Chen Ke Ming Food Manufacturing Co., Ltd. engages in the production and sale of rice and flour products.
The company’s products are distributed through a network of subsidiaries and branches, including Chengdu Keming Noodle Industry Co., Ltd., Changsha Keming Noodle Industry Co., Ltd., Shanghai Weiyuan Trading Co., Ltd., Keming Food Marketing (Shanghai) Co., Ltd., and Shanghai Xianghe Food Co., Ltd.
Business Segments
The company’s main business segments include the production and sale of Rice...
Chen Ke Ming Food Manufacturing Co., Ltd. engages in the production and sale of rice and flour products.
The company’s products are distributed through a network of subsidiaries and branches, including Chengdu Keming Noodle Industry Co., Ltd., Changsha Keming Noodle Industry Co., Ltd., Shanghai Weiyuan Trading Co., Ltd., Keming Food Marketing (Shanghai) Co., Ltd., and Shanghai Xianghe Food Co., Ltd.
Business Segments
The company’s main business segments include the production and sale of Rice and Flour Products, Pig breeding and sales, Pig slaughtering, and cold storage. The company’s product lines are divided into rice and flour products, live pigs, pork carcasses, and by-products.
The company’s rice and flour products segment include the production and sale of various types of noodles, flour, and convenience foods. The company has developed a diverse product matrix, including soft and elastic noodles (with health and additive series), hand-stretched noodles, and other specialty noodle products. The company’s rice and flour products are sold under various brands and are distributed through multiple channels across different regions in China.
The Animal husbandry segment focuses on pig breeding, sales, slaughtering, and cold storage. The company operates pig farms and slaughterhouses, providing live pigs, pork carcasses, and by-products to the market. The company’s animal husbandry operations are integrated with its food processing business, ensuring a stable supply of raw materials for its meat products.
Business Strategy
The company’s business strategy is centered on maintaining its leadership position in the food processing and animal husbandry industries through continuous innovation, quality improvement, and market expansion. The company’s strategic objectives include expanding its product portfolio, enhancing its brand image, and increasing its market share in key regions.
The company’s business strategy emphasizes the importance of research and development in driving product innovation and differentiation. The company invests in the development of new products, such as health-oriented and additive-free noodles, to meet the evolving needs of consumers. The company also focuses on improving its production processes and quality control systems to ensure the safety and reliability of its products.
The company’s business strategy includes the integration of its supply chain, from raw material procurement to production, logistics, and sales. The company’s business strategy also involves expanding its presence in domestic and international markets. The company seeks to strengthen its distribution network, enhance its marketing capabilities, and establish strategic partnerships with key customers and suppliers.
Products and Services
The company’s products and services include a wide range of rice and flour products, live pigs, pork carcasses, and by-products. The company’s rice and flour products are produced using advanced manufacturing processes and are available in various types and flavors to meet the diverse needs of consumers.
The company’s product portfolio includes soft and elastic noodles (health series and additive series), hand-stretched noodles, and other specialty noodle products. The company also produces flour and convenience foods, such as instant noodles and ready-to-eat meals. The company’s products are sold under various brands and are distributed through multiple channels, including supermarkets, specialty stores, and e-commerce platforms.
The company’s animal husbandry operations include pig breeding, sales, slaughtering, and cold storage. The company operates modern pig farms and slaughterhouses, providing live pigs, pork carcasses, and by-products to the market. The company’s animal husbandry operations are integrated with its food processing business, ensuring a stable supply of raw materials for its meat products.
The company’s services include logistics, distribution, and after-sales support. The company has established a comprehensive logistics network to ensure timely delivery of its products to customers across different regions. The company also provides technical support and training to its partners and customers to ensure the proper use and handling of its products.
Geographical Markets Served
The company’s geographical markets are primarily concentrated in East China, Central China, and South China.
Customers
The company’s main customers include large retailers, wholesalers, and food service providers. The company’s customer categories include supermarkets, specialty stores, distributors, and e-commerce platforms.
Sales and Marketing
The company’s sales and marketing activities are conducted through a combination of direct sales, distribution, and e-commerce platforms. The company’s marketing strategies include television advertising, online advertising, offline advertising, and other promotional activities. The company’s advertising investments intends at enhancing brand awareness and promoting its products to a wide audience. The company’s distribution channels include supermarkets, specialty stores, distributors, and e-commerce platforms.
History
Chen Ke Ming Food Manufacturing Co., Ltd. was founded in 1984.