ASICS stock | Expectations for 2026, valuation & analysis

ASICS

TSE:7936

¥ 4.306,00

¥-57,00 (-1,31%)

4.306,00 ¥

¥-57,00 (-1,31%)

End-of-day quote: 03/27/2026

ASICS Stock Value

The current analyst rating for ASICS is Outperform.

Outperform

ASICS Company Info

EPS Growth 5Y

52,57%

Market Cap

¥3.051,40 B

Long-Term Debt

¥10,00 B

Quarterly earnings

05/09/2026 (E)

Dividend

¥37,46

Dividend Yield

0,87%

Founded

1943

Industry

Consumer Discretionary

Country

Japan

Website

ASICS

ISIN Number

JP3118000003

Website

http://corp.asics.com/jp

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

¥5.300,00

23.08%

Last Update: 03/29/2026

Analysts: 14

Highest Price Target ¥6.000,00

Average Price Target ¥5.300,00

Lowest Price Target ¥4.000,00

In the last five quarters, ASICS’s Price Target has risen from ¥11,31 to ¥19,81 - a 75,15% increase. Twelve analysts predict that ASICS’s share price will increase in the coming year, reaching ¥5.300,00. This would represent an increase of 23,08%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does ASICS do?

ASICS Corporation, along with its consolidated subsidiaries, operates primarily in the sporting goods sector, specializing in the manufacture and sale of high-performance athletic footwear, apparel, and accessories. Business Segments The Company's reportable segments consist of distinct operational units for which financial information is available and regularly assessed by the Executive Meeting. Key segments include. Japan: ASICS Japan Corporation focuses on the domestic market, emphasizing...

Business Segments

The Company's reportable segments consist of distinct operational units for which financial information is available and regularly assessed by the Executive Meeting. Key segments include.

Japan: ASICS Japan Corporation focuses on the domestic market, emphasizing traditional retail and e-commerce while promoting local sporting events to enhance community engagement.

North America: ASICS America Corporation oversees operations in North America, prioritizing brand marketing and product distribution to meet consumer preferences in this competitive region.

Europe, Middle East and Africa: ASICS Europe B.V. manages tailored sales and marketing strategies for this diverse area, addressing various cultural and athletic preferences.

Greater China: ASICS China Trading Co., Ltd. targets the growing demand for athletic gear and footwear in the rapidly expanding Chinese market.

Oceania: ASICS Oceania PTY. Ltd. promotes the brand across Australia and New Zealand.

Southeast and South Asia: ASICS Asia PTE., Ltd. supports the company’s expansion strategy in these emerging markets.

Financial results and operational efficiencies are periodically reviewed across all segments, with consistent accounting policies ensuring transparency and reliability in financial reporting.

Business Strategy

The company is focused on enhancing its brand presence and market share in the global sporting goods industry through several strategic priorities:

Innovation in Product Development: The company aims to create advanced athletic footwear and apparel that meet athletes' evolving demands, enhancing performance, comfort, and durability.

Market Share Expansion: The company seeks to increase its presence in existing markets and explore opportunities in emerging markets by leveraging new distribution channels and maximizing e-commerce potential.

Sustainability Goals: The company adopts eco-friendly production methods and materials to appeal to environmentally conscious consumers.

Building Strategic Partnerships: Collaborations with sports organizations and retail partners help promote brand events, sponsorships, and community engagement activities, strengthening customer relationships.

Enhancing Customer Experience through Digital Engagement: The company emphasizes digital marketing and customer engagement strategies to drive brand loyalty, utilizing personalized communications and interactive platforms.

By pursuing these strategies, the company aims for growth and profitability while positively contributing to communities and global sporting culture.

Products and Services

The company offers a comprehensive range of sporting goods catering to various athletic disciplines, with core product categories including:

Footwear: Renowned for high-performance running shoes featuring proprietary technologies like GEL cushioning and FlyteFoam, enhancing stability and comfort for runners. The lineup includes models for running, training, and casual wear.

Apparel: The company produces technical sportswear optimized for different weather conditions and athletic needs, including moisture-wicking clothing, outerwear, and accessories that enhance the athletic experience.

Accessories: The company provides a variety of athletic accessories, such as socks, bags, and performance-enhancing gear that support athletes' performance and training routines.

Sports Facility Management: The company also offers expertise in managing sports complexes and multi-sport facilities, promoting community sports engagement and an active lifestyle.

With this robust blend of products and services, the company is well-positioned to meet the needs of diverse athletes, securing its status as a leader in the sporting goods industry.

