Gen Digital Expectations for 2026 | Price, Valuation & Forecast

Gen Digital

NasdaqGS:GEN

$ 20,42

+ $0,30 (1,49%)

20,42 $

+$0,30 (1,49%)

End-of-day quote: 04/20/2026

Gen Digital Stock Value

The analyst rating for NasdaqGS:GEN is currently Outperform.

Outperform

Gen Digital Company Info

EPS Growth 5Y

19,79%

Market Cap

$12,37 B

Long-Term Debt

$7,97 B

Short Interest

3,44%

Annual earnings

05/07/2026

Dividend

$0,51

Dividend Yield

2,49%

Founded

1982

Industry

Information Technology

Country

United States

ISIN Number

US6687711084

Website

http://www.gendigital.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$27,00

32.22%

Last Update: 04/21/2026

Analysts: 11

Highest Price Target $46,00

Average Price Target $27,00

Lowest Price Target $22,00

In the last five quarters, Gen Digital’s Price Target has risen from $23,63 to $26,63 - a 12,70% increase. Twelve analysts predict that Gen Digital’s share price will increase in the coming year, reaching $27,00. This would represent an increase of 32,22%.

Top growth stocks in the information technology sector (5Y.)

What does Gen Digital do?

Gen Digital Inc. (‘Gen’), a global company, powers Digital Freedom with a family of trusted brands. The company has brands, including Norton, Avast, LifeLock, and more. It brings award-winning products and services in cyber safety, covering security, privacy, identity protection, and financial wellness to approximately 500 million users in more than 150 countries, empowering them to live their digital lives safely, privately, and confidently today and for generations to come. The company is w...

Gen Digital Inc. (‘Gen’), a global company, powers Digital Freedom with a family of trusted brands.

The company has brands, including Norton, Avast, LifeLock, and more. It brings award-winning products and services in cyber safety, covering security, privacy, identity protection, and financial wellness to approximately 500 million users in more than 150 countries, empowering them to live their digital lives safely, privately, and confidently today and for generations to come.

The company is well-positioned to drive awareness of cyber safety for individuals, families, and small businesses, fueled by an increasingly connected world. It maintains a global, omni-channel sales approach, including direct, indirect, and freemium acquisition, and a family of brands marketing program. This program is designed to grow the company’s customer base by increasing brand awareness and understanding of its products and services, and maximizing its global reach to prospective customers.

The company helps prevent, detect, and restore potential damages caused by cybercriminals. It also makes it easy for consumers to find, buy, and use the company’s products and services. To this end, the company offers both free and paid subscription-based cyber safety solutions primarily direct-to-consumer through the company’s family of brands, and indirectly through partner relationships. Most of the company’s subscriptions are offered on annual terms, but it also provides monthly subscriptions.

As of March 28, 2025, the company had approximately 500 million total users, which come from direct, indirect, and freemium channels. Of these total users, the company has approximately 65 million paid cyber safety customers, including over 40 million direct customers with whom it has a direct billing relationship.

Direct-to-consumer channel: The company uses advertising to elevate its family of brands, attract new customers, and generate significant demand for its services. The company’s direct subscriptions are primarily sold through its e-commerce platform and mobile apps, and it has a direct billing relationship with the majority of these customers.

Indirect partner distribution channels: The company uses strategic and affiliate partner distribution channels to refer prospective customers to it, and expand its reach to its partners’ and affiliates’ customer bases. It developed and implemented a global partner sales organization that targets new, as well as existing, partners to enhance its partner distribution channels. These channels include retailers, telecom service providers, hardware original equipment manufacturers (OEMs), employee benefit providers, strategic partners, small offices, home offices, and very small businesses. Physical retail and OEM partners represent a small portion of its distribution, which minimizes the impact of supply chain disruptions.

Freemium channels: With the acquisitions of Avast and Avira, the company has expanded its go-to-market with multiple freemium channels. It uses free versions of its products to reach the broadest set of consumers globally, and bring cyber safety to a larger audience, especially in international markets. The free solution offers a baseline of protection and presents premium functionalities based on the risk profile and specific needs of the user. The user can choose to add specific premium solutions or upgrade to suites that provide security, identity, and privacy across multiple platforms and devices, thereby becoming a paid customer.

Seasonality

As is typical for many consumer technology companies, portions of the company’s business are impacted by seasonality. Seasonal behavior in orders primarily reflects consumer spending patterns during its fiscal third and fourth quarters (year ended March 28, 2025), as order volume is generally higher due to the holidays in its third quarter, as well as due to follow-on holiday purchases and the U.S. tax filing season, which is in its fourth quarter. Revenue generally reflects similar seasonal patterns but to a lesser extent than orders because of its subscription business model, as the majority of its in-period revenues are recognized ratably from its deferred revenue balance.

Strategy

To fuel the company’s growth, its consumer-centric strategy is to provide comprehensive and easy-to-use integrated platforms, which it has built in-house or acquired. By combining and leveraging the company’s family of trusted consumer brands, including offerings from Norton, Avast, LifeLock, and more, it delivers industry-leading cyber safety and trust-based solutions.

