Shopify stock in April (2026) | Analysis, price target & growth

Shopify

NasdaqGS:SHOP

$ 124,23

$-7,73 (-5,86%)

124,23 $

$-7,73 (-5,86%)

End-of-day quote: 04/23/2026

Shopify Stock Value

Analysts currently rate Shopify as Outperform.

Outperform

Shopify Company Info

EPS Growth 5Y

29,02%

Market Cap

$162,01 B

Long-Term Debt

$0,92 B

Short Interest

2,00%

Quarterly earnings

05/05/2026

Dividend

$0,00

Dividend Yield

0,00%

Founded

2004

Industry

Information Technology

Country

Canada

ISIN Number

CA82509L1076

Website

http://www.shopify.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$160,00

28.79%

Last Update: 04/24/2026

Analysts: 46

Highest Price Target $200,00

Average Price Target $160,00

Lowest Price Target $110,00

In the last five quarters, Shopify’s Price Target has risen from $63,43 to $122,83 - a 93,65% increase. Forty Two analysts predict that Shopify’s share price will increase in the coming year, reaching $160,00. This would represent an increase of 28,79%.

Top growth stocks in the information technology sector (5Y.)

What does Shopify do?

Shopify Inc. (Shopify) is a global commerce technology company, offering trusted tools to start, scale, market and run a business of any size. Shopify's business is designed to empower its merchants by offering a comprehensive, multi-channel commerce platform that supports their business as it grows. This platform allows merchants to seamlessly manage, market, and sell their products across various sales channels, including online storefronts, physical retail spaces, social media, and more. Emp...

Shopify Inc. (Shopify) is a global commerce technology company, offering trusted tools to start, scale, market and run a business of any size.

Shopify's business is designed to empower its merchants by offering a comprehensive, multi-channel commerce platform that supports their business as it grows. This platform allows merchants to seamlessly manage, market, and sell their products across various sales channels, including online storefronts, physical retail spaces, social media, and more. Emphasizing merchant-first innovation, Shopify provides an integrated back-end system to streamline operations, from managing inventory and transaction management to building relationships with buyers.

Merchants

The company can help merchants of all verticals and sizes, from aspirational entrepreneurs to companies with large-scale, direct-to-consumer or business to business ("B2B") operations, or both, realize their potential at all stages of their business life cycle. The company’s merchants represent a wide array of retail verticals and business sizes.

As of December 31, 2024, the company had millions of merchants from more than 175 countries using its platform, geographically dispersed as follows: 45% in the United States, 30% in Europe, the Middle East and Africa, 15% in the Asia Pacific, Australia and China, 5% in Canada, and 5% in Latin America (Mexico and South America).

Shopify's products are designed to enable its merchants' success, which drives its business model.

Ecosystem

A rich ecosystem of app developers, theme designers, and other partners, such as digital and service professionals, marketers, photographers and affiliates has evolved around the Shopify platform. The company’s partner ecosystem helps drive the growth of its merchant base by extending the functionality of the Shopify platform through the development of apps, which in turn further accelerates growth of the ecosystem. As of December 31, 2024, more than 16,000 apps were available in the Shopify App Store.

Offerings

The company’s business model has two revenue components: a recurring subscription component that it calls subscription solutions and a merchant success-based component that it calls merchant solutions.

Subscription Solutions

The company generates subscription solutions revenues primarily through the sale of subscriptions to its platform and from variable platform fees, as well as through the sale of subscriptions to its Point of Sale Pro (‘POS Pro’) offering, the sale of apps, the registration of domain names, and the sale of themes.

The company offers pricing plans designed to meet the needs of its current and prospective merchants. While most merchants subscribe to its Basic and Shopify plans, the majority of its gross merchandise volume (‘GMV’) has been generated from merchants subscribing to its Shopify Plus plan and enterprise offerings. GMV is the total dollar value of orders facilitated through the company’s platform, including certain apps and channels for which a revenue-sharing arrangement is in place in the period, net of refunds, and inclusive of shipping and handling, duty, and value-added taxes.

Offered at a starting rate that is several times that of the company’s Advanced plan, the Shopify Plus plan solves for the complexity of merchants as they grow and scale globally, offering additional functionality and support, including features like Shopify Audiences for customer acquisition, B2B features for selling wholesale, and Launchpad for ecommerce automation. The company has also launched localized pricing plans in select countries where it bills in local currency in order to attract more merchants to its platform.

Merchant Solutions

The company offers a variety of merchant solutions to augment those provided through its subscriptions and to address the broad array of functionality merchants commonly require, including accepting payments, securing working capital, and shipping. Offering merchant solutions creates additional value for its merchants by passing on its economies of scale, saving them time and money by making additional functionality available within a single centralized commerce platform, and creates additional value for Shopify by increasing merchants’ use of its platform.

The company principally generates merchant solutions revenues from payment processing fees and currency conversion fees from Shopify Payments, its fully integrated payment processing service that allows its merchants to accept and process payment cards online and offline. The company also generates merchant solutions revenue from other product offerings, including its lending and financial products (to merchants in eligible geographies), referral fees from partners, and the sale of shipping labels.

