Peloton Interactive Stock | Analysis for April 2026, Price & Rating

Peloton Interactive

NasdaqGS:PTON

$ 4,29

+ $0,29 (7,25%)

4,29 $

+$0,29 (7,25%)

End-of-day quote: 03/31/2026

Peloton Interactive Stock Value

The analyst rating for NasdaqGS:PTON is currently Outperform.

Outperform

Peloton Interactive Company Info

EPS Growth 5Y

24,57%

Market Cap

$1,83 B

Long-Term Debt

$1,29 B

Short Interest

4,04%

Quarterly earnings

05/02/2026 (E)

Dividend

$0,00

Dividend Yield

0,00%

Founded

2012

Industry

Consumer Discretionary

Country

United States

ISIN Number

US70614W1009

Website

http://www.onepeloton.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$6,50

51.52%

Last Update: 04/01/2026

Analysts: 16

Highest Price Target $20,00

Average Price Target $6,50

Lowest Price Target $4,00

In the last five quarters, Peloton Interactive’s Price Target has risen from $6,66 to $9,84 - a 47,75% increase. Three analysts predict that Peloton Interactive’s share price will increase in the coming year, reaching $6,50. This would represent an increase of 51,52%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Peloton Interactive do?

Peloton Interactive, Inc. (Peloton) provides fitness and wellness products and services. The company has a highly engaged community of approximately 6 million members, as of June 30, 2025, across the United States, United Kingdom, Canada, Germany, Australia, and Austria. As a category innovator at the nexus of fitness and wellness, technology, and media, the company delivers experiences through its world-renowned instructors, premium hardware, and innovative software, personalization, and exten...

Peloton Interactive, Inc. (Peloton) provides fitness and wellness products and services.

The company has a highly engaged community of approximately 6 million members, as of June 30, 2025, across the United States, United Kingdom, Canada, Germany, Australia, and Austria. As a category innovator at the nexus of fitness and wellness, technology, and media, the company delivers experiences through its world-renowned instructors, premium hardware, and innovative software, personalization, and extensive modalities and content formats.

The company defines a ‘Member’ as any individual who has a Peloton account through a paid Connected Fitness Subscription or a paid App Subscription, inclusive of the Peloton App+, App One, and Strength+ Memberships (the company’s ‘Peloton Apps’), and engages in one or more workouts in the trailing 12-month period. The company defines workout engagement as either completing the lesser of 50% or 10 minutes of instructor-led classes, Scenic, and Lanebreak workouts; at least 10 minutes of any activity tracking workout, such as ‘Just Ride,’ ‘Just Run,’ or ‘Just Row,’ or entertainment workouts; and at least 5 minutes of any Strength+ workout, with 80% of sets marked complete.

The company defines a ‘Paid Connected Fitness Subscription’ as a person, household, or commercial property, such as a hotel or residential building, that has paid for a subscription to a Connected Fitness Product, which is a Connected Fitness Subscription with a successful credit card billing or with prepaid subscription credits or waivers. ‘Paid App Subscriptions’ include all App+, App One, or Strength+ subscriptions for which the company receives payment.

Connected Fitness Products

The company provides members with expert instruction and world-class content to create impactful and entertaining workout and wellness experiences for anyone, anywhere, and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, the company offers an immersive and personalized experience. With a vast library of classes across many fitness disciplines, members can access Peloton content via the company’s hardware or its Peloton Apps, which can be accessed via phone, tablet, computer, or TV, allowing members to work out when, where, and how they want.

Connected Fitness Products include:

Peloton Bike: The original Peloton Bike combines fitness, technology, and media to connect riders to live and on-demand workouts led by Peloton Instructors. The Peloton Bike also offers alternative workout experiences like Peloton Entertainment (video streaming), Scenic (guided, time, and distance-based rides filmed in locations around the world), and Lanebreak (the company’s game-inspired workout experience). It has an HD touchscreen.

