Run Long Construction Co., Ltd. is engaged primarily in the construction and sale of real estate, as well as engineering contracting through its subsidiaries, such as Chin Chun Construction and Jin Jyun Construction. The company’s core business activities encompass the development, construction, and sale of residential and commercial buildings, as well as the provision of engineering and construction services.
Business Segments
The company operates through several key business segments, each c...
Run Long Construction Co., Ltd. is engaged primarily in the construction and sale of real estate, as well as engineering contracting through its subsidiaries, such as Chin Chun Construction and Jin Jyun Construction. The company’s core business activities encompass the development, construction, and sale of residential and commercial buildings, as well as the provision of engineering and construction services.
Business Segments
The company operates through several key business segments, each contributing to its overall business model and long-term growth strategy. The primary business segments include:
Construction and Real Estate Development
This segment, the construction and sale of real estate, focusing on both residential and commercial properties. The company’s construction business is characterized by a comprehensive approach that includes land acquisition, project planning, design, engineering management, quality assurance, and after-sales service. The company’s projects are primarily located in major urban areas with high development potential, such as Keelung City, New Taipei City, Taoyuan City, Taichung City, Tainan City, and Kaohsiung City.
Engineering Contracting and Construction Services
This segment, the company’s subsidiary, Jin Jyun Construction, is primarily engaged in engineering contracting and construction services. Jin Jyun Construction undertakes construction projects for the group’s development projects and external clients. The company’s engineering business is characterized by a focus on project management, talent cultivation, progress management, quality control, and contract management.
Business Strategy
The company’s business strategy is centered on long-term growth, sustainability, and innovation. The company’s strategic direction includes vertical integration across civil engineering, electromechanical, and construction/electromechanical sectors. The company is committed to product planning that meets the diversified needs of buyers, while maintaining a robust after-sales service system to encourage customer referrals and improve sales performance. The company’s subsidiary, Jin Jyun Construction, actively enhances brand recognition, improves the breadth and depth of its products, introduces green construction practices aligned with corporate ESG goals, and incorporates digital technology and innovation.
The company’s market and sales strategies are focused on areas with convenient transportation, complete living functions, and development potential. The company’s construction proposals are primarily located in major urban areas and have been highly recognized by consumers. The company’s competitive niches include strong demand from first-time buyers and owner-occupiers, the expansion of TSMC’s fabs fueling housing demand in surrounding areas, and increased demand for office space upgrades in urban districts.
Products and Services
The company’s products and services encompass the construction and sale of residential and commercial buildings, engineering contracting, and construction services. The company’s construction business includes land acquisition, project planning, design, engineering management, quality assurance, and after-sales service. The company’s projects are primarily located in major urban areas with high development potential.
The company’s engineering business, primarily through Jin Jyun Construction, includes project management, talent cultivation, progress management, quality control, and contract management. The company leverages innovative digital technologies, such as 3D Building Information Modeling (BIM) and unmanned robots for material movement, to improve productivity and address labor shortages.
The company’s products and services also include the integration of green building concepts, intelligent building technologies, and the use of green materials. The company incorporates low-carbon and circular building concepts through lightweight structures, low-carbon construction methods, circular materials, and construction waste management.
The company’s after-sales service system is designed to meet the diversified needs of buyers and encourage customer referrals to improve sales performance. The company’s construction proposals have been highly recognized by consumers, with high sales ratios in major urban areas.
Geographical Markets Served
The company’s business is primarily focused on the construction and sale of real estate in major urban areas of Taiwan, including Keelung City, New Taipei City, Taoyuan City, Taichung City, Tainan City, and Kaohsiung City.
Sales and Marketing
The company’s marketing and sales strategies are focused on areas with convenient transportation, complete living functions, and development potential. The company’s construction proposals are primarily located in major urban areas and have been highly recognized by consumers.
The company’s product planning and design, positioning, engineering management, quality requirements, and after-sales services are key factors influencing customers’ purchasing decisions. The company adopts innovative marketing approaches to boost sales rates, shorten sales cycles, and improve capital turnover. The company’s after-sales service system is designed to meet the diversified needs of buyers and encourage customer referrals to improve sales performance.
History
Run Long Construction Co., Ltd. was founded in 1977. The company was incorporated in 1972.