The PNC Financial Services Group, Inc. (‘PNC’) operates as diversified financial institutions in the U.S.
The company has businesses engaged in retail banking, including residential mortgage, corporate and institutional banking, and asset management, providing many of its products and services nationally. The retail branch network is located coast-to-coast. The company also has strategic international offices in four countries outside the U.S. It offers a broad range of deposit, credit, and fee...
The PNC Financial Services Group, Inc. (‘PNC’) operates as diversified financial institutions in the U.S.
The company has businesses engaged in retail banking, including residential mortgage, corporate and institutional banking, and asset management, providing many of its products and services nationally. The retail branch network is located coast-to-coast. The company also has strategic international offices in four countries outside the U.S. It offers a broad range of deposit, credit, and fee-based products and services to serve its customers.
Subsidiaries
The company's corporate legal structure as of December 31, 2024, consisted of one domestic subsidiary bank, including its subsidiaries, and various active non-bank subsidiaries, in addition to various affordable housing investments and historic rehabilitation investments. The bank subsidiary is PNC Bank, a national bank chartered in Wilmington, Delaware.
Segments
The company has three business segments: Retail Banking, Corporate & Institutional Banking, and Asset Management Group.
Retail Banking
Retail Banking’s core strategy is to build lifelong, primary relationships by creating a sense of financial well-being and ease for its clients. Over time, it seeks to deepen those relationships by meeting the broad range of its clients’ financial needs across savings, liquidity, lending, payments, investment, and retirement solutions. The company works to deliver these solutions in the seamless and efficient way possible, meeting its customers where they are—whether in a branch, through digital channels, at an ATM, or through its phone-based customer contact centers.
The company's focus on growing primary customer relationships is at the core of its deposit strategy in Retail, which is based on attracting and retaining stable, deposits as a key funding source for PNC.
Retail Banking continues to enhance the customer experience with refinements to product and service offerings that drive value for consumers and small businesses, including its new PNC Cash Unlimited credit card.
As part of the company’s strategic focus on growing customers and meeting their financial needs, the company operates and continues to optimize a coast-to-coast network of retail branches, solution centers, and ATMs, which are complemented by PNC’s suite of digital capabilities. In 2024, PNC announced it would, over the next five years, open more than 200 new branches in key locations, including Atlanta, Austin, Charlotte, Dallas, Denver, Houston, Miami, Orlando, Phoenix, Raleigh, San Antonio, and Tampa, while completing renovations of existing locations across the country during the same time period to enhance the customer experience.
Corporate & Institutional Banking
Corporate & Institutional Banking’s strategy is to be a relationship-based provider of traditional banking products and services to its customers through the economic cycles. The company continues to focus on building client relationships where the risk-return profile is attractive. It is a coast-to-coast franchise, and its full suite of commercial products and services is offered nationally.
The deposit strategy of Corporate & Institutional Banking is to remain disciplined on pricing and focused on growing and retaining relationship-based balances over time, executing on customer and segment-specific deposit growth strategies, and continuing to provide funding and liquidity to PNC. The company actively monitors the interest rate environment and makes adjustments to its deposit strategy in response to evolving market conditions, bank funding needs, and client relationship dynamics.
Product Revenue
In addition to credit and deposit products for commercial customers, Corporate & Institutional Banking offers other services, including treasury management, capital markets, and advisory products and services, as well as commercial mortgage banking activities, for customers of all business segments. On a consolidated basis, the revenue from these other services is included in net interest income and noninterest income, as appropriate. From a business perspective, the majority of the revenue and expense related to these services is reflected in the Corporate & Institutional Banking segment results, and the remainder is reflected in the results of other businesses where the customer relationships exist.
The Treasury Management business provides corporations with cash and investment management services, receivables and disbursement management services, funds transfer services, international payment services, and access to online/mobile information management and reporting services. Treasury management revenue is reported in noninterest income and net interest income. Noninterest income includes treasury management product revenue less earnings credits provided to customers on compensating deposit balances used to pay for products and services.
Commercial mortgage banking activities include revenue derived from commercial mortgage servicing (both net interest income and noninterest income), revenue derived from commercial mortgage loans held for sale, and hedges related to those activities.
