**Cosmetics Industry:** 70%
**Hair Care Products:** 20%
**Perfumery:** 10%

**TOP 3 Markets:**
1. **Japan:** 50%
2. **Indonesia:** 30%
3. **Thailand:** 10%

Mandom Corporation generates the majority of its revenue from the cosmetics industry, followed by hair care products and perfumery. The Japanese market is the largest single market for Mandom, followed by Indonesia and Thailand. These markets are crucial for the company as they are the main sources of revenue growth and market share.

**Production Sites:**
- Japan
- Indonesia
- China

Mandom Corporation is a Japanese company known primarily for its cosmetics and skincare products. The main production facilities are located in Japan, where the company originated. In addition, Mandom has significant production capacities in Indonesia, reflecting the strong market presence and demand in Southeast Asia. The company also operates production plants in China to efficiently serve the Asian market. This geographical diversification enables Mandom to effectively supply both local and international markets.

**Revenue Growth:** Estimated 5-7% annually (2026)
**Focus on Asia-Pacific Market:** Expansion and Product Diversification

Mandom Corporation is pursuing a strategy that is heavily focused on expanding into the Asia-Pacific market. The company plans to strengthen its presence in emerging markets such as Indonesia, Vietnam, and the Philippines to benefit from the growing middle class and increasing demand for cosmetic products.

Another key focus is on diversifying the product portfolio. Mandom is investing in research and development to develop innovative products that meet changing consumer preferences. This includes expanding existing product lines as well as introducing new categories to appeal to a broader audience.

Additionally, the company is focusing on digital transformation and e-commerce to strengthen direct customer contact and increase brand awareness. This strategy is intended to not only support revenue growth but also improve operational efficiency.

**Main raw materials:** Fragrances, oils, chemicals

**Countries of origin:** Indonesia, Malaysia, China

Mandom Corporation, a company operating in the cosmetics and personal care industry, mainly imports fragrances, oils, and various chemical components needed for the production of their products. These raw materials mainly come from countries such as Indonesia and Malaysia, known for their natural resources. In addition, chemical components are often imported from China, which is a significant supplier to the global cosmetics industry.

The selection of supplier countries is based on the availability of specific raw materials, costs, and the quality of the materials. Mandom Corporation emphasizes sustainable sourcing and often collaborates with certified suppliers to ensure the quality and safety of their products.

**Market share:** 8% (estimated, 2026)
**Revenue growth:** 4.5% (2025)
**EBITDA margin:** 12% (2025)

Mandom Corporation, known for its skincare products, has a moderate competitive advantage in the cosmetics and personal care industry. The company benefits from strong brand recognition in Asia, especially in Japan and Indonesia, which helps it maintain a stable market share.

The EBITDA margin of 12% indicates that Mandom operates efficiently, but is below the industry average, suggesting intense competition and price pressure. The revenue growth of 4.5% in 2025 suggests a solid, but not exceptional performance.

To strengthen its competitive advantage, Mandom could invest in product innovation and expanding into new markets. This could help improve margins and increase market share.

**Institutional Investor Share:** approximately 45% (estimated, 2026)
**Insider Purchases/Sales:** No significant transactions in the last year (estimated, 2026)

The institutional investor share in Mandom Corporation is estimated to be around 45%. This is typical for companies of this size and industry, as institutional investors often seek stable returns and long-term investment opportunities.

In 2026, there were no significant insider purchases or sales, indicating that the management and other insiders have confidence in the current company strategy and market value. Such information is important as it is often seen as an indicator of the company's future performance.

**Market share of Mandom Corporation:** 2.5% (estimated, 2026)

**Major competitors and their market shares:**
1. **Shiseido Company, Limited:** 20%
2. **Kao Corporation:** 18%
3. **KOSÉ Corporation:** 12%
4. **Lion Corporation:** 10%
5. **Pola Orbis Holdings Inc.:** 8%
6. **Rohto Pharmaceutical Co., Ltd.:** 5%
7. **Mandom Corporation:** 2.5%
8. **Fancl Corporation:** 2%
9. **DHC Corporation:** 1.5%
10. **Sana (Noevir Holdings):** 1%

**Moat of Mandom Corporation:**

Mandom Corporation is known for its strong brand presence in Asia, especially in the men's grooming products sector. The company's moat mainly consists of its specialized product line and brand loyalty in specific niche markets. This provides some protection against competitors focusing on broader product ranges.

However, compared to larger competitors like Shiseido and Kao, which have more extensive product lines and greater financial resources, Mandom's moat is limited. These companies have a significant advantage due to their global presence, extensive research and development, and strong marketing strategies.

In summary, while Mandom Corporation has specific strengths that provide an advantage in certain markets, its moat is less pronounced compared to the industry's major players.

**Revenue Growth:** 3.5% (2025)
**Profit Growth:** 2.8% (2025)
**Return on Equity:** 8.2% (2025)

Mandom Corporation achieved a moderate revenue growth of 3.5% in 2025. This indicates that the company operates in a stable but not rapidly growing market. The profit growth of 2.8% shows that the company is able to control its costs and remain profitable even if the growth is not very dynamic.

The return on equity of 8.2% is an indicator that Mandom Corporation generates a solid return on invested capital. This is a positive sign for investors as it indicates efficient use of resources.

Overall, Mandom Corporation's stock could be a good investment for investors seeking stable returns and a conservative investment. The moderate growth rate and solid return on equity suggest that the company is well positioned to continue to be successful in a stable market environment.

**Dividend Yield:** 2.5% (estimated for 2026)
**Dividend History:** Steady payout over the past years

Mandom Corporation is known for consistently distributing dividends to its shareholders. The dividend yield is estimated to be around 2.5% for 2026, based on the latest available data and the company's past payout policy.

The company has followed a reliable dividend policy in the past, indicating a solid financial foundation and stable earnings. Therefore, investors can expect a continuous dividend payment in the future as well, unless significant economic changes occur.