Bangchak Sriracha Public Company Limited is a public limited company The company operates in the refining and marketing of petroleum products and has established a comprehensive network of retail service stations. The company has a fully operational refinery and chemical manufacturing plant alongside multiple distribution facilities and oil terminals across the country.
Business Segments
The company engages in two primary business segments: refining and marketing of petroleum products, and che...
Bangchak Sriracha Public Company Limited is a public limited company The company operates in the refining and marketing of petroleum products and has established a comprehensive network of retail service stations. The company has a fully operational refinery and chemical manufacturing plant alongside multiple distribution facilities and oil terminals across the country.
Business Segments
The company engages in two primary business segments: refining and marketing of petroleum products, and chemical manufacturing. The refining segment primarily encompasses the transformation of crude oil into various refined petroleum products.
The marketing segment includes a comprehensive line-up of products such as gasoline, diesel, jet fuel, lubricants, and other oil-based derivatives. Additionally, petrochemical products produced from the refining process provide further diversification to the company’s product offerings.
Business Strategy
The company’s strategic direction appears to focus on enhancing operational efficiency, expanding market share, diversifying its product portfolio, and committing to sustainability practices.
The company actively seeking to establish partnerships and collaborations both locally and internationally. These alliances can foster knowledge sharing, improve supply chains, and broaden the company’s reach in various markets. Expanding into new sectors, particularly in chemicals while also exploring renewable energy solutions, represents a forward-thinking strategic initiative.
Products and Services
The company offers a diverse range of products and services primarily concentrated in the sectors of petroleum and chemicals. The company’s flagship products include various fuels such as gasoline, diesel, and jet fuel. These products are distributed through an extensive network encompassing numerous retail service stations throughout Thailand, ensuring that consumer accessibility remains optimal.
The company produces lubricants that cater to a variety of vehicles and industrial machinery, meeting the growing demands of both retail and commercial sectors.
The Group's services extend to logistics and distribution, ensuring timely delivery of products to its retail outlets and industrial clients.
Geographical Markets Served
The company serves primarily the domestic market within Thailand, where the extensive network of retail service stations and industrial clients is established.
Recent Acquisitions
The company recently underwent a significant change in ownership as it transitioned from ExxonMobil to Bangchak Corporation Public Company Limited as its major shareholder on 1 September 2023.
Customers
The company serves a broad customer base that includes retail consumers through its network of gas stations, and various industrial clients directly. The retail segment focuses on households and individual consumers, providing essential services and products necessary for everyday transportation needs.
In the industrial sector, the company engages with businesses that require bulk petroleum and chemical products, highlighting the diversity in customer categories served.
Modes of Sales and Marketing
The company utilizes a multi-faceted mode of sales and marketing that includes both traditional and digital approaches. The company’s robust retail presence allows for direct marketing to consumers through its gas stations, where promotional strategies are frequently employed to enhance customer engagement.
The company use of digital marketing channels presents an opportunity for the company to reach a broader audience and engage with customers more effectively.
History
The company was founded in 1965. The company was formerly known as Esso (Thailand) Public Company Limited and changed its name to Bangchak Sriracha Public Company Limited in November 2023.