Mitsuba Corporation manufactures and sells automotive, motorcycle, and micro mobility products.
Business Segments
The company operates primarily in two business segments: Transportation Equipment-Related Business and Information Service Business.
Transportation Equipment-Related Business
This segment involves the development, production, and sale of automotive components such as wiper systems, starter motors, and fan motors.
Information Service Business
This segment focuses on software dev...
Mitsuba Corporation manufactures and sells automotive, motorcycle, and micro mobility products.
Business Segments
The company operates primarily in two business segments: Transportation Equipment-Related Business and Information Service Business.
Transportation Equipment-Related Business
This segment involves the development, production, and sale of automotive components such as wiper systems, starter motors, and fan motors.
Information Service Business
This segment focuses on software development and system sales for various sectors, including police, municipalities, gas companies, and manufacturing industries. Additionally, the company engages in other businesses, primarily involving the sale of accessories.
Business Strategy
The company’s business strategy is centered around responding to the evolution of mobility, strengthening its management foundation, and ensuring financial soundness. The company recognizes the increasing demand for electrification and the emergence of new players in the market as opportunities for new business ventures.
Products and Services
The company offers various products and services primarily in the transportation equipment-related business and information service business. In the transportation equipment-related business, the company develops, produces, and sells automotive components such as wiper systems, starter motors, and fan motors. These products are integral to the automotive industry, contributing to the company's growth and profitability. In the information service business, the company provides software development and system sales services to various sectors, including police, municipalities, gas companies, and manufacturing industries.
Geographical Markets
The company serves a global market, with a significant presence in regions such as the United States, Europe, China, and Japan.
Sales and Marketing
The company employs various sales and marketing strategies to promote its products and services. The company focuses on building strong relationships with its customers and stakeholders to enhance its market presence.
History
The company was founded in 1946. It was incorporated in 1946. The company was formerly known as Mitsuba Electric Mfg. Co., Ltd. and changed its name to Mitsuba Corporation in October 1996.