adidas stock | Expectations for 2026, valuation & analysis

adidas

XTRA:ADS

€ 132,05

€-1,90 (-1,42%)

132,05 €

€-1,90 (-1,42%)

End-of-day quote: 03/27/2026

adidas Stock Value

The current analyst rating for adidas is Outperform.

Outperform

adidas Company Info

EPS Growth 5Y

-15,29%

Market Cap

€23,19 B

Long-Term Debt

€2,00 B

Annual earnings

N/A

Dividend

€2,76

Dividend Yield

2,09%

Founded

1920

Industry

Consumer Discretionary

Country

Germany

Website

adidas

ISIN Number

DE000A1EWWW0

Website

http://www.adidas-group.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

€190,00

43.88%

Last Update: 03/29/2026

Analysts: 28

Highest Price Target €268,00

Average Price Target €190,00

Lowest Price Target €140,00

In the last five quarters, adidas’s Price Target has fallen from €319,68 to €263,96 - a -17,43% decrease. Twenty Two analysts predict that adidas’s share price will increase in the coming year, reaching €190,00. This would represent an increase of 43,88%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does adidas do?

adidas AG (adidas) designs, develops, produces, and markets athletic and sports lifestyle products. Business Segments The primary business segments include Footwear, Apparel, and Accessories. Footwear This segment is one of the most significant contributors to adidas's revenue. It encompasses a wide array of athletic shoes designed for various sports, training, and lifestyle needs. The company's investment in innovation and technology has resulted in groundbreaking products, such as Boost an...

adidas AG (adidas) designs, develops, produces, and markets athletic and sports lifestyle products.

Business Segments

The primary business segments include Footwear, Apparel, and Accessories.

Footwear

This segment is one of the most significant contributors to adidas's revenue. It encompasses a wide array of athletic shoes designed for various sports, training, and lifestyle needs. The company's investment in innovation and technology has resulted in groundbreaking products, such as Boost and 4D technologies, which enhance performance and comfort. This segment caters to both men and women, offering products across sports categories like running, soccer, basketball, and more.

Apparel

This segment markets a wide range of clothing, including performance athletics wear and casual lifestyle collections. This segment is characterized by its alignment with trends in athleisure and eco-friendly materials, making it attractive to a broader consumer base focused on sustainability. adidas has made significant strides in incorporating recycled materials into its apparel, reflecting its commitment to environmental responsibility.

Accessories

This segment includes sports accessories such as bags, socks, and various performance gear. While representing a smaller portion of total revenues, the accessories business plays a vital role in enhancing the consumer's overall sporting experience by complementing footwear and apparel offerings.

Business Strategy

adidas's business strategy centers on innovation, sustainability, and engagement with a diverse consumer demographic. The company prioritizes its commitment to sustainability. By focusing on reducing waste and improving efficiency in resource utilization, adidas not only addresses environmental concerns but also enhances brand loyalty among eco-conscious consumers.

The company has established a robust innovation framework that encourages the development of new technologies and product designs. This focus on research and development enables adidas to introduce cutting-edge products, meeting the performance needs of athletes while catering to fashion trends in lifestyle apparel. Collaborations with athletes and designers further fuel this innovation cycle, allowing adidas to remain relevant in a dynamic market.

Moreover, the company is committed to enhancing its direct-to-consumer sales strategy. By investing in digital channels and physical retail experiences, adidas aims to create an omnichannel presence that ensures customers can interact with the brand seamlessly, regardless of the platform. This approach not only drives sales but also allows for the collection of valuable consumer data, informing future product development and marketing efforts.

Targeting diverse consumer segments is another critical component of the company's strategy. Through targeted marketing campaigns, sponsorships, and collaborations with influencers and celebrities, adidas reaches a wide audience while promoting inclusivity in sports and fashion. The company's commitment to diversity and equity not only enhances its market appeal but also aligns with contemporary consumer values.

Products and Services

The company offers a comprehensive range of products and services tailored to various sports and lifestyle markets. The primary categories include footwear, apparel, and accessories, all designed with an eye on performance and fashion.

Footwear

The footwear collection includes a wide range of sports shoes suitable for running, training, basketball, soccer, and lifestyle-oriented designs. Each product line is developed to meet specific performance needs, utilizing advanced technologies such as cushioning, breathability, and durability.

Apparel

The apparel range encompasses activewear, performance gear, and casual clothing. adidas is committed to environmentally responsible practices, and many products are now made with recycled materials, reinforcing the company's sustainability efforts. The activewear line includes moisture-wicking fabrics and fitted designs that enhance performance during various physical activities.

Accessories

The accessories segment includes sports bags, caps, socks, and other gear essential for both athletes and casual users. These products are designed to complement footwear and apparel selections while delivering quality and performance.

The company also offers customization services allowing consumers to personalize their products with specific colors, patterns, and designs. This service enhances customer engagement and satisfaction making consumers feel more connected to the brand.

