PUMA stock | Price target for 2026, price & analyst rating

PUMA

XTRA:PUM

€ 21,47

€-0,11 (-0,51%)

21,47 €

€-0,11 (-0,51%)

End-of-day quote: 03/27/2026

PUMA Stock Value

The analyst rating for PUMA is currently Outperform.

Outperform

PUMA Company Info

EPS Growth 5Y

1,44%

Market Cap

€3,16 B

Long-Term Debt

€0,42 B

Quarterly earnings

05/08/2026 (E)

Dividend

€0,00

Dividend Yield

0,00%

Founded

1919

Industry

Consumer Discretionary

Country

Germany

Website

PUMA

ISIN Number

DE0006969603

Website

http://www.about.puma.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

€24,00

11.78%

Last Update: 03/28/2026

Analysts: 17

Highest Price Target €40,00

Average Price Target €24,00

Lowest Price Target €17,50

In the last five quarters, PUMA’s Price Target has fallen from €46,09 to €24,74 - a -46,32% decrease. Nine analysts predict that PUMA’s share price will increase in the coming year, reaching €24,00. This would represent an increase of 11,78%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does PUMA do?

PUMA SE is a leading global sports brand that designs and manufactures athletic and lifestyle footwear, apparel, and accessories. The company emphasizes the promotion of sports and the integration of lifestyle and functional attributes into its offerings. The company integrates innovative designs and advanced technology into its products to cater to the aspirations and needs of its customers. The company's approach focuses on sustainability, digital transformation, and enhancing consumer exper...

The company integrates innovative designs and advanced technology into its products to cater to the aspirations and needs of its customers. The company's approach focuses on sustainability, digital transformation, and enhancing consumer experience, allowing it to maintain a competitive position in a dynamic industry landscape.

Business Segments

The company operates through Footwear, Apparel, and Accessories segments.

Footwear

This segment reflects a broad range of products designed for various sports and lifestyle applications. The company focuses on integrating cutting-edge technology and innovative designs that enhance performance, ensuring that its footwear meets the rigorous demands of athletes and casual wearers alike. The brand's collaboration with sports personalities and influencers plays a significant role in elevating its footwear appeal.

Apparel

The company's apparel segment includes performance-oriented clothing designed for athletics and stylish casual wear. The company emphasizes comfortable, functional designs that are trendy and reflective of current fashion. This segment also includes collections from renowned celebrity partnerships, further enhancing brand visibility.

Accessories

The Accessories segment encompasses a variety of products, including bags, caps, and other items that complement the company's footwear and apparel offerings. This segment aims to enhance customer convenience and provide integrated solutions within the overall lifestyle segment.

Business Strategy

The company's business strategy aims to leverage its brand's strength and innovative capabilities to achieve sustainable growth. The company has identified six strategic priorities that guide its operations, which include elevating the brand, enhancing product excellence, improving distribution quality, focusing on people, digitalizing infrastructure, and evolving sustainability initiatives.

One focal point of the company's strategy is the intention to elevate its brand through strategic partnerships with influential personalities in the entertainment and sports arenas. Collaborations with artists such as Rihanna and A$AP Rocky help to position the company favorably in lifestyle markets, appealing to a broader consumer base.

Additionally, the company remains committed to enhancing product excellence. This involves continuous optimization of its product offerings, focusing on innovation in technology and design to meet performance needs across diverse sports categories. The company aims to build strong market positions, particularly in key segments like football, running, fitness, basketball, golf, and motorsport.

To support its growth ambitions, the company emphasizes the importance of digital transformation. The company invests in technology to improve e-commerce capabilities, boost supply chain efficiency, and enhance customer engagement. By adopting digital solutions, the company aims to streamline operations and foster a seamless experience for its customers.

The company is also dedicated to sustainability as a cornerstone of its strategy. The company proactively addresses environmental concerns and commits to ethical practices throughout its supply chain. By evolving its sustainability initiatives, the company aims to resonate with environmentally conscious consumers and bolster its brand reputation.

Products and Services

The company's product portfolio encompasses an extensive range of sporting goods designed to meet both functional and lifestyle needs. The company's offerings include:

Footwear: The company produces a wide variety of shoes for different sports, including running, basketball, football, and training, alongside fashionable lifestyle footwear. The integration of advanced technologies ensures that products provide optimal performance while remaining stylish.

Apparel: The clothing line consists of performance apparel designed for various sports, as well as stylish casual wear catering to the everyday consumer. The company's apparel aims to combine comfort and functionality while adhering to contemporary fashion trends.

Accessories: The accessory range includes items such as bags, caps, and other merchandise that complements the footwear and apparel offerings. This segment enhances the overall the company lifestyle experience, providing comprehensive solutions for customers.

Geographical Markets Served and Recent Acquisitions

The company operates internationally, with a notable presence in key markets including Europe, North America, Latin America, Greater China, and Asia/Pacific. Each region presents unique opportunities and challenges that the company capitalizes on through tailored marketing strategies.

