Haier Smart Home stock | 2026 earnings growth & current analysis

Haier Smart Home

SHSE:600690

¥ 22,23

¥-0,88 (-3,81%)

22,23 ¥

¥-0,88 (-3,81%)

End-of-day quote: 03/27/2026

Haier Smart Home Stock Value

Analysts currently rate SHSE:600690 as Buy.

Buy

Haier Smart Home Company Info

EPS Growth 5Y

16,53%

Market Cap

¥196,34 B

Long-Term Debt

¥14,67 B

Annual earnings

03/27/2026 (A)

Dividend

¥0,52

Dividend Yield

2,33%

Founded

1984

Industry

Consumer Discretionary

Country

China

Website

Haier Smart Home

ISIN Number

CNE000000CG9

Website

http://smart-home.haier.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

¥32,20

44.85%

Last Update: 03/28/2026

Analysts: 20

Highest Price Target ¥37,60

Average Price Target ¥32,20

Lowest Price Target ¥20,00

In the last five quarters, Haier Smart Home’s Price Target has fallen from ¥35,44 to ¥34,67 - a -2,17% decrease. Twenty Five analysts predict that Haier Smart Home’s share price will increase in the coming year, reaching ¥32,20. This would represent an increase of 44,85%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Haier Smart Home do?

Haier Smart Home Co., Ltd. operates as a global leader in the smart home appliances sector, emphasizing innovation, quality, and user-oriented solutions. The company's evolution has been characterized by strategic expansions, technological advancements, and a commitment to sustainability, reflecting its core philosophy of enhancing quality of life through smart home technologies. The comprehensive portfolio includes a range of products and services designed to meet diverse consumer needs across...

The comprehensive portfolio includes a range of products and services designed to meet diverse consumer needs across various demographics. The company's operational model integrates R&D, manufacturing, and marketing, enabling it to respond swiftly to market dynamics and consumer preferences.

Business Segments

The company operates through distinct business segments:

China Smart Home Business: This segment includes the production and sale of a wide range of smart home appliances such as refrigerators, water heaters, washing machines, air conditioners, and kitchen appliances. Each product line is tailored to meet the unique demands of the local market.

Overseas Smart Home Business: Adaptations of smart appliances tailored for international markets also form a significant portion of the company's portfolio. The company's expansion into overseas markets showcases its versatile approach in addressing diverse consumer preferences.

Internet of Food Solutions: As consumer lifestyles evolve, the demand for smart kitchen solutions grows. This segment focuses on technology-driven kitchen appliances that enhance convenience and functionality.

Air Energy Solutions: This segment aims at environmentally-friendly heating and cooling solutions.

Internet of Clothing Solutions: Targeting consumer needs for smarter, more efficient laundry solutions, this sector involves innovative technologies for washing machines and garment care.

Whole House Water Solutions: Incorporating smart home technology, this segment offers comprehensive solutions for water management and purification.

These segments collectively enhance the company's capability to serve a broad spectrum of markets and provide tailored solutions that cater to evolving consumer preferences.

Geographical Segments

Haier Smart Home's operations extend across multiple geographical segments, predominantly focusing on:

Asia-Pacific Region: This includes significant operations in the Chinese market, where the company's products enjoy widespread acceptance and brand loyalty.

North America: The company has made substantial inroads by acquiring established brands such as GE Appliances, adapting its offerings to meet local consumer preferences and regulatory standards.

Europe: Engagement in the European market, driven by the acquisition of brands like Candy and Fisher & Paykel, reflects a commitment to growth in high-value segments.

Latin America and Africa: The company is increasingly targeting these emerging markets by introducing tailored products that cater to local needs.

Geographical Markets Served

Haier Smart Home serves a myriad of geographical markets, including but not limited to China, the United States, Canada, Australia, the United Kingdom, Germany, France, Italy, Japan, and Several Latin American and African nations.

The global market presence allows the company to leverage its brand across different cultures and consumer preferences, enhancing adaptability and customer engagement.

Customers

The company caters to a diverse customer base that includes individual consumers, small businesses, and large commercial enterprises. The company serves millions of customers worldwide, creating products designed for different sectors, including residential, commercial, and industrial applications. The extensive distribution channels enable the company to penetrate various segments, thus enhancing customer accessibility to smart home solutions.

Strategy

The company employs a multifaceted strategy that emphasizes innovation, quality, and customer engagement. Key elements of the strategy include:

User-Centric Approach: Focusing on understanding user preferences and integrating feedback into product development.