Peloton Bike+: The Peloton Bike+ includes all Bike features and unlocks an even more dynamic workout experience with a rotating HD touchscreen to improve the off-bike workout experience, as well as automatic resistance control with the Bike+ electronic braking system, and a more refined design. Designed to keep riders motivated and effortlessly moving from cardio to strength, yoga, and more, the Peloton Bike+ unlocks an even more seamless and integrated total workout experience.

Peloton Tread: The Peloton Tread combines a cutting-edge treadmill design with Peloton’s compelling Instructor-led running, walking, hiking, and Tread Bootcamp content, as well as Entertainment, Scenic, and Lanebreak. The Tread includes design elements unique to Peloton, like dial control knobs, jump buttons, and an auto-incline feature, as well as an HD touchscreen.

Peloton Tread+: The Peloton Tread+ includes all Tread features and unlocks an elevated comfort experience with slat belt technology. It has an upgraded touchscreen and a powerful sound bar designed for the highest quality home workout experience.

Peloton Row: Peloton Row combines innovative software, premium hardware design, and exclusive Peloton content to deliver a unique low-impact, full-body cardio, and strength workout. Peloton Row employs proprietary form assistance and form guidance technology for rowers and also features personalized pace target technology. It has a rotating HD touchscreen.

Peloton Guide: The Peloton Guide is an AI-powered personal trainer that connects to televisions and offers personalized strength training routines, rep and progress tracking, as well as form feedback. In July 2025, the company discontinued the sale of Peloton Guide. The company will continue to support existing Guide features and Memberships.

Financing options are available for most Peloton products. In select markets, the company also provide the opportunity via the Peloton Rental program to rent Peloton Bike+ and access fitness content for one monthly fee.

Memberships

All-Access Membership: The Peloton All-Access Membership is the most value-packed Peloton membership. With this membership, the entire household can create individual profiles to access the full library of classes and receive tailored content recommendations across many fitness and wellness disciplines on the Peloton Bike, Bike+, Tread, Tread+, Row, Guide, as well as the company’s Peloton Apps. The All-Access Membership also offers advanced metrics and progress tracking features to help members reach their goals, and the ability to diversify their workout experience through Scenic content, game-inspired experiences, including Lanebreak, and the ability to stream favorite TV shows, movies, and sports through Peloton Entertainment.

Rental Membership: The Peloton Rental Membership allows Members to rent a Peloton Bike+ with all the Membership benefits of an All-Access subscription for a bundled monthly price.

Peloton App Membership: Access to the Peloton Apps is available with an All-Access or Guide Membership for Members who have Connected Fitness Products or through a standalone App Membership (App+, App One, or Strength+). Peloton App+ provides unlimited access to Peloton’s entire library of content, excluding Lanebreak and Scenic classes. Peloton App One is designed for Members who want unlimited access to thousands of classes across Strength, Yoga, Outdoor Running, HIIT, Meditation, and more, but equipment-based cardio classes (Bike/Tread/Row) are limited to a few per month.

Peloton Guide Membership: In July 2025, the company discontinued both the sale of Peloton Guide and the offering of Guide Memberships to new Members. The company will continue to support existing Guide Memberships. Guide Memberships are reflected in Paid Connected Fitness Subscriptions.

Software

The company’s content delivery and interactive software platform is critical to the member experience. The company thoughtfully invests in research and development to enhance its platform, develop new products and features, and improve the speed, scalability, and security of its platform infrastructure. The company’s research and development organization consists of engineering, product, and design teams. It seeks to continuously improve its Connected Fitness Products, as well as the Peloton Apps, including the Peloton mobile apps and watch apps, through frequent software updates, iterations of feature enhancements, and innovations. For example, last year, the company launched Personalized Plans, which are customized weekly workout plans matched to a member’s goals, equipment, and preferences. The company also launched Strength+, a new iOS mobile app for strength workouts at home or in the gym, including a customizable workout generator and new strength training programs from Peloton instructors. The company has also launched a number of performance-based features, including personalized pace targets on the Peloton Tread and Row, and it continues to invest in the Peloton Apps to create a more social experience. Lastly, the company uses AI and machine learning (ML) to power proprietary personalization and discovery models across all its software platforms.