Capital markets and advisory includes services and activities primarily related to merger and acquisition advisory, equity capital markets advisory, asset-backed financing, loan syndication, securities underwriting, and customer-related trading. The increase in capital markets and advisory fees in the comparison was driven by higher merger and acquisition advisory fees, higher underwriting fees, and an increase in loan syndication fees, partially offset by lower customer-related interest rate derivative trading revenue.
Asset Management Group
The Asset Management Group strives to be a relationship-based provider of investment, planning, credit, and cash management solutions, as well as fiduciary services to affluent individuals and institutions by endeavoring to proactively deliver value-added ideas, solutions, and exceptional service. The Asset Management Group’s priorities are to serve its clients’ financial objectives, grow and deepen customer relationships, and deliver solid financial performance with prudent risk and expense management.
The Asset Management Group consists of two primary businesses: PNC Private Bank and Institutional Asset Management.
The PNC Private Bank is focused on being a premier private bank in each of the markets it serves. This business seeks to deliver quality banking, trust, and investment management services to its emerging affluent, high net worth, and ultra-high net worth clients through a broad array of products and services.
Institutional Asset Management provides outsourced chief investment officer, custody, cash and fixed income client solutions, and retirement plan fiduciary investment services to institutional clients, including corporations, healthcare systems, insurance companies, municipalities, and non-profits.
Loan Portfolio
Commercial
Commercial and Industrial
The majority of the company’s commercial and industrial loans are secured by collateral that provides a secondary source of repayment should a borrower experience cash generation difficulties. Examples of this collateral include short-term assets, such as accounts receivable, inventory, and securities, as well as long-lived assets, such as equipment, owner-occupied real estate, and other business assets.
The company actively manages its commercial and industrial loans to assess any changes (both positive and negative) in the level of credit risk at both the borrower and portfolio level.
Commercial Real Estate
Commercial real estate primarily consists of an investment in land and/or buildings held to generate income, which serves as the primary source for the repayment of the loan.
Commercial Real Estate: Office Portfolio
Given the fundamental change in office demand driven by the acceptance of remote work, real estate performance related to the office sector continues to be an area of uncertainty. The portfolio is well diversified geographically across the company’s coast-to-coast franchise.
Commercial Real Estate: Multifamily Portfolio
Although inflationary pressures, higher interest rates, and elevated supply in certain markets have impacted internal risk assessments and regulatory classification in this portfolio, the portfolio is well diversified geographically across the company’s coast-to-coast franchise.
Consumer
Residential Real Estate
Residential real estate loans primarily consist of residential mortgage loans.
The company originates residential mortgage loans nationwide through its national mortgage business, as well as within its branch network. Residential mortgage loans underwritten to agency standards, including conforming loan amount limits, are typically sold with servicing retained by it. The company also originates nonconforming residential mortgage loans that do not meet agency standards.
Home Equity
Home equity loans consist of home equity lines of credit and closed-end home equity installment loans. Home equity lines of credit are a variable interest rate product with fixed rate conversion options available to certain borrowers.
Automobile
Auto loans are contained in the indirect auto portfolio and in the direct auto portfolio. The indirect auto portfolio consists of loans originated primarily through independent franchised dealers, including dealers located in the company’s newer markets. This business is strategically aligned with the company’s core retail banking business.
The company offers both new and used auto financing to customers through its various channels.
Investment Securities
As of December 31, 2024, the company’s investment securities included the U.S. Treasury and government agencies; residential mortgage-backed securities (agency and non-agency); commercial mortgage-backed securities (agency and non-agency); asset-backed securities; and other securities.
Deposits
As of December 31, 2024, the company’s deposits included noninterest-bearing deposits and interest-bearing deposits, such as money market, demand, savings, and time deposits.
Supervision and Regulation
The company is a BHC registered under the BHC Act and a financial holding company under the GLB Act. The company primarily conducts its business through its domestic bank subsidiary, PNC Bank, a national banking association chartered and located in Wilmington, Delaware.
