Dollarama Stock | Price, Analyst Rating & Outlook for 2026

Dollarama

TSX:DOL

C$ 166,76

C$-2,08 (-1,23%)

166,76 C$

C$-2,08 (-1,23%)

End-of-day quote: 03/27/2026

Dollarama Stock Value

The analyst rating for Dollarama is currently Outperform.

Outperform

Dollarama Company Info

EPS Growth 5Y

21,03%

Market Cap

C$45,48 B

Long-Term Debt

C$2,01 B

Short Interest

3,77%

Quarterly earnings

N/A

Dividend

C$0,47

Dividend Yield

0,28%

Founded

1992

Industry

Consumer Discretionary

Country

Canada

ISIN Number

CA25675T1075

Website

http://www.dollarama.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

C$200,00

19.93%

Last Update: 03/29/2026

Analysts: 16

Highest Price Target C$232,00

Average Price Target C$200,00

Lowest Price Target C$137,00

In the last five quarters, Dollarama’s Price Target has risen from C$85,12 to C$118,09 - a 38,73% increase. Twelve analysts predict that Dollarama’s share price will increase in the coming year, reaching C$200,00. This would represent an increase of 19,93%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Dollarama do?

Dollarama Inc. operates a chain of dollar stores. Business Segments The company operates primarily in the Canadian retail market, where it has built a solid reputation as a leader in the dollar store segment. Its operations are distinguished by a variety of business segments, which collectively contribute to the company's overarching strategy and financial performance. The company’s main business segment is its retail stores, which are widely known for their attractive pricing model where pro...

Dollarama Inc. operates a chain of dollar stores.

Business Segments

The company operates primarily in the Canadian retail market, where it has built a solid reputation as a leader in the dollar store segment. Its operations are distinguished by a variety of business segments, which collectively contribute to the company's overarching strategy and financial performance.

The company’s main business segment is its retail stores, which are widely known for their attractive pricing model where products are typically sold in a fixed price range. This straightforward pricing structure appeals to cost-conscious consumers, driving significant foot traffic into the stores. The stores are strategically located in high-traffic areas to maximize visibility and accessibility to the target market.

Another key segment within the company is its import division, which is responsible for sourcing a large percentage of the products sold in Dollarama stores.

Moreover, the company has embarked on international expansion through its subsidiary, Dollarcity, which operates in select countries in Latin America. This expansion enables the company to tap into emerging markets with significant growth potential. The segmentation strategy is further emphasized through the provision of products tailored to local needs, ensuring that customers in these regions receive a value proposition synonymous with the Dollarama brand.

In summary, the company’s business segments—retail stores, import operations, and international expansion through Dollarcity—represent a multifaceted approach designed to enhance profitability, sustain competitive advantages, and address diverse consumer demands across various markets.

Business Strategy

The company’s strategic direction is largely defined by a value-driven approach that emphasizes providing consumers with high-quality products at affordable prices. By operating a compelling pricing model, the company attracts a broad customer demographic, from low-income families to budget-conscious consumers, ensuring a steady flow of traffic in its retail stores.

One central aspect of the company's strategy involves a rigorous cost management approach, ensuring operational efficiencies throughout its supply chain management. By keeping operational costs minimal, the company can offer a fixed pricing strategy which appeals to consumers seeking value products. The focus on cost efficiency extends to inventory management, where the company employs advanced analytics to predict demand patterns, thereby optimizing stock levels and minimizing markdowns.

The company also places a significant emphasis on expanding its product assortments, regularly introducing new items and seasonal goods to keep the shopping experience fresh and exciting for customers. The company is committed to evaluating and incorporating trending products into its inventory, which not only satisfies consumer demand but also fosters customer loyalty.

Furthermore, the company’s international expansion strategy through Dollarcity has been envisioned to penetrate growing markets in Latin America. This positioning aims to capitalize on favorable demographics and economic conditions in the region, thereby diversifying the company’s revenue streams beyond Canadian borders.

Products and Services

The company provides a wide array of products that cater to different customer needs. The company’s extensive product inventory includes everyday consumer goods, party supplies, kitchenware, cleaning products, health and beauty essentials, and seasonal items. The broad selection allows the company to serve various customer segments, from families to single individuals seeking affordable options.

Every product offered is priced within the company’s fixed price strategy, allowing customers to shop without worrying about fluctuating prices. This pricing strategy has been pivotal in building customer trust and ensuring repeat visits to stores.

The company also features seasonal merchandise that aligns with calendar events and holidays, fostering a diverse shopping environment that adapts to consumer preferences throughout the year. The inclusion of seasonal products ensures that shoppers find the items they need for gatherings, celebrations, and everyday convenience.

Moreover, the company's strong emphasis on quality is reflected in its selection of private-label brands, providing additional value for cost-conscious consumers. The company’s product offerings remain unique, focusing on high-turnover merchandise that increases inventory efficiency while keeping prices low.

Geographical Markets Served

The company primarily operates within Canada, where it has established a robust footprint with multiple store locations across various provinces. The company’s stores are strategically placed in urban, suburban, and rural areas, ensuring accessibility for a diverse range of customers.

