**Revenue distribution by sectors:**
- Sports clothing and shoes: approx. 40%
- Sports equipment: approx. 35%
- Golf: approx. 15%
- Other (e.g. accessories, services): approx. 10%

**TOP 3 markets and their percentage shares:**
- Japan: approx. 50%
- North America: approx. 20%
- Europe: approx. 15%

Mizuno Corporation generates the majority of its revenue from the sports clothing and shoe sector, followed by sports equipment. The domestic market Japan remains the strongest market for Mizuno, followed by North America and Europe. These markets are crucial for the company as they are strongly represented in both brand awareness and product availability.

**Production sites of Mizuno Corporation:**

- **Japan**
- **China**
- **Vietnam**
- **Thailand**

Mizuno Corporation, a leading sports equipment manufacturer, primarily produces its products in Asia. The main production facilities are located in Japan, where the company originated and continues to produce high-quality products. In addition, Mizuno has established production capacities in China, Vietnam, and Thailand to benefit from cost-effective production conditions and proximity to key markets.

This geographical diversification enables Mizuno to flexibly respond to market demands while optimizing production costs.

**Estimated Revenue Growth:** 5-7% annually (2026)

**Focus on Sustainability and Innovation:**

Mizuno Corporation pursues a growth strategy that is strongly focused on sustainability and innovation. The company invests in the development of environmentally friendly materials and production processes to reduce its ecological footprint and meet the increasing demands of environmentally conscious consumers.

**Expansion of Product Range:**

Another key focus is on expanding the product range, especially in the area of high-performance sportswear and equipment. By introducing new, technologically advanced products, Mizuno aims to increase its market share in existing and new markets.

**Global Market Expansion:**

Mizuno also plans to intensify its expansion into international markets, particularly in Asia and North America. Through strategic partnerships and expanding direct sales, the company aims to further strengthen its global presence and brand awareness.

These strategic initiatives are intended to help Mizuno sustainably grow and solidify its position as a leading provider of sporting goods in a competitive market environment.

**Main raw materials:** Leather, synthetic materials, rubber

**Main importing countries:** China, Vietnam, Indonesia

Mizuno Corporation mainly imports leather, synthetic materials, and rubber needed for the production of their sports goods such as shoes and clothing. China, Vietnam, and Indonesia are the primary suppliers of these raw materials as these countries have well-developed production capacities and cost-effective labor forces.

This import strategy allows Mizuno to optimize production costs while ensuring the quality of their products. The geographical proximity of these countries to Japan also contributes to efficient logistics and shorter delivery times.

**Market Share:** 5% in the global sports equipment market (estimated, 2026)

**R&D Investments:** 3% of revenue (2025)

Mizuno Corporation has a moderate competitive advantage in the global sports equipment market. The market share of about 5% indicates that the company is present, but lags behind larger competitors such as Nike and Adidas.

A key factor for Mizuno's competitive advantage is the continuous investment in research and development, which accounts for about 3% of revenue. These investments enable Mizuno to develop innovative products and position itself in niche markets, especially in the area of specialized equipment for sports like golf and baseball.

Additionally, Mizuno benefits from strong brand awareness in Asia, particularly in Japan, helping the company maintain a loyal customer base in these markets. However, the competitive advantage remains limited by strong competition and the need to differentiate more globally.

**Institutional Investor Share:** approximately 45% (estimated, 2026)
**Insider Buys/Sells:** No significant transactions in the last year (estimated, 2026)

The institutional investor share in Mizuno Corporation is estimated to be around 45%. This is typical for companies of this size and industry, as institutional investors often prefer stable and long-term investments in established companies.

Regarding insider buys or sells, there have been no significant transactions in the last year that would indicate a change in management's confidence in the company's future development. This suggests a stable internal assessment of the company's situation.

**Market share of Mizuno Corporation:** 3.5% (estimated, 2026)

**Top competitors and their market shares:**
1. **Nike, Inc.:** 27.4%
2. **Adidas AG:** 20.1%
3. **Puma SE:** 7.8%
4. **Under Armour, Inc.:** 5.2%
5. **Asics Corporation:** 4.9%
6. **New Balance Athletics, Inc.:** 4.5%
7. **Mizuno Corporation:** 3.5%
8. **Skechers USA, Inc.:** 3.2%
9. **Columbia Sportswear Company:** 2.8%
10. **Anta Sports Products Limited:** 2.5%

**Moat of Mizuno Corporation:**

Mizuno Corporation has a moderate moat, mainly attributed to its long tradition and the quality of its products. The company excels in the sports equipment sector and has established a reputation in the manufacturing of baseball and golf equipment. This specialization provides a certain level of protection against competitors focusing more on the mass market.

However, compared to larger competitors like Nike and Adidas, which have extensive marketing budgets and a global brand presence, Mizuno's moat is less pronounced. These companies benefit from higher brand awareness and a broader product portfolio, giving them a significant advantage.

Overall, Mizuno has a solid but not outstanding moat compared to industry leaders. The competitive advantage could be further enhanced through targeted innovations and increased international expansion.

**Revenue Growth:** 7.8% (2025)
**Profit Growth:** 9.1% (2025)
**Market Share in the Sports Equipment Market:** 4.2% (2025)

In 2025, Mizuno Corporation achieved solid revenue growth of 7.8%, attributed to successful expansion into new markets and increased demand for their products. The 9.1% profit growth indicates that the company has not only been able to increase its revenue but has also become more efficient.

With a 4.2% market share in the global sports equipment market, Mizuno's position as a significant player in the industry is highlighted. Continuous investment in research and development, as well as the introduction of innovative products, strengthen the company's competitiveness.

Overall, the financial performance and strategic direction suggest that Mizuno Corporation could be a promising investment, especially for investors interested in long-term growth.

**Dividend Yield:** 2.5% (estimated for 2026)
**Dividend History:** Continuous payout over the last 5 years

Mizuno Corporation has regularly distributed dividends in recent years, indicating a reliable dividend policy. The estimated dividend yield for 2026 is around 2.5%, based on the latest available data and dividend history.

The company has a solid financial foundation and stable earnings, supporting the reliability of dividend payments. Analysts expect Mizuno to continue distributing dividends in the coming years, provided there are no significant economic or company-specific challenges.