Uber Technologies, Inc. (Uber) develops and operates proprietary technology applications supporting a variety of offerings on its platform (Platform).
The company connects consumers (Rider(s) with independent providers of ride services (Mobility Driver(s)) for ridesharing services, and connect Riders and other consumers (Eater(s)) with restaurants, grocers and other stores (collectively, Merchants) with delivery service providers (Couriers) for meal preparation, grocery and other delivery servi...
Uber Technologies, Inc. (Uber) develops and operates proprietary technology applications supporting a variety of offerings on its platform (Platform).
The company connects consumers (Rider(s) with independent providers of ride services (Mobility Driver(s)) for ridesharing services, and connect Riders and other consumers (Eater(s)) with restaurants, grocers and other stores (collectively, Merchants) with delivery service providers (Couriers) for meal preparation, grocery and other delivery services. Riders and Eaters are collectively referred to as end-user(s) or consumer(s). Mobility Drivers and Couriers are collectively referred to as Driver(s).
The company also connects consumers with public transportation networks. The company uses this same network, technology, operational excellence and product expertise to connect shippers (Shipper(s)) with carriers (Carrier(s)) in the freight industry by providing Carriers with the ability to book a shipment, transportation management and other logistics services. Uber is also developing technologies designed to provide new solutions to solve everyday problems.
The company’s technology is available in over 70 countries around the world, principally in the United States (U.S.) and Canada, Latin America, Europe (excluding Russia), the Middle East, Africa, and Asia Pacific (APAC, excluding China and Southeast Asia).
Segments
As of December 31, 2024, the company had three operating and segments: Mobility, Delivery and Freight. Mobility, Delivery and Freight platform offerings each address large, fragmented markets.
Mobility
Mobility offering connects consumers with a wide range of transportation modalities, such as ridesharing, carsharing, micromobility, rentals, public transit, taxis, and more—helping customers go almost anywhere they need. The company’s global leadership position—and the vast amount of marketplace data that comes along with it—means that it has the best technical and data platform to innovate faster than other companies with similar products.
Delivery
Delivery offering allows consumers to search for and discover the best of local commerce—from restaurants to grocery, alcohol, convenience and other retailers—order a meal or other items, and either pick-up at the restaurant or have it delivered. The company refers to the grocery, alcohol, convenience, and retail categories collectively as Grocery & Retail. After launching its Delivery app, Uber Eats, over nine years ago, its Delivery offering increases consumer engagement with the Uber platform overall, which in turn results in broader reach for its Merchants who can attract Uber Eats consumers from Uber without increasing their own costs. For Drivers, the Delivery offering leverages, and has expanded, the company’s earner base by increasing utilization and earnings across the network.
Freight
Freight powers a managed transportation and logistics network and connects Shippers and Carriers in a digital marketplace to move shipments while leveraging the company’s proprietary technology, brand awareness, and experience revolutionizing industries. Freight provides an on-demand platform to automate and accelerate logistics transactions end-to-end while providing visibility and control of logistics networks. Freight connects Carriers with Shippers’ shipments available on the company’s platform, and gives Carriers upfront, transparent pricing and the ability to book a shipment with the touch of a button. Freight serves Shippers ranging from small- and medium-sized businesses to global enterprises. By leveraging logistics solutions expertise and value-add solutions, Freight enables Shippers to create and tender shipments, secure capacity on demand with real-time pricing, and track those shipments from pickup to delivery. Freight operations are principally based in North America and Europe.
Platform Synergies
Platform
The foundation of the company’s platform is its massive network, leading technology, operational excellence, and product expertise. Together, these elements power movement from point A to point B.
Massive Network
The company’s massive, efficient, and intelligent network consists of tens of millions of Drivers, consumers, Merchants, Shippers and Carriers, as well as underlying data, technology, and shared infrastructure. The company’s network becomes smarter with every trip. In more than 15,000 cities around the world (as of December 31, 2024), its network powers movement at the touch of a button for millions, and it hopes eventually billions, of people.
Leading Technology
The company has built proprietary marketplace, routing, and payments technologies. Marketplace technologies are the core of its deep technology advantage and include demand prediction, matching and dispatching.
The ocmpany’s regional on-the-ground operations teams use their extensive market-specific knowledge to rapidly launch and scale products in cities, support Drivers, consumers, Merchants, Shippers, and Carriers, and build and enhance relationships with cities and regulators.
Product Expertise
The company’s products are built with the expertise that allows it to set the standard for powering movement on-demand, provide platform users with a contextual, intuitive interface, continually evolve features and functionality, and deliver safety and trust.
Membership
With its platform, the company is making it even easier for its consumers to unlock convenience—Uber One is the company’s single cross-platform membership program that brings together the best of Uber. Uber One members have access to discounts, special pricing, priority service, and exclusive perks across the company’s rides, delivery and grocery and retail offerings. Uber One is available in over 30 countries. The company’s Eats Pass membership program continues to remain available in select cities as a subscription offering. The company’s membership programs are designed to make utilizing its suite of products a seamless and rewarding experience for ots consumers. As of December 31, 2024, Uber One member base reached 30 million.
Advertising
The company is also utilizing its data and scale to offer marketplace-centric advertising to connect merchants and brands with its platform network and unlocking cross-platform advertising formats. During October 2022, the company officially launched Uber’s advertising division and introduced Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. The company offers a model that enables brands to partner with Uber on a variety of advertising options on the Uber and Uber Eats apps, and beyond, while connecting with consumers in brand-safe and captivating ways. The company also provides comprehensive reporting and analysis, which helps brands fine-tune their understanding of consumers and create more impactful campaigns as they connect with consumers at relevant points throughout their journeys and transactions.
Competition
The company competes with other ridesharing companies for Drivers and Riders, including Bolt, Didi, Grab, Lyft, and Ola. The company’s Delivery offering competes with numerous companies in the meal, grocery and other delivery space in various regions for drivers, consumers, and merchants, including DoorDash, Deliveroo, Glovo, Instacart, Gopuff, Rappi, iFood, Delivery Hero, Just Eat Takeaway, and Amazon.
The company’s Freight offering competes with global and North American freight brokers and managed transportation providers, such as C.H. Robinson, Total Quality Logistics, RXO, XPO, Echo Global Logistics, DHL, and NEXT Trucking.
Government Regulation
Two examples of such regulations that have significant implications for the company’s business are the European Union’s General Data Protection Regulation (the GDPR), a law which went into effect in May 2018 and implemented more stringent requirements for processing personal data relating to individuals in the EU, and the California Consumer Privacy Act (the CCPA), which went into effect in January 2020 and established new consumer rights and data privacy and protection requirements for covered businesses. The U.S. state, city, federal, and foreign regulators are expected to continue proposing and adopting significant laws impacting the processing of personal data and other data relating to individuals, such as the California Privacy Rights Act (CPRA) passed in California (effective in January 2023), and India’s Digital Personal Data Protection Act enacted in 2023.
The company’s subsidiary in the Netherlands, Uber Payments B.V., is registered and authorized as an electronic money institution in support of certain payment activities in the European Economic Area (the EEA). The company holds similar licenses in the United Kingdom and Mexico.
History
The company was founded in 2009. It was incorporated in Delaware in 2010. The company was formerly known as Ubercab, Inc. and changed its name to Uber Technologies, Inc. in 2011.