American Eagle Outfitters, Inc. (AEO) is a global specialty retailer with a portfolio of beloved apparel brands.
The company operates and licenses various retail stores worldwide and is online at www.ae.com and www.aerie.com in the U.S. and internationally.
The company offers casual, comfortable, timeless outfitting and high-quality products that are made to last under the American Eagle, (AE), brand, and intimates, apparel, activewear, and swim collections under the Aerie and OFFLINE by Aerie...
American Eagle Outfitters, Inc. (AEO) is a global specialty retailer with a portfolio of beloved apparel brands.
The company operates and licenses various retail stores worldwide and is online at www.ae.com and www.aerie.com in the U.S. and internationally.
The company offers casual, comfortable, timeless outfitting and high-quality products that are made to last under the American Eagle, (AE), brand, and intimates, apparel, activewear, and swim collections under the Aerie and OFFLINE by Aerie brands. The company sells directly to consumers through its retail channel, which includes its stores and concession-based shops-within-shops. The company operates stores in the U.S., Canada, and Mexico. The company also has license agreements with third parties to operate American Eagle and Aerie stores, and online marketplace businesses throughout Asia, (including India), Europe, Latin America, and the Middle East.
The company also operates Todd Snyder New York, Todd Snyder, a premium menswear brand; Unsubscribed, which focuses on consciously made, slow fashion; and Quiet Platforms, which primarily serves as AEO's regionalized fulfillment center network, while also utilizing excess space to service appropriate third-party customers.
Segments
The company operates through two operating segments: American Eagle and Aerie brands. Additionally, the company’s Todd Snyder and Unsubscribed brands and Quiet Platforms have been identified as separate operating segments; however, as they do not meet the quantitative thresholds for separate disclosure they are presented under the Other caption.
Brands
American Eagle
American Eagle is a leading American jeans and apparel brand, the go-to destination for casual style. The company’s collections are designed to inspire self-expression and empower the company’s customers to celebrate their own uniqueness.
The company’s brands are expanding products under the company’s Real Good label, which reflects higher environmental standards compared to conventional methods and integrates more sustainable raw materials. Today, nearly all AE jeans are made under the Real Good label.
As of February 1, 2025, the company operated various AE stores. The company offers American Eagle products online at www.ae.com.
Aerie
Built on a platform of power, positivity and no photo retouching - inspiring people to love their real selves, Aerie is a fast-growing lifestyle brand offering intimates, apparel, activewear, and swim collections. With the #AerieREAL movement, the company celebrates its community by promoting positivity, confidence and empowerment. As part of its Real Good promise, the company creates swimsuits, bras, and underwear with materials made from recycled polyester, recycled nylon fabric or sustainably sourced cotton.
OFFLINE by Aerie offers a complete collection of activewear and accessories made for real movement and real comfort. Built on the success of Aerie's leggings and sports bras, OFFLINE's unique take on an active lifestyle celebrates real life - when some days you feel like you can take on the world and other days you need that extra push to get off the couch. The company’s Real Good promise extends to the OFFLINE collections with some of the company’s best-selling fleece, leggings and tees made with the planet in mind.
As of February 1, 2025, the company operated various Aerie brand stand-alone stores, inclusive of OFFLINE stand-alone stores and OFFLINE side-by-side stores connected to an Aerie brand location. Included in the various AE brand store count described above, it also operates Aerie side-by-side stores connected to an AE brand location, five locations with an AE brand location, Aerie brand location and OFFLINE connected as one store, and six OFFLINE side-by-side stores connected to an AE brand location.
In addition, Aerie brand merchandise is sold online at www.aerie.com and certain items are sold in AE brand stores.
Todd Snyder New York
A premium menswear brand informed by heritage, yet updated for today, with an emphasis on versatility and comfort. Todd Snyder offers signature essentials, statement pieces, custom suiting and iconic accessories reflective of quintessential American style. From bespoke tailoring to innovative capsule collections - good style can be attainable and playful.
As of February 1, 2025, the company operated Todd Snyder stores. The company offers Todd Snyder products online at www.toddsnyder.com.
Unsubscribed
A truly unique brand offering consciously-made, slow fashion with timeless clothing and accessories, Unsubscribed offers one-of-a-kind vintage pieces that represent socially conscious and ethically produced practices. Each store is a unique experience that respects and highlights the heritage of the space and the surrounding community. The company is making wise choices through plant-first practices, emphasizing local makers, natural fibers, and a desire to produce pieces that stand the test of time in both style and quality.
As of February 1, 2025, the company operates Unsubscribed stores. The company offers Unsubscribed products online at www.unsubscribed.com.
Key Business Priorities & Strategy
In Fiscal 2025, the company continues to be focused on its ‘Powering Profitable Growth’ strategy with the following priorities: amplifying the company’s brands and optimizing the company’s operating capabilities.
Real Estate
The company ended Fiscal 2024 with various company-owned stores, and licensed stores locations. The company's AE brand stores average approximately 7,100 gross square feet, and its Aerie brand stand-alone stores, inclusive of OFFLINE stand-alone stores, average approximately 6,200 gross square feet.
Company-Owned Stores
The company-owned retail stores are located in shopping malls, lifestyle centers, and street locations in the United States, Canada, and Mexico.
