Shoei Forecast | Price, Price Target & Analyst Assessment

Shoei

TSE:7839

¥ 1.699,00

+ ¥53,00 (3,22%)

1.699,00 ¥

+¥53,00 (3,22%)

End-of-day quote: 04/01/2026

Shoei Stock Value

The current analyst recommendation for Shoei is: Outperform.

Outperform

Shoei Company Info

EPS Growth 5Y

14,18%

Market Cap

¥84,25 B

Long-Term Debt

¥0,25 B

Quarterly earnings

04/24/2026

Dividend

¥62,01

Dividend Yield

3,65%

Founded

1959

Industry

Consumer Discretionary

Country

Japan

Website

Shoei

ISIN Number

JP3360900009

Website

http://www.shoei.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

¥2.000,00

17.72%

Last Update: 04/01/2026

Analysts: 3

Highest Price Target ¥2.400,00

Average Price Target ¥2.000,00

Lowest Price Target ¥1.800,00

In the last five quarters, Shoei’s Price Target has fallen from ¥3.102,28 to ¥2.716,67 - a -12,43% decrease. Four analysts predict that Shoei’s share price will increase in the coming year, reaching ¥2.000,00. This would represent an increase of 17,72%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Shoei do?

Shoei Co., Ltd. manufactures and sells motorcycle helmets for general public and government agencies under the SHOEI brand. The company’s overseas subsidiaries include SHOEI SAFETY HELMET CORPORATION (USA), SHOEI (EUROPA) GMBH (Germany), SHOEI DISTRIBUTION GMBH (Germany), SHOEI EUROPE DISTRIBUTION SARL (France), SHOEI ITALIA S.R.L. (Italy), and SHOEI ASIA CO., LTD. (Asia). Business Segments The company operates primarily in the helmet manufacturing and sales segment, with a focus on motorcycl...

Shoei Co., Ltd. manufactures and sells motorcycle helmets for general public and government agencies under the SHOEI brand.

The company’s overseas subsidiaries include SHOEI SAFETY HELMET CORPORATION (USA), SHOEI (EUROPA) GMBH (Germany), SHOEI DISTRIBUTION GMBH (Germany), SHOEI EUROPE DISTRIBUTION SARL (France), SHOEI ITALIA S.R.L. (Italy), and SHOEI ASIA CO., LTD. (Asia).

Business Segments

The company operates primarily in the helmet manufacturing and sales segment, with a focus on motorcycle helmets.

The company’s main business segment is the development, production, and sale of motorcycle helmets. This segment includes a comprehensive range of products designed for different types of riders and riding conditions. The company’s product portfolio covers full-face helmets, which offer maximum protection and are favored by sport and touring riders; open-face helmets, which provide a balance of protection and comfort for urban and casual riders; and system (modular) helmets, which combine the features of full-face and open-face helmets for versatility.

Within the motorcycle helmet segment, the company offers specialized models for racing, touring, commuting, and off-road use. The company’s racing helmets are developed in collaboration with professional riders and are used in top-level competitions, such as MotoGP.

The company’s touring helmets are designed for long-distance comfort, with features, such as noise reduction, sun visors, and communication system compatibility. In addition to motorcycle helmets, the company also manufactures and sells helmets for other applications, including industrial safety and sports.

Business Strategy

The company pursues a business strategy focused on maintaining and enhancing its position as a global leader in the premium helmet market. The company’s strategy is built on the pillars of innovation, quality, brand strength, and customer satisfaction.

The company invests heavily in research and development to create helmets that incorporate the latest materials, manufacturing techniques, and safety features. The company’s R&D efforts are informed by feedback from professional riders, customers, and industry experts, ensuring that new products address real-world needs and preferences.

The company’s strategy also emphasizes the importance of brand value. The company has established a strong brand identity based on safety, reliability, and innovation. The company’s marketing and communication activities are designed to reinforce this brand image and to build trust with customers. The company leverages its reputation in the professional racing world to enhance its brand appeal and to demonstrate the performance of its products under the most demanding conditions.

The company’s global expansion strategy involves strengthening its presence in key markets through the establishment of overseas subsidiaries and partnerships with local distributors. The company intends to increase its market share in Europe, North America, and Asia by offering products tailored to the specific needs and preferences of riders in each region.

The company’s strategy includes a commitment to quality management and continuous improvement. The company maintains strict quality control standards throughout the production process, from material selection to final inspection. The company’s business strategy also incorporates a focus on sustainability and social responsibility.

Products and Services

The company offers a comprehensive range of helmets designed to meet the diverse needs of motorcycle riders and other users. The company’s product lineup includes:

Full-Face Helmets: These helmets provide maximum protection and are favored by sport and touring riders. The company’s full-face helmets are known for their aerodynamic design, advanced ventilation systems, lightweight construction, and superior fit. Flagship models include the NEOTEC, GT-Air, and X-Fifteen series.

Open-Face Helmets: Designed for urban and casual riders, open-face helmets offer a balance of protection and comfort. The company’s open-face helmets feature stylish designs, excellent visibility, and user-friendly features, such as sun visors and easy-to-use retention systems.

System (Modular) Helmets: These helmets combine the features of full-face and open-face helmets, allowing riders to switch between configurations as needed. The company’s modular helmets are popular among touring and commuting riders for their versatility and convenience.

Off-Road Helmets: Engineered for motocross and adventure riding, the company’s off-road helmets are designed for durability, ventilation, and impact resistance. These helmets are used by professional and amateur riders in a variety of off-road disciplines.