Instructor-Led Content

The company creates engaging, original fitness and wellness content in a studio environment that is available on demand. Its instructor-led content is immersive and motivating, while also creating a sense of community. The company is constantly innovating and evolving its content library and offerings, which include instructor-led audio-visual classes, Scenic content, Entertainment, Just Work Out, and a game-inspired workout option called Lanebreak. Tens of thousands of classes have been produced at the company’s studios in New York City and London, featuring its proprietary instructors, across many fitness and wellness disciplines.

The company’s content breadth and depth is vast. Fitness disciplines include cycling, strength, yoga, running, meditation, cardio, stretching, outdoor, walking, Tread Bootcamp, Bike Bootcamp, boxing, kettlebell, Pilates, barre, rowing, and Row Bootcamp. The company has Scenic Content shot in beautiful destinations that include instructor-guided classes, exclusive partnership content, as well as non-guided time and distance-based options. The company also offers a game-inspired workout, Lanebreak, which allows members to experience an animated workout as an alternative to instructor-led programming. Lastly, the company provides a number of training programs, as well as collections of classes that are catered to its members’ interests and fitness goals. These are produced and developed using features that are exclusively available on Peloton.

Peloton Studios New York and Peloton Studios London provide an in-person Peloton fitness experience. Regular studio member classes and events are held in these spaces, combining a high-energy live production environment with fitness classes. The company produces its content in three languages: English, German, and Spanish. It is also creating a class library featuring AI-powered subtitling and dubbing in multiple languages.

The company has become noteworthy as a brand providing the opportunity for its members to engage in a new way with the fitness experiences and wellness content they love. The company features and celebrates some of the biggest artists and genres in the world through collaboration with music providers.

Sales and Marketing

The company sells its products directly to customers through a multi-channel sales platform and via third parties. It also sells Peloton Connected Fitness Products to business-to-business (B2B) customers. The company’s sales associates use customer relationship management tools to deliver an elevated, personalized, and educational purchase experience, regardless of the channel of capture and conversion.

E-Commerce and Inside Sales: The company’s desktop and mobile websites provide an elevated brand experience where visitors can learn about its products and services and access product reviews. The company’s Inside Sales team engages with customers via online chat on its websites, phone, and email, and offers one-on-one sales consultations.

Peloton for Business: Peloton for Business is a unified portfolio of B2B fitness and well-being solutions for business clients to integrate Peloton into their customer and/or employee offerings. The company serves seven key verticals: hospitality, multi-family residential, gyms, education, corporate wellness, healthcare, and community wellness, with a range of Connected Fitness, App, and engagement-based solutions. In July 2025, Peloton for Business became part of the company’s new commercial business unit, which is intended to combine the best of Precor with Peloton’s software, human coaching, and community.

Retail Showrooms: The company’s showrooms allow customers to experience and try its products. The company provides interactive product demonstrations, including the opportunity to take a ‘test class’ on its Connected Fitness Products.

Third Party Retailers: The company’s products are also available for purchase from a number of third-party retailers, including Amazon, Dick’s Sporting Goods, John Lewis, Fitshop, and MediaMarkt, as well as through seasonal partners, such as Costco.

To market its products, the company uses a combination of brand and product-specific performance marketing, including seasonal promotions to build brand awareness, generate sales of its Connected Fitness Products, and drive paid Connected Fitness subscriptions and paid App subscriptions.

Manufacturing and Logistics

The company primarily utilizes a combination of third-party manufacturing partners for many of its new products and vertically integrated manufacturing for its refurbished Bike/Bike+. The components used in its products are procured directly by Peloton or on its behalf using its designs by contract manufacturers, according to the company’s required design specifications and high standards, from a variety of suppliers. In order to account for technology evolution and market fluctuations, the company regularly reviews its relationships with its existing contract manufacturers and the component suppliers that they contract with, while evaluating prospective new partnerships. The company uses a combination of leased and operated, as well as contracted third-party logistics providers (3PLs) in its logistics and service network, which primarily includes middle mile and last mile operations centers in the United States, the United Kingdom, Canada, Germany, and Australia.

