Huangshan Novel Co.,Ltd manufactures and sells packaging materials. The company primarily engages in the production and operation of vacuum metallized films, multifunctional films, color-printed composite flexible packaging materials, paper-based composite packaging materials, new pharmaceutical packaging materials, plastic products, and fine chemical products, all of which are classified as high-tech products.
Business Segments
The company’s business segments are primarily focused on the prod...
Huangshan Novel Co.,Ltd manufactures and sells packaging materials. The company primarily engages in the production and operation of vacuum metallized films, multifunctional films, color-printed composite flexible packaging materials, paper-based composite packaging materials, new pharmaceutical packaging materials, plastic products, and fine chemical products, all of which are classified as high-tech products.
Business Segments
The company’s business segments are primarily focused on the production and sale of flexible packaging materials, multifunctional films, and related high-tech products. The company’s products are widely used in various fields, such as food, beverages, cosmetics, electronic products, and medical devices.
The company’s main business segments include:
Flexible Packaging Materials: The company’s core business is the production of color-printed composite flexible packaging materials. These materials are lightweight, highly plastic, and possess high barrier properties, resistance to steaming and freezing, and preservation capabilities. They are cost-effective compared to metal and glass packaging and are widely used in the food, daily chemical, and pharmaceutical industries.
Multifunctional Film Materials: The company produces green and environmentally friendly multifunctional film materials, which are used in the packaging and protection of food, daily necessities, medical protection, textiles, and electronic products.
Paper-based Composite Packaging Materials: The company also manufactures paper-based composite packaging materials, which are used as alternatives to traditional plastic packaging.
New Pharmaceutical Packaging Materials: The company develops and produces new types of pharmaceutical packaging materials, which are used to ensure the safety and effectiveness of pharmaceutical products.
Plastic Products and Fine Chemical Products: In addition to packaging materials, the company also produces plastic products and fine chemical products, which are used in various industrial applications.
Business Strategy
The company has formulated its business strategy in alignment with the evolving trends and requirements of the packaging and printing industry, particularly focusing on green, low-carbon, and circular transformation for deep industrial transformation and sustainable development. The company’s strategy emphasizes the development of green packaging materials, the research and promotion of recyclable and reusable plastic packaging materials, and the innovation of key technologies in high-performance single-material packaging, synthesis, processing, and molding.
The company’s business strategy is also influenced by international trends, such as the European Union’s Green Deal and Circular Economy Action Plan, as well as the 2024 Packaging and Packaging Waste Directive, which intends to reduce packaging waste. The company actively participates in industry initiatives, such as the Soft Plastic Rebirth project, which has cumulatively recycled over 10,000 tons of plastic flexible packaging, contributing to the realization of a more efficient circular ecosystem for plastic packaging.
The company’s business strategy is further driven by the consensus on the plastic circular economy at the global level and the implementation of domestic policies promoting environmentally friendly, green, and degradable plastics. The company is committed to continuously advancing towards high-end, intelligent, green, and recyclable development in the plastic packaging industry. The company also recognizes the importance of digitalization, artificial intelligence, and the diversification and personalization of consumer demand, and provides more innovative, safe, and environmentally friendly packaging solutions.
The company’s business strategy is underpinned by its commitment to technological innovation, with significant investment in research and development, and the establishment of a professional R&D team and advanced R&D equipment. The company’s strategy also includes the continuous improvement of its management system, the enhancement of its brand image, and the expansion of its market presence both domestically and internationally.
Products and Services
The company offers a comprehensive range of products and services centered around the production and operation of high-tech packaging materials. The company’s main products include:
Vacuum Metallized Films: These films are used for packaging applications requiring high barrier properties and visual appeal. The vacuum metallization process enhances the film’s barrier performance and provides a metallic finish, making it suitable for food, pharmaceutical, and other high-value packaging applications.
Multifunctional Films: The company produces a variety of multifunctional films that are green and environmentally friendly. These films are used in the packaging and protection of food, daily necessities, medical protection, textiles, and electronic products. The multifunctional films are designed to meet the growing demand for sustainable and recyclable packaging solutions.
Color-Printed Composite Flexible Packaging Materials: The company’s core product line consists of color-printed composite flexible packaging materials. These materials are lightweight, highly plastic, and possess high barrier properties, resistance to steaming and freezing, and preservation capabilities. They are widely used in the food, daily chemical, and pharmaceutical industries, providing strong protection for products, extending their shelf life, and reducing waste.
Paper-Based Composite Packaging Materials: The company manufactures paper-based composite packaging materials as alternatives to traditional plastic packaging.
New Pharmaceutical Packaging Materials: The company develops and produces new types of pharmaceutical packaging materials, which are used to ensure the safety and effectiveness of pharmaceutical products.
Plastic Products: In addition to packaging materials, the company also produces various plastic products used in different industrial applications.
Fine Chemical Products: The company produces fine chemical products that are used in a variety of industrial processes.
The company’s services include customized product development, technical support, and after-sales service.
Geographical Markets Served
The company has established its industrial center in Huangshan and has expanded its business layout nationwide, with subsidiaries in Guangdong, Hebei, and Shaanxi, and a representative office in Thailand. The company’s products are sold both domestically and internationally, with a focus on the food, daily chemical, and pharmaceutical industries.
Research and Development
The company’s R&D investment in 2024 amounted to 149,142,478.28 yuan, representing 4.23% of its operating income.
Customers
The company serves a wide range of customers, primarily in the food, daily chemical, and pharmaceutical industries. The company’s main customers are well-known domestic and foreign enterprises, with whom it has established long-term and stable cooperative relationships.
Sales and Marketing
The company primarily utilizes a direct sales model, with a dedicated sales team responsible for market development, customer maintenance, and order follow-up. The company’s marketing efforts focuses on building and maintaining its brand image, expanding its market presence, and providing high-quality products and services to its customers.
History
Huangshan Novel Co.,Ltd was founded in 1992.