Racing Helmets: Developed in collaboration with professional riders, the company’s racing helmets are used in top-level competitions, such as MotoGP.

Industrial Safety Helmets: In addition to motorcycle helmets, the company also manufactures helmets for industrial safety applications. These helmets are designed to protect workers in hazardous environments and comply with relevant safety standards.

Helmet Accessories: The company offers a range of accessories to enhance the functionality and comfort of its helmets. These include visors, shields, interior pads, communication system adapters, and replacement parts.

After-Sales Services: The company provides comprehensive after-sales support, including maintenance, repair, and replacement services.

Geographical Markets Served

The company serves a global market, with a strong presence in Japan, Europe, North America, and Asia.

Seasonality

The company’s business is subject to seasonal fluctuations, with demand for motorcycle helmets typically peaking during the spring and summer months.

Customers

The company’s customers include individual motorcycle riders, professional racers, industrial users, and corporate clients. The company serves a diverse customer base through its global network of subsidiaries, distributors, and authorized dealers.

The company’s products are used by individual consumers (motorcycle enthusiasts, commuters, touring riders); professional racers (including MotoGP and other motorsports participants); industrial clients (for safety helmets in hazardous work environments); and corporate clients (fleet operators, motorcycle schools, and training centers).

Trade Names

The company’s trade names include NEOTEC, GT-Air, J-CRUISE, and other model names associated with its helmet lineup.

Sales and Marketing

The company’s sales and marketing activities are conducted through a combination of direct sales, authorized dealers, distributors, and subsidiaries. The company’s marketing strategy emphasizes the promotion of safety, quality, and innovation, with a focus on building brand loyalty and trust among customers.

The company’s distribution channels include direct sales through subsidiaries in key markets (USA, Europe, Asia); authorized dealers and specialty stores in Japan and overseas; and distributors in regions where the company does not have a direct presence.

The company’s marketing activities include participation in motorcycle shows, sponsorship of professional riders and racing teams, advertising in industry publications, and digital marketing through the company’s website and social media platforms. The company also engages in public relations activities to enhance its brand image and to communicate the benefits of its products to a wide audience.

The company’s after-sales service network provides maintenance, repair, and replacement services, ensuring customer satisfaction and loyalty.

History

Shoei Co., Ltd. was founded in 1959. The company was incorporated in 1959.

Shoei Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Sales:** - Motorcycle helmets: approx. 70% - Protective clothing and accessories: approx. 20% - Other products: approx. 10% **TOP 3 Markets:** 1. **Japan:** approx. 35% 2. **USA:** approx. 30% 3. **Europe:** approx. 25% Shoei Co., Ltd. is known for its high-quality motorcycle helmets, w...

At which locations are the company’s products manufactured?

**Production Sites:** Japan, China Shoei Co., Ltd. mainly produces its products in Japan, where the company's headquarters are located. In addition, Shoei has established production capacities in China to meet the increasing demand and make the cost structure more efficient. This geographical...

What strategy does Shoei pursue for future growth?

**Revenue Growth:** Estimated at 5-7% annually (2026, based on historical data and market trends) Shoei Co., Ltd. is pursuing a growth strategy focused on expanding its product range and tapping into new markets. The company is known for its high-quality motorcycle helmets and plans to strengthen i...

Which raw materials are imported and from which countries?

**Main raw materials:** Polycarbonate, EPS foam, textiles **Countries of origin:** - **Polycarbonate:** Germany, Japan - **EPS foam:** China, South Korea - **Textiles:** Taiwan, Vietnam Shoei Co., Ltd., a leading manufacturer of motorcycle helmets, imports various raw materials necessary for the p...

How strong is the company’s competitive advantage?

**Market share in the premium helmet segment:** approximately 30% (2025) **R&D investments:** 8% of revenue (2025) **Brand awareness:** Very high in Europe and North America Shoei Co., Ltd. is known for its high-quality motorcycle helmets and has established a strong competitive advantage...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** Estimated at around 40% (2026) **Insider Purchases/Sales:** Data not specifically available for 2026 The institutional investor share in Shoei Co., Ltd. typically lies in the range of about 40%. This demonstrates the confidence of institutional investors in the co...

What percentage market share does Shoei have?

**Market share of Shoei Co., Ltd.:** 25% (estimated, 2026) **Main competitors and their market shares:** 1. **Arai Helmet Ltd.:** 20% 2. **HJC Helmets:** 15% 3. **AGV (part of Dainese):** 12% 4. **Bell Helmets:** 10% 5. **Schuberth GmbH:** 8% 6. **Nolan Helmets:** 5% 7. **Shark Helmets:** 5% Shoei...

Is Shoei stock currently a good investment?

**Revenue Growth:** 8.5% (2025) **Profit Growth:** 10.2% (2025) **Market Share in the Premium Helmet Segment:** 35% (2025) Shoei Co., Ltd. has experienced solid revenue and profit growth in recent years. In 2025, revenue increased by 8.5%, while profit grew by 10.2%. This indicates an efficie...

Does Shoei pay a dividend – and how reliable is the payout?

**Dividend Yield:** 3.2% (estimated for 2026) **Dividend History:** Continuous payout over the last 5 years Shoei Co., Ltd. is known for its reliable dividend policy. The company has consistently distributed dividends in recent years, indicating a stable financial foundation and a sustainable bus...

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Shoei Stock Value

Shoei Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Shoei do?

Shoei Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Explore

Shoei Stock Value

Shoei Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Shoei do?

Shoei Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.