Licensed Operations
The company’s international licensing partners acquire the right to sell, promote, market, and/or distribute various categories of the company’s products in a given geographic area and to source products from the company. International licensees' rights include the right to own and operate retail stores and may include rights to sell in wholesale markets and shop-in-shop concessions and operate online marketplace businesses. As of February 1, 2025, the company’s international licensing partners operated in various licensed retail stores and concessions, as well as wholesale markets, online brand sites, and online marketplaces in approximately 30 countries.
The company plans to continue to increase the number of locations under license agreements or similar arrangements as part of the company’s disciplined approach to global expansion.
AEO Direct
The company sells merchandise through its digital channels, www.ae.com, www.aerie.com, and the company’s AEO apps, both domestically and internationally in approximately 90 countries. The company also sells AE and Aerie brand merchandise on various international online marketplaces. The company offers Todd Snyder and Unsubscribed brand products online at www.toddsnyder.com and www.unsubscribed.com, respectively. The digital channels reinforce each particular brand platform and are designed to complement the in-store experience.
Omni-Channel
In addition to its investments in technology, the company has invested in building omni-channel capabilities to better serve customers and gain operational efficiencies. These upgraded technologies provide a single view of inventory across channels, connecting physical stores directly to its digital store, and providing customers with a more convenient and improved shopping experience. The company's distribution network is fully omni-channel and services both stores and digital businesses. The company offers the ability for customers to return products seamlessly via any channel, regardless of where the products were originally purchased. The company also offers a variety of channels to fulfill customer orders. These include ship to home, which can be fulfilled either through its distribution center or its store sites, buy online, ship from stores, when purchased online or through its apps; store pick-up, which consists of online orders being fulfilled either in store or curbside; and store-to-door, where customers order within its store, and the goods are shipped directly to their home. The company is currently evaluating its digital capabilities by using cloud-based technology infrastructure and will enhance these channels with appropriate and reliable machine learning models intended to improve its customer experience.
Customer Loyalty Program
Real Rewards by American Eagle and Aerie (the Program) is a highly digitized loyalty program available in AEO stores and online at www.ae.com and www.aerie.com. The Program features a variety of engaging benefits for loyalty members and credit card members.
Under the Program, members accumulate points based on purchase activity and earn rewards by reaching a point threshold. Members earn dollar rewards in the form of discount savings certificates. Rewards earned are valid through the stated expiration date, which is 60 days from the issuance date of the reward. Rewards not redeemed during the 60-day redemption period are forfeited.
Merchandise Suppliers
The company designs its merchandise, which is manufactured by third-party factories. During Fiscal 2024, the company purchased substantially all of its merchandise from non-North American suppliers. The company sourced merchandise through vendors located throughout the world, primarily in Asia, and did not source more than 10% of its merchandise from any single factory or supplier. Although the company purchases a significant portion of its merchandise through a single international buying agent, it does not maintain any exclusive commitments to purchase from any one vendor.
Inventory and Distribution
Merchandise is shipped directly from the company’s vendors and deconsolidated to the company-owned distribution centers in Hazleton, Pennsylvania and Ottawa, Kansas, the company’s regional distribution centers strategically located throughout the United States, or the company’s Canadian distribution center in Mississauga, Ontario. Additionally, some products are shipped directly to stores, which reduces transit times. The company contracts with third-party distribution centers in Mexico to service the company-owned stores and e-commerce operations in those regions.
Regulation
Apparel and other products sold by the company is under the jurisdiction of multiple governmental agencies and regulations, including in the United States, the Federal Trade Commission, and the Consumer Products Safety Commission. These regulations relate principally to product labeling, marketing, licensing requirements, and consumer product safety requirements and regulatory testing. The company is also subject to regulations governing the company’s employees both globally and in the United States, and by disclosure and reporting requirements for publicly traded companies established under existing or new federal or state laws, including the rules and regulations of the Securities and Exchange Commission (‘SEC’) and New York Stock Exchange (‘NYSE’).
The company's agreements require its licensing partners, buying/sourcing agents, vendors, and factories to operate in compliance with all applicable laws and regulations, including the Uyghur Forced Labor Prevention Act and the company is not aware of any violations that could reasonably be expected to have a material adverse effect on its consolidated business or operating results.
Trademarks and Service Marks
The company has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AE, AEO, LIVE YOUR LIFE, AERIE, OFFLINE BY AERIE and various eagle designs with the United States Patent and Trademark Office. The company also has registered or have applied to register substantially all of these trademarks with the registries of the foreign countries in which the company’s stores, e-commerce sites, and/or manufacturers are located and/or where the company’s product is shipped.
The company has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AE, AEO, LIVE YOUR LIFE, AERIE, and various eagle designs with the Canadian Intellectual Property Office. The company also has applied to register OFFLINE BY AERIE for a variety of products, including clothing and apparel.
In the United States and in other countries around the world, the company also has registered, or have applied to register, a number of other marks used in the company’s business, including TODD SNYDER, UNSUBSCRIBED, AE77, and AE 24/7, and the company’s pocket stitch designs also have been registered as protected marks and/or have been adjudicated by courts in the U.S. as protected marks.
Seasonality
Historically, the company’s operations have been seasonal, with a large portion of total net revenue and operating income occurring in the third and fourth fiscal quarters (year ended February 2025), reflecting increased demand during the back-to-school and year-end holiday selling seasons, respectively.
History
American Eagle Outfitters, Inc. was founded in 1977.