In addition to its Canadian operations, the company has ventured into international markets through its subsidiary, Dollarcity. Dollarcity expands the company’s geographical reach, with operations focused on select countries within Latin America. This international presence is driven by favorable economic trends and greater consumer acceptance of discount retail formats in these emerging markets, providing the company additional avenues for growth.

Seasonality

The company’s business exhibits some degree of seasonality, particularly associated with holidays and specific shopping periods. The company’s sales typically increase during key holiday seasons such as Christmas, Halloween, and back-to-school spells, as consumers seek out festive decorations, seasonal merchandise, and school supplies at value-driven prices.

The company has adeptly capitalized on these seasonal trends by offering products suited to each occasion, which not only boosts foot traffic but also enhances overall sales volume during these peak periods. This strategic offering underscores the company’s commitment to meeting the fluctuating needs of its customer base, ensuring that it remains a go-to destination for seasonal shopping.

Customers

The company’s expansive customer base includes a diverse range of demographics, from low-income families to budget-conscious professionals. The company has cultivated a loyal customer following by delivering consistent quality and value across its product offerings.

Trade Names

The company utilizes several trade names namely "Dollarama" and "Dollarcity," which are integral to its brand identity and customer recognition. The company maintains a portfolio of intellectual property that includes trade and service marks essential for protecting its distinct branding and market position.

Modes of Sales and Marketing

The company employs a multifaceted marketing strategy that focuses primarily on value communication to its consumers. Marketing efforts are directed towards promoting its fixed pricing model and showcasing seasonal offerings.

In-store promotions and vibrant merchandising also play a crucial role in attracting customers’ attention and driving sales, while the utilization of social media platforms enhances digital outreach and consumer engagement. Customer feedback is actively leveraged to adjust offerings in real-time, ensuring product relevance and customer satisfaction.

History

Dollarama Inc. was founded in 1992. The company was incorporated in 2004.

Dollarama Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Retail: 100% **TOP 3 markets and their percentage shares:** - Canada: approx. 95% - USA: approx. 3% - International (other countries): approx. 2% Dollarama Inc. is a leading retail company specializing in the sale of affordable products. The majority of reve...

At which locations are the company’s products manufactured?

**Production sites:** Mainly in Asia, especially China Dollarama Inc. sources the majority of its products from international suppliers, with a significant portion coming from Asian countries, especially China. This strategy enables the company to benefit from cost-effective production options, whi...

What strategy does Dollarama pursue for future growth?

**Revenue growth:** 10.5% (estimated for 2024) **Expansion of branches:** 80-100 new branches per year (2023-2025) **Online distribution:** Expansion of the E-commerce channel (since 2023) Dollarama Inc. pursues a growth strategy based on the continuous opening of new branches. The company plan...

Which raw materials are imported and from which countries?

**Main Imported Raw Materials:** Plastics, paper, textiles, metal goods **Main Supplier Countries:** China, India, Vietnam, Bangladesh Dollarama Inc. imports a variety of raw materials and materials necessary for the production and sale of its products. The main materials include plastics, paper,...

How strong is the company’s competitive advantage?

**Market share:** 25% in the Canadian retail market (2024) **Gross margin:** 44.7% (2024) **Branch growth:** 4.5% (2024) Dollarama Inc. has a significant competitive advantage in the Canadian retail market, which is manifested by a high market share of 25%. This demonstrates the strong presence a...

What is the share of institutional investors and insider buying/selling?

**Institutional investor share:** approx. 70% (estimated for 2025) **Insider purchases/sales:** No significant changes in the last year The institutional investor share at Dollarama Inc. typically stands around 70%, indicating a high level of trust from institutional investors in the company. Thes...

What percentage market share does Dollarama have?

**Market share of Dollarama Inc.:** Estimated 20% (2025) **Main competitors and their market shares:** 1. **Dollar Tree Inc.:** 25% 2. **Five Below Inc.:** 15% 3. **Dollar General Corp.:** 30% 4. **99 Cents Only Stores:** 5% 5. **Family Dollar (part of Dollar Tree):** 5% Dollarama Inc. holds a sig...

Is Dollarama stock currently a good investment?

**Revenue Growth:** 12% (2024) **Profit Growth:** 10% (2024) **Market Share in Canada:** 25% (2024) Dollarama Inc. recorded a solid revenue growth of 12% in 2024, attributed to the expansion of its stores and increased demand for affordable products. The company has further strengthened its market...

Does Dollarama pay a dividend – and how reliable is the payout?

**Dividend yield:** 0.4% (estimated 2025) **Payout ratio:** 10% (estimated 2025) Dollarama Inc. pays a dividend, which, however, is relatively low compared to other companies. The estimated dividend yield for 2025 is 0.4%. This reflects the company's strategy of reinvesting a large portion o...

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Dollarama Stock Value

Dollarama Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Dollarama do?

Dollarama Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Dollarama Stock Value

Dollarama Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Dollarama do?

Dollarama Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.