In addition, the company is subject to comprehensive supervision and examination by many regulatory bodies, including the Federal Reserve and the OCC. The CFPB is responsible for examining the company for compliance with federal consumer financial protection laws, including the laws relating to fair lending, and prohibiting unfair, deceptive, or abusive acts or practices in connection with the offer, sale, or provision of consumer financial products or services, and for enforcing such laws with respect to PNC Bank and its affiliates.
The company is also subject to regulation by the SEC by virtue of its status as a public company, and by the SEC and the CFTC due to the nature of some of its businesses. Its businesses with operations outside the U.S. are also subject to regulation by appropriate authorities in the foreign jurisdictions in which they do business.
As a regulated financial services firm, the company’s relationships and good standing with regulators are of fundamental importance to the operation and growth of its businesses. The Federal Reserve, OCC, CFPB, SEC, CFTC, and other domestic and foreign regulators have broad enforcement powers, and certain of the regulators have the power to approve, deny, or refuse to act upon the company’s applications or notices to conduct new activities, acquire or divest businesses, assets, or deposits, expand its operations geographically, or reconfigure existing operations.
PNC and PNC Bank are subject to the regulatory capital requirements established by the Federal Reserve and the OCC, respectively.
PNC Bank has filed a financial subsidiary certification with the OCC and currently engages in insurance agency activities through financial subsidiaries. As of December 31, 2024, PNC Bank had a rating of ‘Outstanding’ with respect to the CRA.
Sections 23A and 23B of the Federal Reserve Act and the Federal Reserve’s implementing regulation, Regulation W, place quantitative and qualitative restrictions on covered transactions between a bank and its affiliates (for example, between PNC Bank, on the one hand, and the company and its non-bank subsidiaries, on the other hand).
Deposits held by PNC Bank are insured by the FDIC, subject to certain limits, and subject to deposit premium assessments.
BHCs that have $100 billion or more in assets, such as PNC, are required under section 165(d) of the Dodd-Frank Act and its implementing regulations to periodically submit to the Federal Reserve and the FDIC a resolution plan (including a public summary) that includes, among other things, an analysis of how the company could be resolved in a rapid and orderly fashion if it were to fail or experience material financial distress.
The CFPB is authorized to examine the company and PNC Bank for compliance with a broad range of federal consumer financial laws and regulations, including the laws and regulations that relate to deposit products, credit cards, mortgages, automobiles, student and other consumer loans, and other consumer financial products and services that the company offers. The consumer financial protection laws that are subject to the CFPB’s supervision and enforcement powers include, among others, the Truth in Lending Act, Truth in Savings Act, Home Mortgage Disclosure Act, Fair Credit Reporting Act, Electronic Funds Transfer Act, Real Estate Settlement Procedures Act, Fair Debt Collections Practices Act, Equal Credit Opportunity Act, and Fair Housing Act.
As a public company, the company is subject to the Exchange Act’s reporting requirements and related regulations and must file certain reports with the SEC on an ongoing basis. Its registered broker-dealers and investment adviser subsidiaries are subject to the Exchange Act, and the Investment Advisers Act of 1940, respectively, and related rules and regulations promulgated by the SEC.
FINRA is the primary self-regulatory organization for the company’s registered broker-dealer subsidiaries. Its broker-dealer and investment adviser subsidiaries are also subject to additional regulation by states or local jurisdictions. PNC Bank is registered as a swap dealer with the CFTC.
PNC Bank’s derivatives and foreign exchange businesses are subject to the regulations and requirements imposed on CFTC-registered swap dealers, and the CFTC (and for certain delegated responsibilities, the National Futures Association) has a meaningful supervisory role with respect to PNC Bank’s derivatives and foreign exchange businesses.
In addition to regulations issued by the federal banking, securities, and derivatives regulators, the company is also subject to regulations issued by other federal agencies with respect to certain financial products and services it offers. For example, certain of its fiduciary, brokerage, and investment management activities are subject to regulations issued by the Department of Labor under ERISA and related provisions of the Internal Revenue Code.
History
The PNC Financial Services Group, Inc. was founded in 1865. The company was incorporated under the laws of the Commonwealth of Pennsylvania in 1983.