AgJunction Inc. designs, manufactures and sells global navigation satellite system (GNSS) and global positioning system (GPS) products for applications in ground agriculture and air agriculture worldwide.
Agriculture Products
Outback Guidance Products
The company offers Outback MAX with Outback ConnX — the next generation Outback Guidance system that redefines simplicity in precision farming. Working with Outback eDriveX with eTurns, the Outback MAX integrated display terminal provides a rang...
AgJunction Inc. designs, manufactures and sells global navigation satellite system (GNSS) and global positioning system (GPS) products for applications in ground agriculture and air agriculture worldwide.
Agriculture Products
Outback Guidance Products
The company offers Outback MAX with Outback ConnX — the next generation Outback Guidance system that redefines simplicity in precision farming. Working with Outback eDriveX with eTurns, the Outback MAX integrated display terminal provides a range of features, including section and variable rate control, Eclipse L1/L2 GPS and GLONASS guidance and video support for up to four monitoring cameras. The terminal is also capable of performing as an ISOBUS Universal Terminal allowing the terminal to communicate with ISO ready implements regardless of brand or color.
In addition to Outback MAX, the company’s Outback Guidance product line for agricultural markets includes its Outback S-Lite, Outback Sts, Outback S3, Outback eDriveTC, Outback VSi, Outback BaselineX, Outback AC110 and Outback eDriveX product, featuring eTurns, the aftermarket and multi-tractor platform auto-turn solution. It also offers the Outback AC110 integrated rate and section controller, as well as its second generation dual frequency, GPS + GLONASS, smart antenna A320 and A321 base station.
Outback STX is the company’s value based, touch screen terminal. Utilizing the embedded, smaller L1/L2 GPS and GLONASS P300 receiver, the Outback STX is capable of full RTK utilizing the same portable base station receiver units that calculate and broadcast localized code and carrier phase corrections to mobile GNSS receivers and A321 base stations as Outback MAX. Outback STX is also compatible with the full line of Outback autosteer systems, such as eDriveTC and eDriveX along with VSi providing up to centimeter level guidance.
Outback S-Lite is the company’s entry level lightbar guidance featuring the U.S. Federal Aviation Administration's Wide Area Augmentation System level solution powered by its own Crescent GNSS technology.
The company’s Outback A321, featuring AgJunction Eclipse II GNSS, RTK and SureTrack technologies, provides accuracy to the centimeter level for agricultural applications. Outback A321 is available as a portable or fixed base station receiver that calculates and broadcasts localized corrections to rover products. The Outback A321 offers a range of communication options, including 900 and 400MHz radios.
The company’s Outback AC110 is an automatic rate and section control product that works directly with Outback MAX. AC110 monitors and controls liquid, dry or anhydrous application rate and implement sections to minimize overlaps and skips. It offers single product rate control, up to ten section automatic control, manual section control and user adjustable section overlap. Machine and rate controller specific interface kits are available for a wide variety of vehicles and applications.
The company’s Outback eDriveXD offers decimeter-level accuracy; and the eDriveXC offers centimeter-level accuracy. The eDriveX Series products are engineered for compatibility with various brands of tractors, sprayers, spreaders and combines through hydraulic or electric steer interfaces. Both systems are designed to be fully compatible with the Outback MAX or Outback STX advanced GPS Guidance terminals.
Air Agriculture Products
The company’s air agriculture products include guidance systems, rate control, cloud-based software and related services for the aerial application market. This includes spraying and spreading equipment, pattern and mission control software, automated constant or variable flow control for liquid and dry materials, prescription mapping, asset tracking, cloud-based file pushing/pulling, imagery-based services and others. Products include Satloc G4, Satloc Bantam, LiteStar II, Intelliflow, IntelliGate Controller, MapStar and HQ Asset Tracker.
Satloc G4 is the company’s aircraft guidance system for aerial applicators. It delivers guidance performance through a lightbar and graphical display, while enabling aerial application companies to utilize cloud-based services in order to make their jobs efficient. Satloc G4’s connectivity feature offers pilots the ability to transfer application data wirelessly, accept work orders and maps through the Internet, access the guidance system from remote locations such as the office, truck or mobile device and directly communicate through Skype audio and video.
