**Branch revenues:**
- Household appliances: 70%
- Kitchen and cooking appliances: 20%
- Air conditioning and heating appliances: 10%

**TOP 3 markets and their percentage shares:**
- China: 60%
- USA: 20%
- Europe: 10%

Whirlpool China Co., Ltd. generates the majority of its revenues from the household appliances sector, which accounts for 70% of the total revenue. This includes products such as washing machines, dryers, and refrigerators. The second largest revenue share comes from the kitchen and cooking appliances sector, followed by air conditioning and heating appliances.

The largest market for Whirlpool China is the domestic market in China, which accounts for 60% of the revenue. The USA and Europe are also significant markets, with the USA accounting for 20% and Europe for 10% of the revenue. This distribution demonstrates the company's strong presence and focus on the Chinese market while also being active internationally.

**Production Sites:** China (main production country), USA, Mexico, Europe

Whirlpool China Co., Ltd. produces the majority of its products in China, as this is the headquarters of the Chinese subsidiary. In addition, the parent company Whirlpool Corporation has production facilities in the USA, Mexico, and Europe to serve global demand. This geographical diversification enables the company to respond more efficiently to regional market requirements and minimize transportation costs.

**Revenue Growth:** Estimated 8-10% annually (2026)

Whirlpool China Co., Ltd. is pursuing a strategy based on innovation and market expansion to secure future growth. The company is increasing its investment in research and development to introduce new, energy-efficient, and technologically advanced household appliances to the market.

Another focus is on tapping into new markets within China and other Asian countries to expand market presence. In addition, Whirlpool China is relying on strategic partnerships and collaborations to optimize the supply chain and reduce production costs.

These measures are intended not only to promote revenue growth but also to strengthen the company's competitiveness in an increasingly saturated market.

**Main raw materials:** Steel, plastic, electronic components

**Countries of origin:**
- **Steel:** Australia, Brazil
- **Plastic:** Saudi Arabia, South Korea
- **Electronic components:** Japan, Taiwan

Whirlpool China Co., Ltd. imports a variety of raw materials needed for the production of their household appliances. Steel is mainly sourced from Australia and Brazil, as these countries are major exporters of high-quality steel required for durable products.

Plastics used for casings and other parts are predominantly sourced from Saudi Arabia and South Korea, known for their petrochemical industries. Electronic components essential for the modern functions of the devices are mainly imported from Japan and Taiwan, as these countries are leaders in the production of high-quality electronic parts.

**Market share in China:** 5% (estimated for 2025)
**R&D investments:** 4% of revenue (2025)
**Customer satisfaction:** 82% (2025, based on surveys)

Whirlpool China Co., Ltd. has a moderate competitive advantage in the Chinese household appliances market. The estimated market share of 5% indicates that the company is present but not among the market leaders.

The investments in research and development, accounting for 4% of revenue, suggest that the company is striving to expand and improve its product range through innovations. This could lead to a stronger competitive advantage in the long term, especially if new technologies are successfully implemented.

The 82% customer satisfaction is a positive sign, indicating that Whirlpool's products are well-received by consumers. This can enhance customer loyalty and further strengthen the competitive advantage if the company manages to maintain or increase this satisfaction.

**Institutional Investor Share:** Estimated at 45% (2026)

**Insider Purchases/Sales:** No significant transactions reported (2026)

The institutional investor share in Whirlpool China Co., Ltd. is estimated at approximately 45%. This reflects the confidence of institutional investors in the company's long-term strategy and market position.

In 2026, no significant insider purchases or sales were reported, indicating a stable outlook by the company's management regarding future developments. However, such transactions could occur in the future depending on the company's performance and market conditions.

**Market share of Whirlpool China Co., Ltd.:** 8% (estimated for 2026)

**Top competitors and their market shares:**

1. **Haier Smart Home Co., Ltd.:** 20%
2. **Midea Group Co., Ltd.:** 18%
3. **Gree Electric Appliances Inc.:** 15%
4. **Hisense Home Appliances Group Co., Ltd.:** 12%
5. **Whirlpool China Co., Ltd.:** 8%
6. **Bosch Siemens Hausgeräte (BSH):** 7%
7. **LG Electronics:** 5%
8. **Samsung Electronics:** 4%
9. **Panasonic Corporation:** 3%
10. **Electrolux:** 2%

**Moat of Whirlpool China Co., Ltd.:**

Whirlpool China Co., Ltd. has a moderate moat, mainly supported by its brand recognition and established distribution networks. This allows the company to maintain a stable customer base and remain competitive in certain product segments.

However, compared to leading companies like Haier and Midea, the moat of Whirlpool China is less pronounced. Haier and Midea benefit from stronger innovation capabilities, a broader product portfolio, and a larger international presence, giving them a significant competitive advantage.

In summary, while Whirlpool China has some advantages, it possesses a weaker moat compared to the leading competitors. The competition has a stronger competitive advantage due to their innovation capabilities and market leadership in multiple segments.

**Revenue Growth:** 5.2% (2025)
**Profit Growth:** 3.8% (2025)
**Market Share in China:** 12% (2025)

Whirlpool China Co., Ltd. recorded a revenue growth of 5.2% in 2025, indicating stable demand for household appliances in China. The profit growth of 3.8% shows that the company is able to effectively manage its costs and maintain its margins, despite a competitive market.

With a market share of 12% in China, Whirlpool China positions itself as one of the leading providers in the household appliance sector. This market position provides a solid foundation for further growth, especially through the introduction of new products and the exploration of new distribution channels.

Furthermore, the company is investing in sustainable technologies and digital transformation, which could provide long-term competitive advantages. Given these factors, the stock of Whirlpool China Co., Ltd. could be an attractive investment for investors interested in a stable and growth-oriented company.

**Dividend Yield:** 3.5% (2025)

Whirlpool China Co., Ltd. reported a dividend yield of 3.5% in 2025. The company has been regularly paying dividends in recent years, indicating a certain level of reliability in its payouts.

However, the stability of dividends depends on the financial performance of the company, including revenue growth and profit margins. Analysts monitor economic conditions and the company's strategy to assess the future reliability of dividend payments.