Nissan Motor stock analysis 2026 | Price, valuation & outlook

Nissan Motor

TSE:7201

¥ 348,70

¥-3,30 (-0,94%)

348,70 ¥

¥-3,30 (-0,94%)

End-of-day quote: 03/27/2026

Nissan Motor Stock Value

Analysts currently rate TSE:7201 as Hold.

Hold

Nissan Motor Company Info

EPS Growth 5Y

-1,75%

Market Cap

¥1.230,50 B

Long-Term Debt

¥4.369,89 B

Annual earnings

05/09/2026 (E)

Dividend

¥0,00

Dividend Yield

0,00%

Founded

1933

Industry

Consumer Discretionary

Country

Japan

Website

Nissan Motor

ISIN Number

JP3672400003

Website

http://www.nissan-global.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

¥400,00

14.71%

Last Update: 03/26/2026

Analysts: 17

Highest Price Target ¥650,00

Average Price Target ¥400,00

Lowest Price Target ¥300,00

In the last five quarters, Nissan Motor’s Price Target has fallen from ¥502,48 to ¥411,33 - a -18,14% decrease. Fourteen analysts predict that Nissan Motor’s share price will increase in the coming year, reaching ¥400,00. This would represent an increase of 14,71%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Nissan Motor do?

Nissan Motor Co., Ltd. primarily engages in the manufacturing and sales of automobiles and automobile parts. Business Segments The company operates through several key business segments. Automobile Manufacturing This segment is automobile manufacturing, which encapsulates the design, production, and marketing of a wide array of passenger and commercial vehicles. This segment employs manufacturing techniques and embraces innovation to create vehicles. Sales Financing This segment plays a vi...

Nissan Motor Co., Ltd. primarily engages in the manufacturing and sales of automobiles and automobile parts.

Business Segments

The company operates through several key business segments.

Automobile Manufacturing

This segment is automobile manufacturing, which encapsulates the design, production, and marketing of a wide array of passenger and commercial vehicles. This segment employs manufacturing techniques and embraces innovation to create vehicles.

Sales Financing

This segment plays a vital role in enhancing customer accessibility to Nissan vehicles through structured financing solutions. By offering competitive financing rates and tailored plans that accommodate various consumer profiles, the sales financing segment designs programs aimed at boosting vehicle sales and increasing customer retention. This dual focus not only drives vehicle production but also facilitates a healthy circulation of finances within the company, further enabling strategic investments in other sectors.

Business Strategy

The company has constructed a robust business strategy centered on innovation, sustainability, and customer-centric practices. This strategy emphasizes leveraging technology and research to remain at the forefront of the automotive industry. The company engages in research and development of electric vehicles and hybrid systems, keenly aware of the global movement toward eco-conscious transportation solutions.

A significant aspect of the company’s strategy includes agile adaptation to market trends, which encompasses swift responses to shifts in consumer preferences and emerging technologies. By continually analyzing market data and consumer feedback, the company seeks to refine its product lines and tailor its offerings to align with present and future trends.

The company relies heavily on collaboration with technology partners and external stakeholders to enhance its product development initiatives. This collaborative approach fosters an environment where ideas can flourish, leading to enhanced innovation cycles and faster time-to-market for new products. By building synergies with technology firms, the company can streamline and incorporate technology into its manufacturing processes.

Products and Services

The company focuses on an array of products, the centerpiece being its automotive offerings. The company designs and manufactures various models of passenger cars, SUVs, trucks, and commercial vehicles that are engineered for performance, safety, and efficiency.

The product lineup includes electric vehicles that reflect the company’s dedication to sustainability while offering modern technology such as advanced driver-assistance systems, connectivity features, and improved fuel efficiency.

The company also diversifies its services to customers by providing comprehensive after-sales support, which includes warranties, maintenance programs, and parts distribution. By establishing a robust aftermarket service model, the company ensures customer satisfaction beyond the initial purchase. Furthermore, financing options tailored to different customer needs facilitate easier access to vehicle ownership, placing the company in a favorable position within the competitive market landscape.

Geographical Markets Served

The company actively serves multiple geographical markets, which include core regions such as Japan, North America, Europe, and Asia.

In North America, the company capitalizes on established ties and market knowledge to drive sales and bolster brand loyalty. The European market, characterized by stiff competition, presents a platform for the company to showcase innovation, particularly in electric and hybrid vehicles. The Asia-Pacific region is equally vital; rapid urbanization and increasing vehicle ownership rates present significant growth opportunities for the company.

