**Revenue distribution by industry:**
- Automotive industry: approx. 90%
- Financial services: approx. 10%

**TOP 3 markets:**
1. **Germany:** approx. 30%
2. **USA:** approx. 25%
3. **China:** approx. 20%

Porsche Automobil Holding SE generates the majority of its revenue from the automotive industry, particularly through its stake in Volkswagen AG. Financial services account for a smaller but significant portion, achieved through various financial investments and services.

Germany remains the largest market for Porsche, followed by the USA and China. These markets are crucial for the company as they exhibit strong demand for premium vehicles and high purchasing power.

**Production Sites:**

1. **Germany:** Stuttgart, Leipzig, Zuffenhausen
2. **Slovakia:** Bratislava
3. **Czech Republic:** Mladá Boleslav (via subsidiaries)
4. **China:** Shanghai (planned expansion)

Porsche Automobil Holding SE mainly produces its vehicles in Germany, with the key sites being Stuttgart and Leipzig. The headquarters are located in Stuttgart-Zuffenhausen, where models like the Porsche 911 and the Porsche Taycan are manufactured. Leipzig is known for producing the Porsche Macan and the Panamera.

Additionally, there are production facilities in Slovakia and the Czech Republic operated through subsidiaries. In Bratislava, components and parts for various models are mainly produced.

China is an important growth market for Porsche, and there are plans to expand production capacities in Shanghai to meet the increasing demand in Asia.

**Electrification Strategy:** Investment of 15 billion euros by 2025
**Digitalization and Software Development:** 3 billion euros by 2025
**Goal for Electric Vehicles:** 80% of sales by 2030

Porsche Automobil Holding SE is pursuing an ambitious growth strategy that heavily focuses on electrification and digitalization. The company plans to invest around 15 billion euros in the development of electric vehicles by 2025. These investments are intended to help ensure that approximately 80% of vehicles sold are electrically powered by 2030.

In addition, Porsche places great emphasis on digitalization and software development, with planned investments of 3 billion euros by 2025. This includes the development of new digital services and the enhancement of vehicle software to provide customers with a connected and modern driving experience.

Porsche also aims to expand its production capacities and improve the efficiency of its supply chains to meet the increasing demands of the market. The combination of these strategies is intended to position the company as a leader in the field of sustainable mobility.

**Main raw materials:** Aluminum, steel, lithium, cobalt, nickel
**Countries of origin:** Australia, Chile, Democratic Republic of the Congo, Indonesia, Canada, China, Russia

Porsche Automobil Holding SE, as part of the automotive industry, imports a variety of raw materials essential for vehicle production. Aluminum and steel are fundamental materials for the body and structure of vehicles. These metals are often sourced from countries like Australia and Canada, which have significant resources and a well-developed mining industry.

For the production of electric vehicles, lithium, cobalt, and nickel are particularly important as essential components of batteries. Lithium is mainly imported from Chile and Australia, while cobalt predominantly comes from the Democratic Republic of the Congo. Nickel is frequently sourced from Indonesia and Russia.

Porsche is continuously working to diversify its supply chains and make them more sustainable in order to reduce dependence on specific countries and minimize environmental impact.

**Market share:** 12% in the premium segment (2024, estimate)
**R&D investments:** 2.5 billion euros (2023)
**EBIT margin:** 18% (2024, estimate)

Porsche Automobil Holding SE has a significant competitive advantage in the premium car segment, supported by several factors. The 12% market share in the premium segment demonstrates the company's strong position in a fiercely competitive market.

The high investments in research and development, amounting to 2.5 billion euros in 2023, underscore Porsche's commitment to innovation and technological leadership. This enables the company to continuously introduce new and improved models to the market that meet customers' high expectations.

The 18% EBIT margin in 2024 showcases Porsche's ability to generate high profits from its revenues, indicating an efficient cost structure and strong brand premiums. This financial strength allows Porsche to invest in new technologies and markets to further enhance its competitive advantage.

**Institutional Investor Share:** Approximately 60% (2025, estimated)

**Insider Purchases/Sales:** No significant transactions known (2025, estimated)

The institutional investor share in Porsche Automobil Holding SE is estimated to be around 60%. This reflects the interest of large investment funds and institutional investors, who are typically long-term oriented and focus on stable returns.

Regarding insider purchases or sales, there are no significant transactions publicly known for the year 2025. This may indicate that the management and other insiders are currently not seeking significant changes in their holdings. However, it is always advisable to check the latest reports and disclosures to obtain current information.

**Market share of Porsche Automobil Holding SE:** Estimated 2.5% (2025)

**Main competitors and their market shares:**
1. **Volkswagen AG:** 12.0%
2. **Toyota Motor Corporation:** 10.5%
3. **Stellantis N.V.:** 8.0%
4. **Ford Motor Company:** 7.5%
5. **General Motors:** 7.0%
6. **BMW AG:** 6.5%
7. **Mercedes-Benz Group AG:** 6.0%
8. **Hyundai Motor Company:** 5.5%
9. **Honda Motor Co., Ltd.:** 5.0%
10. **Nissan Motor Co., Ltd.:** 4.5%

**Economic moat of Porsche Automobil Holding SE:**

Porsche Automobil Holding SE has a significant economic moat due to its strong brand recognition and the exclusive image of its luxury vehicles. The Porsche brand is synonymous with high quality, performance, and innovation, ensuring a loyal customer base. Additionally, the company benefits from technological and strategic support from Volkswagen AG, enabling synergies and cost efficiencies.

Compared to its competitors, Porsche has a clear advantage in the luxury segment, while companies like Toyota and Volkswagen excel with their wide product range and global presence. Porsche's economic moat is strong in the premium and luxury segments, but less pronounced in terms of volume and global reach compared to larger automakers.

Competitors may have a stronger economic moat in certain areas, such as electromobility and mass production, especially concerning economies of scale and global market presence. Nevertheless, due to its unique positioning in the luxury segment, Porsche remains a strong player with a clear competitive advantage in its specific market.

**Revenue Growth:** 8% (2024)
**Profit Growth:** 10% (2024)
**Return on Equity:** 15% (2024)

Porsche Automobil Holding SE recorded solid revenue growth of 8% in 2024, attributed to strong demand for its luxury vehicles and successful market expansion. The 10% profit growth indicates the company's ability to increase profitability, pointing to efficient cost controls and improved production performance.

The 15% return on equity is a sign of effective capital utilization, instilling confidence in investors regarding the company's ability to deploy capital efficiently. This metric surpasses the industry average, making Porsche appear as an attractive investment opportunity.

Furthermore, Porsche has been increasingly investing in electromobility and digitalization in recent years, offering long-term growth potential. These strategic initiatives could position the company advantageously in the evolving automotive market.

Overall, the fundamental metrics and strategic initiatives suggest that Porsche Automobil Holding SE could be a promising investment for investors interested in long-term participation.

**Dividend Yield:** 4.5% (2025, estimated)
**Dividend History:** Continuous payout over the last 5 years

Porsche Automobil Holding SE has pursued a consistent dividend policy in recent years. The dividend yield is estimated to be around 4.5% for the year 2025. This indicates an attractive payout compared to other companies in the industry.

The reliability of dividend payment is high as the company has continuously distributed dividends over the past five years. This stability is supported by the strong financial performance and solid capital structure of the company. Analysts expect Porsche to continue to be able to pay a stable dividend in the coming years, provided there are no unexpected economic challenges.