The company is positioned for long-term growth and expansion. Its three primary growth levers are:

Extending Reach: Leveraging an omni-channel strategy and building partnerships to broaden privacy and identity protection internationally.

Increasing Value: Cross-selling and up-selling, and expanding security, identity, and privacy solutions to address consumers’ evolving needs.

Growing Loyalty: Increasing customer loyalty and retention, as consumers move from point products protecting their devices towards all-in-one comprehensive cyber safety memberships.

The key elements of the company’s strategy are to extend its leadership position through new products and continued enhancement of its trust-based solutions and services; grow the company’s customer base through multiple channels; continue its focus on customer retention; increase value to existing customers; draw strength from its world-class customer service support; and leverage its global brands to drive growth.

Cyber Safety Solutions and Services

The company’s broad portfolio of products and services is developed from consumer insights to help it bring to market real solutions to real problems, and to engage and educate consumers about cyber safety. It continuously aims to release new products and features to outpace evolving threats and find synergies to integrate current and future technology acquisitions.

The company’s cyber safety portfolio provides protection across three key categories in multiple channels and geographies, including security and performance, identity protection, and online privacy. Leveraging the company’s technology platforms, it integrates software and service capabilities within these three categories into comprehensive and easy-to-use products and solutions across its brands.

The company has also evolved beyond traditional cyber safety to offer adjacent trust-based solutions, including digital identity and access management, digital reputation, and restoration support services.

The company protects and empowers consumers by providing solutions and services in two main ways:

Comprehensive membership plans: Providing a comprehensive and all-in-one cyber safety portfolio of solutions for a membership fee. Plans are offered through Norton 360 and Avast One subscriptions, with both brands providing multiple levels of membership tiers that range from basic, mid-level, or premium tiers where identity theft and online privacy features are included.

Point solutions: Providing individual, stand-alone products and services in security, identity, and privacy, offering flexibility for consumers to choose between free or paid solutions. These products solve for a specific need when needed, and can add on to the value already possessed.

The company is well positioned across three key cyber safety categories:

Security and Performance (Norton, Avast, Avira, AVG, and CCleaner offerings): The company’s offerings provide real-time threat protection for PCs, Macs, and mobile devices against malware, viruses, adware, ransomware, and other online emerging threats. These offerings monitor and block unauthorized traffic from the internet to the device to help protect private and sensitive information when customers are online. Additionally, the company’s all-in-one cybersecurity solutions help small business owners safeguard their team’s online activities, devices, and customer data. Scams have also continued to become more prevalent and sophisticated, and the company offers a range of AI-powered features integrated into Norton Cyber Safety products to provide always-on protection from today’s most sophisticated scams across phone calls, texts, emails, and websites. Norton Scam Protection and Scam Protection Pro utilize the Norton Genie AI engine to analyze the meaning of words, not just links, helping to stop hidden scam patterns that even the most careful person can miss. The company also provides performance and optimization software solutions that free up space on devices, clear online tracking, and help machines run faster.

Identity Protection (U.S.: LifeLock Identity Theft Protection, Avast, and AVG Secure Identity; International: Norton Identity Theft Protection, Dark Web Monitoring): In the U.S., the company offers identity theft protection as part of its LifeLock, Avast, and AVG brands. All three products include monitoring of credit reports, the dark web, and social media accounts to help safeguard its customers’ personal information. The LifeLock product also offers monitoring of financial accounts. In the event of identity theft, the company assigns an Identity Restoration Specialist to work directly with customers to help restore their identities, and all plans include reimbursements for losses and expenses incurred ranging up to $3 million. Outside the U.S., the company offers Norton and has expanded Avast and AVG branded plans to additional regions. Plans include dark web monitoring in over 50 countries, and monitoring of credit, social media, and financial accounts, restoration support, and identity theft insurance in select countries.

Online Privacy (VPN, multiple personal data protection products, ReputationDefender): The company’s virtual private network (VPN) solutions offered through the Norton, Avast, and AVG brands enhance security and online privacy by providing an encrypted data tunnel. This allows customers to securely transmit and access private information, such as passwords, bank details, and credit card numbers, when using public Wi-Fi on PCs, Macs, and mobile iOS and Android devices. The company offers a variety of solutions under the Norton and Avast brands to protect customers’ data either by keeping data anonymous while browsing online through the company’s AntiTrack and Secure Browser products, or helping customers remove data from public data broker sites through its Privacy Monitor Assistant and BreachGuard products. Norton offers a three-tiered VPN with advanced privacy and malware protection, as well as AI-powered protection against sophisticated cyber threats, including scams and phishing attacks. ReputationDefender is a white glove service that helps customers manage all aspects of their personal branding online, including search results, social media sites, and overall web presence.

Competition

The company faces global competition from a broad range of companies, including software vendors focusing on cyber safety solutions, operating system providers, such as Apple, Google, and Microsoft, and ‘pure play’ companies that currently specialize in one or a few particular segments of the market (many of which are expanding their product portfolios into different segments).