Seasonality

The company experiences a degree of seasonality within its operations, evident through fluctuations in vehicle demand that often correlate with changes in consumer spending habits throughout the fiscal year. The company employs marketing tactics and promotional events during off-peak seasons to stimulate demand and maintain steady sales volumes throughout the year.

Flexibility in production scheduling and a keen understanding of market cycles enable the company to navigate seasonal fluctuations effectively, emphasizing strategic inventory management and promotional initiatives tailored to seasonal demand.

Customers

The company maintains a customer base that spans several categories, including individual consumers, automotive dealerships, and commercial vehicle buyers. The target demographic encompasses a range of age groups and socioeconomic backgrounds, enabling the company to cater to various needs, from first-time buyers to returning customers seeking reliability and value.

Sales and Marketing

The company employs a multifaceted approach to sales and marketing that effectively integrates traditional methods with digital marketing strategies. Additionally, the distribution channel is anchored in a network of authorized dealerships, which form the backbone of the company's sales operations.

History

Nissan Motor Co., Ltd. was founded in 1933. The company was incorporated in 1933.

Nissan Motor Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Automotive sales: approx. 80% - Financial services: approx. 15% - Other (e.g. spare parts, services): approx. 5% **TOP 3 markets and their percentage shares:** - USA: approx. 30% - China: approx. 25% - Japan: approx. 20% Nissan Motor Co., Ltd. generates the...

At which locations are the company’s products manufactured?

**Production sites of Nissan Motor Co., Ltd.:** 1. **Japan:** Nissan has several production facilities in Japan, including plants in Tochigi, Kanagawa, and Kyushu. 2. **USA:** In the USA, Nissan operates plants in Tennessee and Mississippi. 3. **Mexico:** Nissan has significant production capacitie...

What strategy does Nissan Motor pursue for future growth?

**Electrification Goal:** 50% of global sales by 2030 **Investments in Electrification:** 2 trillion yen by 2026 **Focus on Core Markets:** USA, China, Japan Nissan Motor Co., Ltd. is pursuing a strategy that heavily emphasizes electrification and technological innovation. The company aims to achie...

Which raw materials are imported and from which countries?

**Steel:** Mainly from Japan, China, and South Korea. **Aluminum:** Imported from Australia, Canada, and the United Arab Emirates. **Copper:** Sourced from Chile, Peru, and the USA. **Lithium:** Main suppliers are Australia and Chile. **Rubber:** Imported from Thailand and Indonesia. Nissan...

How strong is the company’s competitive advantage?

**Global market share:** 5.8% (2024) **R&D expenses:** $4.5 billion USD (2024) **Vehicle fleet electrification rate:** 30% (2024) Nissan Motor Co., Ltd. has a moderate competitive advantage in the automotive industry. The global market share of 5.8% indicates that Nissan has a significant...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** Approximately 45% (estimated for 2025 based on historical data) **Insider Buys/Sells:** No significant transactions in the past year (estimated) The institutional investor share at Nissan Motor Co., Ltd. traditionally stands at around 40-50%. These investors inclu...

What percentage market share does Nissan Motor have?

**Market share of Nissan Motor Co., Ltd.:** 5.2% (2025, estimated) **Top competitors and their market shares:** 1. Toyota Motor Corporation: 12.5% 2. Volkswagen AG: 10.3% 3. General Motors: 8.7% 4. Ford Motor Company: 6.4% 5. Honda Motor Co., Ltd.: 5.9% 6. Nissan Motor Co., Ltd.: 5.2% 7. Hyundai Mo...

Is Nissan Motor stock currently a good investment?

**Revenue Growth:** 5.2% (2024) **Profit Growth:** 8.1% (2024) **R&D Investments:** $4.5 billion USD (2024) Nissan Motor Co., Ltd. recorded a revenue growth of 5.2% in 2024, attributed to a recovery in automotive demand and successful introduction of new models. The profit growth of 8.1% during...

Does Nissan Motor pay a dividend – and how reliable is the payout?

**Dividend Yield:** 3.5% (estimated for 2025) **Dividend History:** Regular payouts in recent years Nissan Motor Co., Ltd. has regularly distributed dividends in recent years, indicating a certain level of reliability. The dividend yield is estimated to be around 3.5% for 2025, based on the lates...

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Nissan Motor Stock Value

Nissan Motor Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Nissan Motor do?

Nissan Motor Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Nissan Motor Stock Value

Nissan Motor Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Nissan Motor do?

Nissan Motor Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.