Aurum PropTech Limited engages in the business of software development for the real estate and other services.
Business Segments
The company operates through business segments: Software as a Service (SaaS) and Real Estate as a Service (RaaS).
Software as a Service (SaaS)
SaaS operations involve the use of proprietary IT products that the company owns, allowing clients to utilize its software solutions on a subscription basis. This segment emphasizes providing robust digital platforms that em...
Aurum PropTech Limited engages in the business of software development for the real estate and other services.
Business Segments
The company operates through business segments: Software as a Service (SaaS) and Real Estate as a Service (RaaS).
Software as a Service (SaaS)
SaaS operations involve the use of proprietary IT products that the company owns, allowing clients to utilize its software solutions on a subscription basis. This segment emphasizes providing robust digital platforms that empower users in various property management tasks, enhancing operational efficiencies and customer experiences.
Real Estate as a Service (RaaS)
RaaS operations concentrate on delivering real estate-related services directly to customers. This includes property management, consultancy, and advisory services that assist clients in navigating the complexities of real estate transactions and portfolio management.
Business Strategy
The company's business strategy centers around establishing a comprehensive proptech ecosystem by leveraging technology to innovate and streamline traditional real estate processes. The company seeks to nurture long-term relationships with customers by offering tailored solutions that enhance operational efficiencies and customer engagement.
The company emphasizes continuous adaptation to market trends and technological advancements. By investing in research and development, the company aims to stay ahead of competitors by creating cutting-edge solutions that address emerging challenges within the real estate sector. This strategy includes adopting advanced technologies like artificial intelligence, machine learning, and blockchain to enhance data analytics and facilitate informed decision-making for clients.
Moreover, the company’s strategy involves strategic partnerships and collaborations with industry experts and technology providers to accelerate its growth.
The company also prioritizes building a strong digital presence to promote its solutions and increase brand awareness. By employing various marketing techniques and outreach initiatives, the company aims to establish itself as a trusted brand in the company domain, recognized for quality and innovation.
Products and Services
The company offers a wide array of products and services designed to cater to various stakeholders in the real estate industry. These solutions focus on enabling seamless management and operation of real estate assets, enhancing customer experience, and driving efficiencies through technological integration.
The company provides property management software that allows managers to oversee real estate operations effectively. This software includes features such as tenant management, financial tracking, maintenance requests, and reporting capabilities.
Additionally, the company develops solutions that incorporate advanced data analytics, allowing real estate clients to analyze trends, forecast performance, and make informed decisions based on real-time data.
The company also offers consultancy services that provide strategic guidance on property investments and management, helping clients navigate through challenges and optimize their portfolios.
Moreover, the company’s product suite includes digital tools aimed at improving the customer experience during property transactions. These tools encompass virtual tours, online leasing, and digital payment solutions, enabling a more streamlined and efficient process for buyers, sellers, and tenants alike.
Customers
The company serves a diverse range of customers varying from individual homeowners to large property management firms, real estate developers, and corporate clients.
Modes of Sales and Marketing/Marketing/Distribution Channels
The company employs various marketing strategies to promote its products and services effectively. The company utilizes a mix of digital marketing, content marketing, and direct sales efforts to engage potential customers.
The company has established a strong online presence through its website and social media platforms, providing resources such as educational content and engaging materials that help build brand awareness. Moreover, collaboration with industry influencers and participation in real estate forums and expos allow the company to showcase its solutions and connect with prospective customers.
Additionally, the company utilizes targeted advertising and search engine optimization to reach specific customer segments, maximizing its marketing effectiveness. The company recognizes that an omnichannel approach is crucial, as it enhances customer engagement and facilitates smoother sales interactions.
History
The company was incorporated in 2013. The company was formerly known as Majesco Limited and changed its name to Aurum PropTech Limited in 2021.