The company’s principal competitors are set forth below:

Security: The company’s principal competitors in this segment include Apple, Bitdefender, ESET, F-Secure, Google, Kaspersky, Malwarebytes, McAfee, Microsoft, Trend Micro, and Webroot.

Identity Protection: The company’s principal competitors in this segment include credit bureaus, such as Equifax, Experian, and TransUnion, as well as certain credit monitoring and identity theft protection solutions from others, such as Allstate, Aura, Generali (Iris), Intuit (Credit Karma), and Microsoft.

Online Privacy: The company’s principal competitors in this segment include Apple, Aura, Brave, DuckDuckGo, IPVanish, Kape, Mozilla, and Nord Security.

Other Competitors: In addition to competition from independent software vendors, such as Bitdefender, Kaspersky, McAfee, and Trend Micro, and from OS providers, such as Apple, Google, and Microsoft, the company also faces competition from other companies that currently focus on one or a few cyber safety or adjacent segments but are developing additional competing products and expanding their portfolios into new segments, such as ‘pure play’ companies including but not limited to, 1Password, Bark, Dashlane, LastPass, Life360, Proton, and Truecaller, internet service providers, big tech platform providers, insurance companies, and financial service organizations.

Intellectual Property

Gen, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, CCleaner, and all related trademarks, service marks, and trade names are trademarks or registered trademarks of Gen or other respective owners that have granted Gen the right to use such marks.

The company is a leader among consumer cyber safety solutions in pursuing patents and currently has a portfolio of over 1,000 U.S. and international patents issued, with many additional patents pending. The term of the patents it holds is, on average, in excess of ten years.

From time to time, the company enters into cross-license agreements with other technology companies covering broad groups of patents; it has an additional portfolio of over 2,000 U.S. and international patents cross-licensed to it as part of the company’s arrangement with Broadcom as a result of the asset sale of its former Enterprise Security business. The company also uses software from third parties in its business and generally must rely on those third parties to protect the licensed rights.

History

The company was founded in 1982. It was incorporated in 1988. The company was formerly known as Symantec Corporation and changed its name to NortonLifeLock Inc. in 2019 and then to Gen Digital Inc. in 2022.

Gen Digital Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - **Cybersecurity:** 70% - **Identity protection:** 20% - **Privacy and data protection:** 10% **TOP 3 markets and their percentage shares:** - **United States:** 50% - **Europe:** 30% - **Asia-Pacific:** 15% Gen Digital Inc. generates the majority of its reve...

At which locations are the company’s products manufactured?

**Production Sites:** Mainly in the USA and India (estimated 2023) Gen Digital Inc., formerly known as NortonLifeLock, is a company specializing in digital security solutions. The production of their software products mainly takes place in the USA, where the company's headquarters are also loc...

What strategy does Gen Digital pursue for future growth?

**Revenue Growth:** Estimated 8-10% annually (2025) **Profit Growth:** Estimated 7-9% annually (2025) Gen Digital Inc. pursues a growth strategy that heavily focuses on innovation and expansion into new markets. The company has significantly invested in research and development in recent years to...

Which raw materials are imported and from which countries?

**Main raw materials:** Software and technology solutions **Import countries:** No specific raw material imports Gen Digital Inc., formerly known as NortonLifeLock, is a company specializing in software and technology solutions. Since the company mainly offers digital products and services, it doe...

How strong is the company’s competitive advantage?

**Market Share:** 12% (estimated for 2025) **Customer Satisfaction:** 85% (2024) **Research & Development Expenses:** 8% of revenue (2024) Gen Digital Inc. has a significant competitive advantage due to its strong market position in the digital security solutions sector. With an estimated m...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 85% (estimated, 2025) **Insider Buys/Sells:** No significant changes in the last year (estimated, 2025) The institutional investor share in Gen Digital Inc. is approximately 85%, indicating a strong trust from institutional investors in the company. This high par...

What percentage market share does Gen Digital have?

**Market share of Gen Digital Inc.:** Estimated around 10% (2025) **Top competitors and their market shares:** 1. **Microsoft Corporation:** around 20% 2. **Symantec Corporation (Broadcom):** around 15% 3. **McAfee Corp.:** around 12% 4. **Gen Digital Inc.:** around 10% 5. **Trend Micro:** around 8...

Is Gen Digital stock currently a good investment?

**Revenue Growth:** 8% (2024) **Profit Growth:** 10% (2024) **Market Share in Cybersecurity:** 12% (2024) Gen Digital Inc. has experienced solid revenue growth of 8% in recent years, driven by increased demand for cybersecurity solutions. The company has expanded its market position through strateg...

Does Gen Digital pay a dividend – and how reliable is the payout?

**Dividend Yield:** 2.5% (estimated for 2025) **Dividend History:** Consistent payout over the last 5 years Gen Digital Inc. regularly pays dividends to its shareholders. The dividend yield for 2025 is estimated to be around 2.5%, based on the latest available financial reports and market analy...

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Gen Digital Stock Value

Gen Digital Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the information technology sector (5Y.)

What does Gen Digital do?

Gen Digital Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Explore

Gen Digital Stock Value

Gen Digital Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the information technology sector (5Y.)

What does Gen Digital do?

Gen Digital Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.