross Stores, Inc. and its subsidiaries (Ross) is an off-price retailer of in-season, name brand and designer apparel, accessories, footwear, and home fashions for the entire family.
The company operates two brands of off-price retail apparel and home fashion stores-Ross Dress for Less ('Ross') and dd's DISCOUNTS.
Ross is the largest off-price apparel and home fashion chain in the United States, with various locations in 43 states, the District of Columbia, and Guam. Ross' target customers are...
Ross Stores, Inc. and its subsidiaries (Ross) is an off-price retailer of in-season, name brand and designer apparel, accessories, footwear, and home fashions for the entire family.
The company operates two brands of off-price retail apparel and home fashion stores-Ross Dress for Less ('Ross') and dd's DISCOUNTS.
Ross is the largest off-price apparel and home fashion chain in the United States, with various locations in 43 states, the District of Columbia, and Guam. Ross' target customers are primarily from middle income households.
The company also operates various dd's DISCOUNTS stores in 22 states. dd's DISCOUNTS features more moderately-priced first-quality, in-season, name brand apparel, accessories, footwear, and home fashions for the entire family at savings of 20% to 70% off moderate department and discount store regular prices every day. The typical dd's DISCOUNTS store is located in an established shopping center in a densely populated urban or suburban neighborhood, and its target customers typically come from households with more moderate incomes than Ross customers.
The merchant, store field, and distribution operations for Ross and dd's DISCOUNTS are separate. The two chains share certain corporate and support services.
Both the company's Ross and dd's DISCOUNTS brands target value-conscious customers.
Merchandising
The company has established merchandise assortments that are attractive to its target customers. Although the company may offer fewer classifications of merchandise than most department stores, the company generally offers a large selection within each classification, with a wide assortment of vendors, labels, prices, colors, styles, and fabrics within each size or item. The company's merchandise offerings include, but are not limited to, apparel, footwear, accessories, small furniture, home accents, bed and bath, beauty, toys, luggage, gourmet food, cookware, jewelry and watches, and pet accessories.
Purchasing
The company has a large network of merchandise vendors and manufacturers for both Ross and dd's DISCOUNTS. The company purchases the vast majority of its merchandise directly from manufacturers.
As of February 03, 2024 (fiscal 2023), the company had over 900 merchants for Ross and dd's DISCOUNTS combined. The Ross and dd's DISCOUNTS buying organizations are separate and distinct, and each includes merchandise management, buyers, and assistant buyers. Ross and dd's DISCOUNTS buyers have on average eight years of experience, including merchandising positions with other retailers.
Stores
The company operates various Ross stores and dd's DISCOUNTS stores. The company's stores are located predominantly in community and neighborhood shopping centers in heavily populated urban and suburban areas.
Distribution
The company operates distribution processing facilities where the company receives and ships all of its merchandise to the company's stores. These distribution centers are large, highly automated, and built to suit the company's specific off-price business model. The company also operates warehouse facilities for packaway storage.
The company utilizes a combination of owned, leased, and third-party cross-dock facilities to distribute merchandise from distribution centers to stores on a regional basis. Shipments are made by contract carriers to the stores three to six times per week depending on location.
The company's distribution centers and warehouses with their current expansion capabilities will provide adequate processing and storage capacity to support the company's near term store growth plans.
Marketing and Advertising
The company uses a variety of marketing and advertising media to communicate its value proposition to customers-savings off the same brands carried at department or specialty stores every day. This includes a mix of traditional and streaming television, digital channels, and new store grand openings. The company continues to shift its marketing and advertising to digital channels, including social media, digital video, and digital audio, to reflect changes in media consumption. A mix of channels is important to reach the company's customers.
Trademarks
The company's principal trademarks are ROSS, Ross Dress For Less, and dd's DISCOUNTS, which are registered in the United States and in certain other countries.
Seasonality
Although the company's off-price business is subject to less seasonality than traditional retailers, sales are generally higher during the second half of the year (year ended February 2024), which includes the back-to-school and holiday seasons.
History
Ross Stores, Inc. was incorporated in 1957.