Royal Bank of Canada operates as a diversified financial service company. The company has a diversified business model with a focus on innovation and providing exceptional experiences to its more than 18 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.
Segments
Personal Banking segment
This segment provides a broad suite of financial products and services to retail clients in Canada, the Caribbean and the U.S. The company’s commitment to building and maintain...
Royal Bank of Canada operates as a diversified financial service company. The company has a diversified business model with a focus on innovation and providing exceptional experiences to its more than 18 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.
Segments
Personal Banking segment
This segment provides a broad suite of financial products and services to retail clients in Canada, the Caribbean and the U.S. The company’s commitment to building and maintaining deep and meaningful relationships with its clients is underscored by the delivery of exceptional client experiences, the breadth of its product suite, its depth of expertise and the features of its digital solutions.
Personal Banking – Canada offers a full range of products focused on meeting the needs of the company’s individual Canadian clients at every stage of their lives through a wide range of financing and investment products and services. This includes home equity financing, personal lending, chequing and savings accounts, private banking, indirect lending (including auto financing), mutual funds, GICs, credit cards, and payment products and solutions.
Caribbean & U.S. Banking
The company’s Caribbean Banking business provides personal and commercial banking to a range of clients, including individuals, small businesses, general commercial entities, regional and multi-national corporations, and governments; supported by an extensive branch, ATM, online and mobile banking network.
The company’s U.S. Banking business serves the needs of Canadian retail and small business clients providing personalized, digitally-enabled cross-border banking solutions enabling a cross-border lifestyle in all 50 states across the U.S.
Commercial Banking segment
This segment offers a wide range of lending, deposit and transaction banking products and services to Canadian companies and foreign businesses in Canada. The company’s team of relationship managers and specialists serves the full lifecycle of commercial clients, from entrepreneurs and mid-market enterprises to the largest Canadian privately owned companies, public corporations and Canadian subsidiaries of global multinationals.
With one of the largest teams of relationship managers and specialists in the industry, the company’s commitment to client experience and trusted advice has earned it leading market share in business lending and deposits.
The company is a market-leading bank with a full range of services to meet the needs of Canadian companies and foreign businesses operating in Canada.
For small businesses, the company offers convenience through branches and comprehensive digital solutions supported by experienced advisors. For mid-market businesses, the company provides customized banking advice through its network of relationship managers, and product and industry specialists. For large commercial and corporate clients, the company offers tailored service and solutions through its broad team of specialists and market-leading capabilities.
Wealth Management
Wealth Management primarily serves affluent, high net worth (HNW) and ultra-high net worth (UHNW) clients from its offices in key financial centres across the globe. The company offers a comprehensive suite of wealth, investment, trust, banking, credit and other solutions to this client segment. The company also provides a self-directed investment service in Canada, as well as asset management products globally to institutional and individual clients through its distribution channels and third-party distributors. The company offers asset services and investor services to financial institutions, asset managers and asset owners in Canada.
The company’s lines of business include Canadian Wealth Management, U.S. Wealth Management (including City National), Global Asset Management (GAM), International Wealth Management and Investor Services.
Canadian Wealth Management
Canadian Wealth Management includes a full-service wealth advisory business serving HNW and UHNW clients, as well as a leading self-directed investment service in Canada. The full-service wealth advisory business is the largest in Canada, as measured by AUA.
The company’s full-service wealth advisory business is the largest in Canada as measured by AUA, with approximately 2,000 investment advisors providing comprehensive financial solutions with a focus on HNW and UHNW clients. The company provides discretionary investment management and estate and trust services to its clients through over 140 investment counsellors and over 120 trust professionals across Canada.
U.S. Wealth Management (including City National)
U.S. Wealth Management (including City National) encompasses the company’s private client group (PCG) and clearing and custody (C&C) businesses. PCG is a full-service wealth advisory firm in the U.S., and City National is a U.S.-based relationship bank serving the entertainment industry, mid-market businesses, HNW individuals and other clients who value personalized banking relationships.
The company’s C&C business delivers clearing and execution services for small to mid-sized independent broker-dealers and registered investment advisor firms. City National provides comprehensive financial solutions to affluent individuals, entrepreneurs, professionals, their businesses and their families, and other clients who value personalized banking relationships through a high-touch service model, proactive advice and financial solutions. City National offers a broad range of lending, deposit, cash management, equipment financing, wealth management and other products and services.
Global Asset Management
GAM is the largest retail mutual fund company in Canada as measured by AUM, as well as a leading institutional asset manager.