In 2023, the company initiated the establishment of PUMA Card Services NA LLC in the United States to support its operational objectives. Moreover, the company acquired additional segments such as stichd, a market player in the licensed merchandise sector, consolidating its market leadership.

The recent merger of PUMA Sports SEA Trading Pte. Ltd. within its organizational structure emphasizes the company's strategy to streamline operations and enhance efficiency without sacrificing market reach.

Seasonality

Seasonality plays a role in the company's business operations, as retail and sports activities are influenced by seasonal changes. The peak sales periods typically align with major sporting events, back-to-school shopping, and holiday seasons. However, fluctuations in consumer trends and preferences can impact sales performance throughout the year.

The company actively monitors market trends and adjusts inventory and marketing strategies to optimize sales during peak periods while managing challenges during off-peak times.

Customers

The company caters to a diverse customer base, including professional athletes, fitness enthusiasts, and fashion-forward individuals seeking stylish sportswear. The company serves millions of customers worldwide, including prominent athletes and sports teams that represent the brand.

The company's customer categories range across various demographics, targeting men, women, and children with products that meet their specific needs and preferences. The brand's strong engagement with customers through marketing campaigns, collaborations, and community initiatives demonstrates its commitment to building lasting relationships.

Sales, Marketing and Distribution Channels

The company employs a multi-faceted approach to sales and marketing that includes a combination of wholesale distribution and direct-to-consumer channels. The company's extensive wholesale partnerships enable it to reach a broad audience through retailers worldwide.

In addition to traditional retail, the company is heavily invested in e-commerce, leveraging digital platforms to engage with consumers directly. This integration of online shopping enhances accessibility and convenience, catering to changing consumer behaviors and preferences.

The company's marketing strategies include sponsorships, influencer collaborations, and social media campaigns that resonate with target demographics, effectively promoting the brand's identity and product offerings. The company prioritizes creating engaging experiences that connect consumers with the brand, thus enhancing customer loyalty.

History

The company was founded in 1919. The company was incorporated in 1948. The company was formerly known as PUMA AG and changed its name to PUMA SE in July 2011.

PUMA Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by sectors:** - Sportswear: 45% - Athletic shoes: 40% - Accessories: 15% **TOP 3 markets and their percentage shares:** - USA: 30% - China: 25% - Germany: 15% PUMA SE generates the majority of its revenue from the sportswear and athletic shoe sectors. These two sectors toget...

At which locations are the company’s products manufactured?

**Main production countries:** Vietnam, China, Bangladesh, Indonesia PUMA SE produces the majority of its products in Asia, with Vietnam and China being the most important production locations. These countries offer cost-effective production opportunities and have an established infrastructure for...

What strategy does PUMA pursue for future growth?

**Revenue Growth:** 10% (2024, estimated) **Investments in Sustainability:** 150 million euros (2024, estimated) PUMA SE pursues a growth strategy based on several pillars. A central focus is on expanding the product portfolio, especially in the area of sustainable and environmentally friendly pr...

Which raw materials are imported and from which countries?

**Main raw materials:** Cotton, leather, synthetic materials, rubber **Import countries:** - **Cotton:** India, USA, China - **Leather:** Brazil, Italy, Argentina - **Synthetic materials:** China, Vietnam, Indonesia - **Rubber:** Thailand, Indonesia, Malaysia PUMA SE sources a variety of raw mater...

How strong is the company’s competitive advantage?

**Market share:** 8% (estimated 2025) **Revenue growth:** 10% (2024) **Gross margin:** 47% (2024) PUMA SE has established itself in recent years as one of the leading players in the global sportswear market. With an estimated market share of 8% in 2025, the company positions itself behind the indus...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 70% (estimated 2025) **Insider Buys/Sells:** No significant transactions in the last quarter (estimated 2025) The institutional investor share at PUMA SE typically stands at around 70%. This demonstrates the confidence of large investors in the comp...

What percentage market share does PUMA have?

**Market share of PUMA SE:** Estimate 6% (2025) **Top competitors and their market shares:** 1. **Nike, Inc.:** Estimate 27% (2025) 2. **Adidas AG:** Estimate 20% (2025) 3. **Under Armour, Inc.:** Estimate 5% (2025) 4. **Skechers USA, Inc.:** Estimate 4% (2025) 5. **New Balance:** Estimate 3% (2025...

Is PUMA stock currently a good investment?

**Revenue Growth:** 10% (2024) **Profit Growth:** 8% (2024) **Market Share in the Sportswear Sector:** 7% (2024) PUMA SE achieved a revenue growth of 10% in 2024, attributed to the successful launch of new products and an increased presence in emerging markets. The company strengthened its market p...

Does PUMA pay a dividend – and how reliable is the payout?

**Dividend payment:** 0.82 EUR per share (2024) PUMA SE distributed a dividend of 0.82 EUR per share in 2024. This demonstrates a consistent dividend policy aimed at returning a portion of the profits to the shareholders. The reliability of PUMA SE's dividend payment can be considered stable,...

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PUMA Stock Value

PUMA Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does PUMA do?

PUMA Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

PUMA Stock Value

PUMA Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does PUMA do?

PUMA Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.