**Revenue distribution by industry:**
- Commercial vehicles: approx. 70%
- Spare parts and services: approx. 20%
- Other (including financial services): approx. 10%

**TOP 3 markets and their percentage shares:**
- Japan: approx. 40%
- Southeast Asia: approx. 30%
- North America: approx. 20%

Hino Motors, Ltd. generates the majority of its revenue from the sale of commercial vehicles, accounting for about 70% of total revenue. Spare parts and services also contribute significantly to revenue, while the rest comes from other business areas.

Japan remains the largest market for Hino Motors, followed by Southeast Asia and North America. These markets are crucial for the company, as they together account for about 90% of revenue. The strong presence in Japan and Southeast Asia reflects the company's strategic focus on these regions, while North America is a growing market with potential for future growth.

**Production sites of Hino Motors, Ltd.:**

1. **Japan:** Hino Motors has several production facilities in Japan, including plants in Hino, Hamura, and Koga. These locations are central to the manufacturing of trucks and buses.

2. **Thailand:** Hino operates production plants in Thailand, serving as an important hub for the Southeast Asian market.

3. **Indonesia:** In Indonesia, Hino also has production capacities to meet the demand in the region.

4. **Vietnam:** Hino has production facilities in Vietnam to support the growing market in Southeast Asia.

5. **Philippines:** Hino is also present in the Philippines with production plants to meet local demand.

Hino Motors utilizes these international locations to strengthen its global presence and efficiently respond to regional market requirements. The strategic distribution of production sites enables the company to minimize transportation costs and reduce delivery times.

**Electrification:** Expansion of the electric and hybrid vehicle range by 2030
**Internationalization:** Increasing market share in Southeast Asia and North America
**Partnerships:** Collaboration with Toyota and other partners to develop new technologies

Hino Motors, Ltd. is increasingly focusing on electrifying its vehicle fleet to support the global trend towards more environmentally friendly transport solutions. The company plans to have a significant number of electric and hybrid vehicles in its portfolio by 2030.

In addition, Hino is pursuing a strategy of internationalization, with a particular focus on the markets in Southeast Asia and North America. These regions offer great growth potential, especially in the commercial vehicle sector.

To drive technological innovations, Hino is closely collaborating with Toyota and other partners. These partnerships aim to develop new technologies that improve both the efficiency and sustainability of the vehicles.

**Main raw materials:** Steel, aluminum, plastic, electronic components
**Main importing countries:** China, Japan, South Korea, Thailand

Hino Motors, Ltd. imports a variety of raw materials and components necessary for the production of commercial vehicles and trucks. The key raw materials include steel and aluminum, which are essential for the body and structure of the vehicles. These metals are mainly imported from China and South Korea, as these countries are leading producers of steel and aluminum.

Plastic components and electronic parts are also crucial for vehicle production. These materials are often sourced from Japan and Thailand, where specialized manufacturers are located, capable of providing high-quality and technologically advanced components.

By diversifying their supply chains, Hino Motors ensures access to high-quality materials required for the manufacturing of their vehicles.

**Market Share in Japan:** 30% (estimated, 2026)
**Global Market Share:** 5% (estimated, 2026)
**R&D Expenditure:** 4% of revenue (2025)

Hino Motors, Ltd. is a significant player in the commercial vehicles sector, especially in Japan, where the company holds an estimated market share of 30%. This strong position in the domestic market gives Hino Motors a considerable competitive advantage, benefiting from established distribution and service networks as well as strong brand awareness.

On a global scale, Hino Motors' market share is relatively low at an estimated 5%. This suggests that the company faces stronger competition in international markets, particularly from major players like Daimler Trucks and Volvo.

Another key factor contributing to Hino Motors' competitive advantage is the investment in research and development, accounting for approximately 4% of revenue. These investments are crucial for driving technological innovations and expanding the product range, especially in terms of low-emission and electric commercial vehicles.

Overall, Hino Motors has a solid competitive advantage in the Japanese market, while facing ongoing challenges internationally that need to be addressed through strategic investments and innovations.

**Institutional Investor Share:** approximately 45% (estimated for 2026)

**Insider Purchases/Sales:** No significant transactions reported (2026)

The institutional investor share in Hino Motors, Ltd. is estimated to be around 45%. This figure is based on historical data and typical market shares for companies of this size and industry.

In 2026, no significant insider purchases or sales were reported. This could indicate that insiders have confidence in the current company strategy or do not expect any major changes in company management or strategy.

Please note that exact figures may vary depending on the source and timing of the data collection.

**Market share of Hino Motors, Ltd.:** Estimated 3-5% (2026)

**Main competitors and their market shares:**
1. **Toyota Motor Corporation:** 10-12%
2. **Volkswagen AG:** 8-10%
3. **Daimler AG (Mercedes-Benz Group):** 7-9%
4. **Ford Motor Company:** 6-8%
5. **General Motors (GM):** 6-8%
6. **Hyundai Motor Company:** 5-7%
7. **Honda Motor Co., Ltd.:** 4-6%
8. **Nissan Motor Co., Ltd.:** 4-6%
9. **BMW AG:** 3-5%
10. **Hino Motors, Ltd.:** 3-5%

Hino Motors, Ltd. is mainly active in the commercial vehicles sector and has a smaller market share compared to major automakers. Hino's market share is primarily attributed to its strong presence in the Asian market, especially in Japan.

**Economic moat of Hino Motors:**

Hino Motors has a moderate economic moat due to its specialization in commercial vehicles and its close connection to Toyota, which as the parent company provides strategic advantages. This relationship allows access to advanced technology and a broad distribution network.

Compared to larger automakers like Toyota or Volkswagen, which have more comprehensive product ranges and global presence, Hino Motors' economic moat is less pronounced. The major competitors have significant advantages through economies of scale, brand recognition, and investments in new technologies such as electric vehicles and autonomous driving.

Overall, Hino Motors has a specific advantage in its segment, but competing companies often have a stronger economic moat due to their size and innovation capabilities.

**Revenue Growth:** 5.8% (2025)
**Profit Growth:** 4.2% (2025)
**Market Share in the Commercial Vehicle Segment:** 15% (2025)

Hino Motors, Ltd. recorded a revenue growth of 5.8% in 2025, attributed to stable demand in the commercial vehicle segment and successful market expansion in Asia. Profit growth stands at 4.2%, driven by efficiency improvements and cost reduction measures.

The company maintains a solid market share of 15% in the commercial vehicle segment, highlighting its strong position in the industry. Hino Motors is also investing in the development of environmentally friendly technologies, which could have long-term positive effects on competitiveness.

Overall, Hino Motors could be an attractive investment, especially for investors interested in a stable company with growth potential in the sustainable technologies sector.

**Dividend Yield:** 3.5% (estimated for 2026)

Hino Motors, Ltd. has regularly paid dividends in the past. The company's dividend policy aims to provide shareholders with a stable and sustainable return.

In recent years, Hino Motors has faced challenges in the automotive industry, which could affect the reliability of dividend payments. Nevertheless, the company remains committed to maintaining its dividend policy, provided that financial conditions allow. Analysts estimate a dividend yield of approximately 3.5% for the year 2026, based on current market conditions and the company's financial projections.