Geographical Markets Served

The company serves a diverse array of geographical markets allowing it to establish a strong global presence. These markets include Europe, North America, Greater China, Asia-Pacific, and Latin America.

In Europe, the company maintains a major market share, tapping into the region's rich sporting culture and fashion trends. North America remains a crucial market as well, with a significant emphasis on both performance and lifestyle products. Greater China has demonstrated rapid growth potential, with increasing consumer interest in fitness and global brands. The Asia-Pacific region offers additional opportunities for expansion, particularly in emerging markets where there is a rising demand for sports apparel. Latin America presents challenges and opportunities where localized marketing strategies are essential for success.

Seasonality

The company experiences seasonality in its business operations typical for companies in the apparel and footwear industry. Sales generally peak during specific times of the year, particularly during seasonal athletic events and major holidays. The demand for sports apparel and footwear rises during back-to-school periods and the holiday season.

Customers

The company serves a wide range of customers across various categories. The customer base includes professional athletes, fitness enthusiasts, and casual consumers interested in sports and fashion. Collaboration with high-profile athletes and endorsements across sports disciplines enhances the brand's visibility and appeal.

Trade Names

Key trade names associated with the company include adidas, adiZero, UltraBoost, and NMD. These trademarks are registered in multiple jurisdictions safeguarding the company's interests.

Sales and Marketing

The company employs a multifaceted sales and marketing strategy to reach consumers effectively. The primary modes of sale include ecommerce platforms and physical retail stores. Direct-to-consumer sales are a priority, with significant investment in digital marketing efforts. In-store experiences are designed to enhance consumer engagement with the brand through interactive elements and knowledgeable staff. The company's marketing strategy incorporates social media, influencer partnerships, and sponsorships in major athletic events, further broadening its reach and resonance with target audiences.

History

The company was founded in 1920. It was incorporated in 1924. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in 2006.

adidas Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Sportswear: approx. 55% - Athletic shoes: approx. 35% - Accessories and equipment: approx. 10% **TOP 3 Markets:** 1. **North America:** approx. 30% 2. **Europe:** approx. 25% 3. **Asia-Pacific:** approx. 20% Adidas generates the majority of its revenue from...

At which locations are the company’s products manufactured?

**Production sites of adidas AG:** - **Asia:** Main production region - **Europe:** Smaller production facilities - **America:** Isolated production sites adidas AG produces the majority of its products in Asia, especially in countries like Vietnam, China, and Indonesia. This region offers cost-ef...

What strategy does adidas pursue for future growth?

**Revenue Growth:** Estimated 8-10% annually (2025-2027) **Focus on Sustainability:** adidas is increasingly focusing on sustainable materials and production processes to reduce its ecological footprint. **Digital Transformation:** Expansion of E-commerce and use of digital technologies to enhance...

Which raw materials are imported and from which countries?

**Main raw materials:** Cotton, Polyester, Rubber, Leather **Countries of origin:** - **Cotton:** USA, India, China - **Polyester:** China, Taiwan, South Korea - **Rubber:** Thailand, Indonesia, Malaysia - **Leather:** Brazil, Argentina, India Adidas AG sources a variety of raw materials from diff...

How strong is the company’s competitive advantage?

**Market share in the sportswear industry:** approx. 15% (2024) **Brand value:** 16.5 billion USD (2024, Brand Finance) **R&D expenses:** 2.5% of revenue (2024) Adidas has a significant competitive advantage that is composed of several factors. The market share of about 15% in the global spor...

What is the share of institutional investors and insider buying/selling?

**Institutional investor share:** approx. 70% (2025, estimate based on historical data) **Insider purchases/sales:** No significant transactions known in the last year (2025, estimate) The institutional investor share at adidas AG traditionally stands at around 70%, based on the latest available d...

What percentage market share does adidas have?

**Market share of adidas AG:** approx. 20% (estimated for 2025) **Main competitors and their market shares:** 1. **Nike, Inc.:** approx. 30% 2. **adidas AG:** approx. 20% 3. **Puma SE:** approx. 10% 4. **Under Armour, Inc.:** approx. 5% 5. **New Balance:** approx. 4% 6. **Skechers USA, Inc.:** appr...

Is adidas stock currently a good investment?

**Revenue growth:** 8.5% (2024) **Profit growth:** 10.2% (2024) **Market share in the sportswear sector:** 18% (2024) Adidas recorded solid revenue growth of 8.5% in 2024, attributed to the successful implementation of their digital sales strategies and strong demand for their new product lin...

Does adidas pay a dividend – and how reliable is the payout?

**Dividend yield:** 2.5% (2025, estimated) **Dividend history:** Continuous payout in the last 5 years Adidas AG has pursued a consistent dividend policy in recent years, with the dividend yield estimated to be around 2.5% in 2025. The company has regularly distributed dividends over the past f...

New support ticket

Explore

adidas Stock Value

adidas Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does adidas do?

adidas Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

adidas Stock Value

adidas Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does adidas do?

adidas Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.