GAM provides global investment management services and solutions for individual and institutional investors in Canada, the U.K., the U.S., Europe and Asia. The company provides a broad range of investment management services through mutual, pooled and private funds, fee-based accounts and separately managed portfolios. The company distributes its investment solutions through a broad network of bank branches, its self-directed and full-service wealth advisory businesses, independent third-party advisors and private banks, and directly to individual clients. The company also provides investment solutions directly to institutional clients, including pension plans, insurance companies, corporations, endowments and foundations.
The company is the largest retail fund company in Canada measured by AUM, as well as a leading institutional asset manager. In the U.S., the company’s asset management business offers investment management solutions and services, primarily to institutional investors.
Internationally, through its global capabilities distributed under the RBC BlueBay Asset Management platform, the company offers investment management solutions for institutions and, through private banks, including RBC Wealth Management, to HNW and UHNW investors.
International Wealth Management
International Wealth Management serves HNW and UHNW clients, primarily through key financial centres in the U.K., Ireland, the Channel Islands and Asia. The company provides customized and integrated wealth management solutions to affluent, HNW, UHNW and corporate clients in key financial centres.
Investor Services
Investor Services safeguards client assets and supports the growth of Canadian asset managers, asset owners, insurance companies and investment counsellors. Investor Services also provides sub-custody services to global financial institutions and brokers.
Insurance
The company offers a comprehensive suite of advice and solutions for individual and business clients including life, health, wealth solutions, property & casualty, travel, group benefits, longevity reinsurance and reinsurance. The company provides tailored, client-led advice and solutions, harnessing the power of technology and data.
RBC Insurance provides insurance advice and protection to approximately 4.9 million clients. RBC Insurance is one of the largest Canadian bank-owned insurance organizations on a total revenue basis.
The company offers a comprehensive suite of advice and solutions for individual and business clients, including life, health, wealth solutions, travel, group benefits and reinsurance. The company provides property & casualty insurance through a distribution agreement with Aviva Canada. The company also offers longevity reinsurance, and reinsurance solutions for creditor life, disability and critical illness.
The company’s products and services are distributed through multiple channels, including its proprietary sales force, digital platforms, and a network of independent brokers and partners.
Capital Markets
The company provides expertise in advisory & origination, sales & trading, lending & financing and transaction banking to corporations, institutional clients, asset managers, private equity firms and governments globally. The company serves clients from offices in 16 countries across North America, the U.K. & Europe, Australia, Asia and other regions.
The company operates two main business lines: Corporate & Investment Banking and Global Markets.
In North America, the company offers a full suite of products and services, including equity and debt origination and distribution, advisory services, sales & trading and transaction banking. In Canada, the company is a market leader with a strategic presence in all lines of capital markets businesses.
Outside North America, the company has a targeted strategic presence in the U.K. & Europe, Australia, Asia and other markets aligned to its global expertise. In the U.K. & Europe, the company offers a diversified set of capabilities in key industry sectors of focus.
Corporate & Investment Banking
Corporate & Investment Banking comprises the company’s corporate lending, municipal finance, loan syndication, debt and equity origination, M&A advisory services and transaction banking services. For debt and equity origination, revenue is allocated between Corporate & Investment Banking and Global Markets based on the contribution of each group in accordance with an established agreement. Effective the third quarter of 2024, the company moved the majority of its debt origination business from Global Markets to Corporate & Investment Banking. Comparative amounts have been revised from those previously presented.
Global Markets
Global Markets comprises the company’s sales and trading businesses including fixed income, foreign exchange, commodities and equities, as well as its repo and secured financing products. Effective the third quarter of 2024, the company moved the majority of its debt origination business from Global Markets to Corporate & Investment Banking. Comparative amounts have been revised from those previously presented.
Other
Other includes the company’s legacy portfolios, which mainly consists of the U.S. commercial mortgage-backed securities (MBS), bank-owned life insurance (BOLI) derivative contracts and structured rates in Asia.
Strategy
The key elements of the company’s strategy are to grow and deepen client relationships; lead with advice and extend capabilities; leverage digital and data to deliver innovative solutions; prioritize and align for impact; drive agility and ease of doing business; and engage, enable and empower its talent.
Seasonality
The first quarter has historically been stronger for the company’s Capital Markets businesses. The second quarter has fewer days than the other quarters (year ended October 31, 2024), which generally results in a decrease in net interest income and certain expense items. The third and fourth quarters include the summer months, which generally results in lower client activity.
History
Royal Bank of Canada was founded in 1864. The company was incorporated in 1869.