Satloc Bantam is the company’s mid-level aerial guidance system for aerial applicators. Bantam allows pilots to fly and spray precise patterns using constant rate flow control reducing fuel, flying time and application costs. The system is lightweight and rugged, perfectly designed for specialty installations in helicopters and smaller aircraft.
LiteStar II is an entry-level guidance system. It was designed to offer basic guidance features to customers needing only the essentials to work on spray jobs.
Intelliflow enables liquid flow control for aerial guidance applications. The company’s IntelliGate Controller delivers precise application for dry materials in aerial guidance applications. Both products have the capability to operate in variable rate mode or automatically turn on and off inside and outside of field boundaries.
MapStar is a pre-flight and post-analysis desktop software that provides the operator with important information regarding the entire application and essential flight parameters. Common GIS formats could be converted within this software to allow ease of use with other software platforms.
HQ Asset Tracker is a real time tracking system that operates with cell or satellite modems. Logins are performed through a Website managed by the company and users could track their aircraft and other assets.
LiteStar III is the next generation of entry level affordable guidance system for aerial applicators, which includes simplified navigation set-up and guidance options.
Novariant Products
SimpleSteer
The company’s SimpleSteer is a high-precision autosteering display solution for precision agriculture that runs on a consumer tablet device. The SimpleSteer software solution converts a consumer tablet into a wireless control console for advanced autosteering operation of tractors, combines, and other farm vehicles. SimpleSteer is offered as an autosteer display alternative to complement the company’s suite of precision steering solutions that is available through select value added reseller partners.
MDU-G4 Steering Wheel Motor
MDU-G4 is a fourth generation hands-free, assisted steering solution that provides centimeter (sub-inch) level accuracy, when used with an RTK correction signal, without the complexity of installing a hydraulic system. MDU-G4 mounts on an existing steering wheel without requiring the removal of the steering wheel during install and could be switched between vehicles.
ECU-S1 Autosteering Controller
The ECU-S1 is a high-precision autosteering controller that could be interfaced with GNSS receiver and display to build a autosteering solution for precision agriculture applications.
Custom Install Kits
The company offers customized steering system install kits that are engineered specifically for the vehicle type on which they are to be installed.
Other Agriculture Products
The company, through an agreement with Hemisphere HGNSS, sells a line of GNSS receivers as products, antennas and board level solutions into the agriculture market. These products focus on original equipment manufacturer (OEM) and commercial customers based on customized hardware and software system solutions to meet specific customer applications. These include the company’s P102 receiver and A101 smart antenna using Crescent GNSS technology and Dual Frequency, GPS+GLONASS, P300 receiver, A320 rover and A321 base stations. In addition, the AgJunction A325 dual frequency smart antenna provides an antenna and receiver solution in a compact form.
Marketing, Sales and Distribution
The company sells and distributes its products in its air and non-North American ground agriculture product lines through large OEMs, dealer networks and distributors with established channels for multi-country distribution. For sales of ground agriculture products in North America and Australia, the company has established approximately 300 outback guidance centers (OGC). Each OGC is responsible to support sales of its Outback line of products to end-user customers in defined territories. Outside of North America and Australia, the company has established relationships with various distributors for the Outback product line, who sell to the end-user customers.
Business Strategy
The key elements of the company’s strategy include product innovation, developing strategic relationships, international expansion, expansion to new vertical markets and applications, pursuing strategic growth, and investing in its intellectual capital.
Intellectual Property and Intangible Properties
As of December 31, 2015, the company held approximately 140 patents and had 31 patents pending in the U.S., Canada, Europe and Australia, in addition to a few other international filings.
Competition
The company’s main competitor is Trimble Navigation Limited.
History
AgJunction Inc. was incorporated as Canadian Systems International Inc. pursuant to the Business Corporations Act (Alberta) in 1990. The company changed its name to Communication Systems International, Inc. in 1992; and to CSI Wireless, Inc. in 2000. Further, it changed its name to Hemisphere GPS, Inc. in May 2007; and to AgJunction Inc. in May 2013.
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