Intellectual Property

As of June 30, 2025, the company held 178 U.S.-issued patents and had 93 U.S. patent applications pending. The company also held 477 issued patents in foreign jurisdictions and 91 patent applications pending in foreign jurisdictions. Its U.S. issued patents expire between December 28, 2026, and August 5, 2046. As of June 30, 2025, the company held 45 registered trademarks in the United States, including the Peloton mark and its ‘P’ logo, and also held 959 registered trademarks in foreign jurisdictions.

Seasonality

Historically, the company has experienced higher Connected Fitness Products sales in the second and third quarters of the fiscal year (June 30, 2025) compared to other quarters, due in large part to seasonal holiday demand and promotions, New Year’s resolutions, and colder weather in the Northern Hemisphere. The company also has historically incurred higher sales and marketing expenses during these periods.

History

Peloton Interactive, Inc. was founded in 2012. The company was incorporated in 2015.

Peloton Interactive Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** - Fitness equipment: approx. 60% - Subscription services: approx. 35% - Other (apparel, accessories): approx. 5% **TOP 3 Markets:** - USA: approx. 70% - Canada: approx. 15% - United Kingdom: approx. 10% Peloton Interactive, Inc. generates the majority of its revenues from th...

At which locations are the company’s products manufactured?

**Production Sites:** USA, Taiwan Peloton Interactive, Inc. primarily manufactures its fitness equipment in the USA and Taiwan. In the USA, the company operates production facilities to optimize supply chains and efficiently meet market demand. Taiwan is an important location for component manufact...

What strategy does Peloton Interactive pursue for future growth?

**Revenue Growth:** Estimated 8-10% annually (2026) Peloton Interactive, Inc. is pursuing a multi-pronged growth strategy to strengthen its market position and attract new customers. A central element of this strategy is diversifying its product offering. Peloton plans to expand its portfolio beyon...

Which raw materials are imported and from which countries?

**Main materials:** Steel, Aluminum, Electronic components, Plastic **Countries of origin:** - **Steel and Aluminum:** China, USA - **Electronic components:** Taiwan, South Korea, China - **Plastic:** China, Vietnam Peloton Interactive, Inc. sources a variety of raw materials and components necess...

How strong is the company’s competitive advantage?

**Market Share in the Connected Fitness Segment:** 30% (estimated, 2026) **Customer Satisfaction:** 85% (2025) **Brand Awareness:** 90% (2025) Peloton Interactive, Inc. has gained a significant competitive advantage in the connected fitness devices sector. With an estimated market share of 30%...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 80% (estimated for 2026 based on historical trends) **Insider Buys/Sells:** No specific data available for 2026; however, historically, there have been more sells than buys in recent years. The institutional investor share at Peloton Interactive, Inc...

What percentage market share does Peloton Interactive have?

**Market share of Peloton:** 12% (estimated for 2026) **Main competitors and their market shares (estimated for 2026):** 1. **Apple Fitness+**: 25% 2. **Nike Training Club**: 18% 3. **Lululemon (Mirror)**: 15% 4. **Peloton Interactive, Inc.**: 12% 5. **NordicTrack (iFit)**: 10% 6. **Echelon Fitness...

Is Peloton Interactive stock currently a good investment?

**Revenue Growth:** 5% (estimated for 2026 based on the latest available data) **Market Share in Home Fitness Sector:** 20% (estimated for 2025) **Customer Satisfaction:** 85% (2025, survey results) Peloton Interactive, Inc. has experienced moderate revenue growth of around 5% in recent years. The...

Does Peloton Interactive pay a dividend – and how reliable is the payout?

**Dividend:** No dividend (as of 2026) Peloton Interactive, Inc. currently does not pay a dividend. The company has focused on investing its resources in growth and expansion in the past, rather than distributing profits to shareholders. Peloton's strategy continues to be centered on strength...

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Peloton Interactive Stock Value

Peloton Interactive Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Peloton Interactive do?

Peloton Interactive Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Peloton Interactive Stock Value

Peloton Interactive Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Peloton Interactive do?

Peloton Interactive Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.