Shunya International Martech (Beijing) Co., Ltd., together with its subsidiaries, provides digital marketing services, digital advertising services, and data technology product services in China.
Business Segments
The company operates through three primary business segments: Intelligent Marketing Services, Digital Advertising Services, and Data Technology Product Services.
Intelligent Marketing Services
This segment focuses on providing clients with customized integrated marketing communicat...
Shunya International Martech (Beijing) Co., Ltd., together with its subsidiaries, provides digital marketing services, digital advertising services, and data technology product services in China.
Business Segments
The company operates through three primary business segments: Intelligent Marketing Services, Digital Advertising Services, and Data Technology Product Services.
Intelligent Marketing Services
This segment focuses on providing clients with customized integrated marketing communication services, covering brand strategy, social marketing, KOC operations, and full-staff marketing.
Digital Advertising Services
This segment provides clients with brand advertising placement, performance advertising placement, live streaming operations, and related services. The company’s services include matrix operations, live streaming, training, traffic management, and marketing diagnostics, adapting to clients’ new media marketing trends and improving profitability.
Data Technology Product Services
This segment focuses on the development and application of AI-powered data technology products. The company has built an industry marketing AI solution based on OrangeGPT Agent, integrating multi-source data access, vector processing, and knowledge base management. The company’s solution uses API components and hybrid retrieval strategies to transform business data into high-quality knowledge base assets.
Business Strategy
The company’s business strategy is centered on deepening the integration of party building and business development, continuously consolidating the achievements of standardized and regulated party branch construction. The company’s party branch actively studies and implements Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era, striving to lead the company’s development with ‘first-class party building.’
Innovation is the company’s core driving force, and the company closely monitors emerging technological changes, upgrading technical platforms according to client needs to empower business growth. The company is committed to strengthening existing business capabilities, expanding industry client bases, and enriching its digital service experience and technical reserves. The company maintains continuous innovation and new business development capabilities, actively exploring new-generation digital business models.
Products and Services
The company’s products and services are divided into three main categories: intelligent marketing services, digital advertising services, and data technology product services.
Intelligent Marketing Services: The company provides customized integrated marketing communication services, including brand strategy, social marketing, KOC operations, and full-staff marketing. The company utilizes AIGC technology to enhance brand strategy consulting, social marketing, and KOC operations, driving content creation efficiency and effectiveness.
Digital Advertising Services: The company offers brand advertising placement, performance advertising placement, live streaming operations, and related services. The company’s digital advertising team maintains innovative service advantages, expands business scope, and strengthens efficiency, focusing on automotive new retail business. The company’s services include matrix operations, live streaming, training, traffic management, and marketing diagnostics.
Data Technology Product Services: The company develops and applies AI-powered data technology products, building industry marketing AI solutions based on OrangeGPT Agent. The company’s solution integrates multi-source data access, vector processing, and knowledge base management, transforming business data into high-quality knowledge base assets.
Geographical Markets
The company primarily serves the Chinese market, with a focus on the automotive, internet information technology, retail, manufacturing, financial, fast-moving consumer goods, and cultural sectors. The company has expanded its business internationally by establishing a wholly-owned subsidiary in Hong Kong, aiming to support Chinese enterprises in their global expansion and participate in global industry restructuring.
Customers
The company serves a diverse range of clients across multiple industries, including automotive, internet information technology, retail, manufacturing, financial, fast-moving consumer goods, and cultural sectors. The company’s main clients are concentrated in the automotive industry.
During the reporting period, the company served 157 direct clients and 58 agency clients. The top five clients accounted for 73.26% of annual sales. The company’s client base includes major automotive manufacturers, internet technology companies, and other industry leaders.
Marketing and Distribution Channels
The company’s marketing and distribution channels are characterized by integrated, multi-platform approaches. The company leverages professional teams, core media/platforms, and client resources to respond quickly to diverse client needs. The company’s marketing strategy emphasizes data-driven decision-making, precision targeting, and content optimization across multiple media channels.
The company’s business team utilizes digital tools to integrate user behaviour data, driving technology-enabled personalized content generation and automated distribution across decentralized touchpoints. The company’s technical team develops and applies AI customer service, AI material production, and AI knowledge Q&A tools, covering client interaction, content production, and decision support. The company’s marketing channels include direct client engagement, agency partnerships, media platform collaborations, and digital content distribution.
History
The company was founded in 2007. It was formerly known as Shunya International Brand Consulting (Beijing) Co., Ltd. and changed its name to Shunya International Martech (Beijing) Co., Ltd. in May 2019.
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