Research and Development

Shopify is building products and solutions for commerce that enable merchants of all sizes around the world to successfully start and scale their businesses on Shopify. The company strives to increase the probability of a merchant's future success by finding and supporting solutions that enable merchant discovery and allow merchants to develop a commerce presence across multiple channels and geographies. The company expects to continue to leverage emerging technologies, including data analytics, machine learning and AI in its products, to help its merchants increase productivity, improve workflows, make smarter decisions and spend less time on operational tasks. For example, Shopify Magic provides a suite of AI-enabled features integrated across the Shopify platform and Sidekick offers merchants an AI-enabled commerce assistant. Research and development at Shopify is focused on product management, product development and product design to accomplish these goals.

The company also invests in developing the tools to make it easier for its ecosystem partners to build on and for Shopify to extend the functionality and flexibility of the platform. By deepening and expanding the range of solutions the company offers to give merchants and by offering new and better ways to market and sell their products, the company will be able to grow its addressable market and meet the needs of merchants in years ahead.

Strategy

The company has focused on rapidly growing its business and plans to continue making investments to drive future growth. Key elements of the company’s growth strategy include growing and expanding its merchant base and the types of merchants it serves and helping its existing merchants continue to grow through continued innovation in its platform and the products the company offers to its merchants, as well as further growing and developing its ecosystem of partners. The company continues to build with a focus on adding the most value for its merchants to help them be successful.

Seasonality

The company’s business is affected by seasonality due to holiday demand, which historically has resulted in higher GMV and revenue during its fourth quarter, which ends on December 31. This seasonality has affected its quarterly results. In addition, while it has historically generated higher merchant solutions revenues in its fourth quarter than in other quarters, its continued growth has partially masked seasonal trends to date.

Government Regulation

The company is subject to the U.S. and Canadian laws and regulations that may govern or restrict its business and activities in certain countries and with certain persons, including the economic sanctions regulations administered by the U.S. Treasury Department’s Office of Foreign Assets Control, the sanctions regulations administered or enforced by the Office of the Superintendent of Financial Institutions in Canada, and the export control laws administered by the U.S. Commerce Department’s Bureau of Industry and Security, the U.S. State Department’s Directorate of Defense Trade Controls and the Canadian Export and Import Controls Bureau. The company is subject to a variety of laws and regulations in Canada, the United States, the European Economic Area, and elsewhere related to financial services.

History

The company was founded in 2004. It was incorporated in 2004. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011.

Shopify Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**E-Commerce and SaaS revenues:** 70% (estimated 2025) **Financial services (Shopify Payments, Capital, etc.):** 20% (estimated 2025) **Other services (logistics, POS, etc.):** 10% (estimated 2025) **TOP 3 markets:** 1. **USA:** 55% 2. **Canada:** 15% 3. **United Kingdom:** 10% Shopif...

At which locations are the company’s products manufactured?

**Production sites:** No specific production sites Shopify Inc. is a Canadian company that primarily functions as an e-commerce platform. It provides merchants with the ability to create and manage online stores. Shopify does not produce physical products but provides software solutions and service...

What strategy does Shopify pursue for future growth?

**Revenue growth:** 18.5% (2024) **Market share in e-commerce:** 10.3% (2024) Shopify Inc. pursues a multi-pronged growth strategy based on expanding its platform services, internationalization, and integrating new technologies. A key component is the continuous improvement and expansion of the e-c...

Which raw materials are imported and from which countries?

**Main materials:** Software and IT services **Countries of origin:** Global, with a focus on North America and Europe Shopify Inc. is a company mainly active in the field of e-commerce software and IT services. Therefore, Shopify does not import physical raw materials in the traditional sense, as...

How strong is the company’s competitive advantage?

**Market share in E-commerce:** 10.3% (2024, estimate) **Revenue growth:** 22% (2024) **Gross margin:** 53% (2024) Shopify Inc. has established itself as one of the leading providers in the field of e-commerce platforms. The company's competitive advantage lies in its user-friendly platform,...

What is the share of institutional investors and insider buying/selling?

**Institutional investor share:** 67% (2025, estimated) **Insider purchases:** No significant purchases in the last year **Insider sales:** 2.5 million shares (2025) The institutional investor share in Shopify Inc. is estimated to be 67%. This demonstrates the confidence of large investment firms...

What percentage market share does Shopify have?

**Market share of Shopify:** 10% (estimated for 2025) **Main competitors and their market shares:** 1. **Amazon (NASDAQ: AMZN):** 40% 2. **Shopify (NASDAQ: SHOP):** 10% 3. **eBay (NASDAQ: EBAY):** 8% 4. **Walmart (NYSE: WMT):** 7% 5. **Alibaba (NYSE: BABA):** 6% 6. **Etsy (NASDAQ: ETSY):** 5% 7. **...

Is Shopify stock currently a good investment?

**Revenue growth:** 22% (2024) **Gross margin:** 53% (2024) **Operating cash flow:** $1.8 billion USD (2024) Shopify Inc. recorded an impressive revenue growth of 22% in 2024, attributed to the ongoing expansion in the e-commerce sector and increased utilization of their platform by small and mediu...

Does Shopify pay a dividend – and how reliable is the payout?

**Dividend:** None (as of 2025) Shopify Inc. currently does not pay any dividends to its shareholders. The company has traditionally focused on reinvesting its profits into the growth and expansion of its platform, rather than distributing dividends. This strategy is typical for technology compani...

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Shopify Stock Value

Shopify Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the information technology sector (5Y.)

What does Shopify do?

Shopify Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Shopify Stock Value

Shopify Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the information technology sector (5Y.)

What does Shopify do?

Shopify Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.