Shiseido Company, Limited engages in the manufacture and marketing of cosmetics, cosmetics equipment, and toiletries primarily in Japan.
Segments
The company operates principally in three business segments: Domestic Cosmetics; Overseas Cosmetics; and Others.
Domestic Cosmetics Business
The Domestic Cosmetics Business Segment handles products/ services for the Japanese market, primarily cosmetics. The Cosmetics Division manufactures and markets cosmetics, cosmetics equipment, and toiletries....
Shiseido Company, Limited engages in the manufacture and marketing of cosmetics, cosmetics equipment, and toiletries primarily in Japan.
Segments
The company operates principally in three business segments: Domestic Cosmetics; Overseas Cosmetics; and Others.
Domestic Cosmetics Business
The Domestic Cosmetics Business Segment handles products/ services for the Japanese market, primarily cosmetics. The Cosmetics Division manufactures and markets cosmetics, cosmetics equipment, and toiletries. The Professional Division manufactures and markets products/services for hair and beauty salons. The Healthcare Division manufactures and markets health and beauty foods, and over-the-counter drugs. The Non-Shiseido and Mail-order division manufactures and markets cosmetics that are not branded as Shiseido products.
Overseas Cosmetics Business
The Overseas Cosmetics Business Segment consists of the cosmetics division and the professional division. The overseas cosmetics business segment handles products for overseas markets. It manufactures and markets cosmetics, cosmetic accessories, toiletries, and other products/services in the Americas, Europe, and Asia/Oceania.
Others
The Others Business Segment includes the frontier sciences division, which manufactures and markets cosmetic raw materials; medical-use drugs and beauty care cosmetics; and conducts various other activities, including clothing and accessories, and restaurant operation.
Markets
The company has operations in the United States; Canada; Brazil; France; Italy; Germany; Spain; China (including Hong Kong); Taiwan; South Korea; Southeast Asia; and Australia.
History
Shiseido Company, Limited was founded in 1872.