Maybank Securities (Thailand) Public Company Limited operates within the financial services industry, focuses on securities and investment banking.
Business Segments
The company is structured into two primary business segments that facilitate diversified financial services.
Securities Business Segment: This segment encompassing services related to securities brokering, derivative brokering, and securities trading. Additionally, this segment also engages in securities borrowing and lending, ex...
Maybank Securities (Thailand) Public Company Limited operates within the financial services industry, focuses on securities and investment banking.
Business Segments
The company is structured into two primary business segments that facilitate diversified financial services.
Securities Business Segment: This segment encompassing services related to securities brokering, derivative brokering, and securities trading. Additionally, this segment also engages in securities borrowing and lending, expanding its operational capabilities and enhancing liquidity management for clients.
Investment Banking Segment: This segment provides advisory services, comprises underwriting, investment advisory, and corporate finance. The Investment banking segment assists corporations in raising capital through initial public offerings (IPOs) and bond issuances. It also involves offering strategic advice during mergers and acquisitions, structuring deals to ensure favorable outcomes.
Business Strategy
The company adopts a multifaceted business strategy aimed at sustaining growth and enhancing market position in the competitive landscape of financial services. One key facet of this strategy is the emphasis on customer-centricity.
Technology plays a pivotal role in the company's strategy. Investments in cutting-edge technology enable it to streamline operations, thereby improving the efficiency of securities transactions and enhancing client experiences.
The company focuses on expanding its market share by diversifying service offerings. By continually assessing market opportunities, the company seeks to introduce innovative products that meet the changing demands of clients.
Furthermore, maintaining compliance with regulatory standards while implementing best practices in risk management ensures that the company operates within acceptable parameters. The company takes proactive steps to manage financial and operational risks, which not only secures its assets but also upholds its reputation in the market.
Products and Services
The company offers a broadened suite of products and services targeted towards various market segments.
Securities Services: This encompasses the core brokerage activities involving buying and selling of securities. Services also include derivative brokerage that allows clients to trade in financial derivatives, catering to those who wish to hedge risks or speculate on market movements. Additionally, the company provides comprehensive securities lending services, enabling clients to lend their securities to other market participants.
Investment Banking Services: This segment provides investment advisory services, guiding clients on optimal capital structures and financing options. The underwriting aspect assists clients in raising funds through public and private equity offerings, ensuring seamless capital market entry. Corporate finance advisory services involve guiding clients through strategic mergers, acquisitions, and financing strategies that align with their growth objectives.
Advisory Services: The company offers tailored advisory solutions that consider unique client profiles. This may include sector-specific insights, valuation services, and strategic planning, supporting clients in navigating market complexities.
Geographical Markets Served
The company is anchored in Thailand, where its operations are primarily concentrated.
Customers
The company serves a diverse range of clients, although it reported that there were no major customers accounting for 10 percent or more of its revenue. This reflects a broad customer base encompassing individual investors, corporations, and institutional clients.
Marketing and Distribution Channels
The company employs a multi-channel approach in marketing and distribution, encompassing both digital and traditional platforms. Direct engagement through relationship management teams and client advisory services enhances customer relations.
History
The company was founded in 1990. It was incorporated in 1996. The company was formerly known as Maybank Kim Eng Securities (Thailand) Public Company Limited and changed its name to Maybank Securities (Thailand) Public Company Limited in 2021.