Technological Advancements: Continuously investing in R&D to pioneer innovations in smart home technology.

Global Expansion: Targeting emerging markets while solidifying presence in established ones through acquisitions and partnerships.

Sustainability Practices: Commitment to environmental protection and sustainable operations, including investments in clean technologies.

Trade Names

Haier Smart Home employs numerous trade names recognized globally, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Candy, and AQUA. The maintenance and renewal of trade names are crucial for sustaining brand equity and market presence.

Marketing/Distribution Channels

Haier Smart Home utilizes a multifaceted marketing strategy that encompasses various distribution channels, including:

E-commerce Platforms: Direct-to-consumer online sales via proprietary and third-party websites.

Brick-and-Mortar Stores: Collaborations with key retail partners and standalone stores to provide customer access to products.

Global Distribution Networks: A robust logistics network ensures timely delivery across geographic regions.

The integrated approach helps ensure that products remain accessible while maintaining brand visibility.

History

The company was founded in 1984. The company was formerly known as Qingdao Haier Co., Ltd. and changed its name to Haier Smart Home Co., Ltd. in 2019.

Haier Smart Home Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Turnovers:** - Household appliances: approx. 70% - Smart home solutions: approx. 20% - Services and others: approx. 10% **TOP 3 Markets:** - China: approx. 45% - USA: approx. 25% - Europe: approx. 15% Haier Smart Home Co., Ltd. generates the majority of its turnover from the household a...

At which locations are the company’s products manufactured?

**Production sites:** Worldwide, with a focus on China, Europe, and the USA. Haier Smart Home Co., Ltd. is a globally operating company that produces its products in several countries. The main production site is located in China, where the company has its roots and concentrates a large part of its...

What strategy does Haier Smart Home pursue for future growth?

**Revenue Growth:** Estimated 10-12% annually (2025) **Focus on IoT and Smart Home Technologies** Haier Smart Home Co., Ltd. pursues a strategy that is strongly focused on the integration of Internet of Things (IoT) and Smart Home technologies. The company continuously invests in research and dev...

Which raw materials are imported and from which countries?

**Main raw materials:** Steel, plastic, electronic components **Main importing countries:** China, South Korea, Japan, Germany Haier Smart Home Co., Ltd., a leading company in the household appliances sector, imports a variety of raw materials and materials necessary for the production of their pr...

How strong is the company’s competitive advantage?

**Market share in the household appliances industry:** 10% (estimated for 2025) **R&D investments:** 4.5% of revenue (2024) **Brand awareness:** Top 3 worldwide (2025) Haier Smart Home Co., Ltd. has a significant competitive advantage due to its strong market position and innovation capabil...

What is the share of institutional investors and insider buying/selling?

**Institutional investor share:** Approx. 30% (estimate based on 2023 data) **Insider purchases/sales:** No significant transactions in the last year (estimate based on 2023 data) The institutional investor share in Haier Smart Home Co., Ltd. is estimated to be around 30%. This reflects the intere...

What percentage market share does Haier Smart Home have?

**Market share Haier Smart Home Co., Ltd.:** 8.5% (2025, estimated) **Top competitors and their market shares:** 1. **Whirlpool Corporation:** 10.2% 2. **LG Electronics:** 9.8% 3. **Samsung Electronics:** 9.5% 4. **Haier Smart Home Co., Ltd.:** 8.5% 5. **Electrolux AB:** 7.3% 6. **Bosch (BSH Hausge...

Is Haier Smart Home stock currently a good investment?

**Revenue growth:** 8.5% (2024) **Profit growth:** 6.2% (2024) **Market share in the Smart Home sector:** 12% (2024) Haier Smart Home Co., Ltd. achieved solid revenue growth of 8.5% in 2024, attributed to the increasing demand for smart home solutions and successful expansion into international mar...

Does Haier Smart Home pay a dividend – and how reliable is the payout?

**Dividend yield:** 3.5% (estimated for 2025) **Dividend history:** Continuous payout in the last 5 years Haier Smart Home Co., Ltd. has regularly paid dividends in recent years. The dividend yield for 2025 is estimated to be around 3.5%, based on the payouts of recent years and the company&#03...

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Haier Smart Home Stock Value

Haier Smart Home Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Haier Smart Home do?

Haier Smart Home Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Haier Smart Home Stock Value

Haier Smart Home Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Haier Smart Home do?

Haier Smart Home Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.