Geographical Markets Served

The company operates in several key geographical markets, including Japan, North America, Europe, Greater China, and regions of Southeast Asia and Oceania. This broad market coverage allows the company to leverage different regional preferences and sporting trends to optimize its product offerings effectively.

Seasonality

The company operates within an industry that often experiences fluctuations in demand associated with the seasons. Typically, there is a higher demand for athletic apparel and footwear during spring and summer months, coinciding with outdoor activities and sports events. Conversely, demand tends to dip during the winter months, particularly in regions with harsh weather conditions that affect outdoor sports participation.

Customers

The company caters to a diverse customer base, consisting of both individual consumers and organizations. The company serves millions of customers worldwide, including amateur athletes and professionals who rely on its products to enhance performance in various sports disciplines. ASICS has established relationships with sporting institutions and event organizers, thereby fostering community engagement through sponsored events and initiatives.

Sales and Marketing

The company employs a multifaceted sales and marketing strategy that encompasses various distribution channels. The company’s products are available through multiple avenues, including.

Direct Sales: The company operates branded retail stores and e-commerce platforms, enabling direct engagement with consumers.

Wholesale Partnerships: The company Collaborations with retailers worldwide ensure that ASICS products are widely available in both specialized sports stores and general retail outlets.

Digital Marketing: The company engages consumers through digital marketing initiatives, leveraging social media and online advertising to build brand awareness and promote new product launches.

History

ASICS Corporation was incorporated in 1943.

ASICS Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - **Running shoes and apparel:** approx. 60% - **Sportswear (non-running):** approx. 25% - **Other sports goods and accessories:** approx. 15% **TOP 3 markets:** - **Japan:** approx. 30% - **North America:** approx. 25% - **Europe:** approx. 20% ASICS Corporat...

At which locations are the company’s products manufactured?

**ASICS Production Sites:** - **China** - **Vietnam** - **Indonesia** - **Cambodia** ASICS Corporation, a leading manufacturer of sports shoes and apparel, produces the majority of its products in Asia. The main production countries are China, Vietnam, Indonesia, and Cambodia. These sites offer co...

What strategy does ASICS pursue for future growth?

**Revenue Growth:** 8.5% (estimated 2024) **Profit Growth:** 10.2% (estimated 2024) ASICS Corporation is pursuing a multi-pronged growth strategy to further strengthen its market position. A key element of this strategy is the increased focus on innovation and technology. ASICS is investing signi...

Which raw materials are imported and from which countries?

**Main raw materials:** Rubber, textiles, synthetic materials **Main importing countries:** Vietnam, Indonesia, China ASICS Corporation, a leading manufacturer of sports shoes and apparel, imports a variety of raw materials necessary for the production of their products. The main raw materials inc...

How strong is the company’s competitive advantage?

**Market share in the sports shoe segment:** 6% (2024, estimate) **R&D expenses:** 5.2% of revenue (2024) **Brand awareness:** High awareness in Asia and Europe ASICS Corporation has a moderate competitive advantage in the global sports shoe market. The company benefits from strong brand awaren...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 45% (2025, estimated) **Insider Buys/Sells:** No significant transactions reported (2025, estimated) The institutional investor share in ASICS Corporation is estimated to be around 45%. This indicates a strong interest from institutional investors in...

What percentage market share does ASICS have?

**Market share of ASICS Corporation:** 6% (2025, estimated) **Main competitors and their market share:** 1. **Nike, Inc.:** 27% 2. **Adidas AG:** 20% 3. **Puma SE:** 8% 4. **Under Armour, Inc.:** 7% 5. **ASICS Corporation:** 6% 6. **New Balance:** 5% 7. **Skechers USA, Inc.:** 4% 8. **Fila Holdings...

Is ASICS stock currently a good investment?

**Revenue Growth:** 8.5% (2024) **Profit Growth:** 10.2% (2024) **Market Share in the Sports Shoe Segment:** 12% (2024) ASICS Corporation achieved solid revenue growth of 8.5% in 2024, attributed to increased demand for their sports shoes and apparel. The company also recorded a profit growth o...

Does ASICS pay a dividend – and how reliable is the payout?

**Dividend Yield:** 2.1% (2025, estimated) **Dividend History:** Continuous payout over the last 5 years ASICS Corporation has regularly distributed dividends to its shareholders in recent years. The dividend yield for the year 2025 is estimated to be around 2.1%. The reliability of the payout ca...

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ASICS Stock Value

ASICS Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does ASICS do?

ASICS Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

ASICS Stock Value

ASICS Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does ASICS do?

ASICS Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.