XFit Brands, Inc. designs, develops, markets, and sells functional equipment, training gear, apparel, and accessories for the impact sports market and fitness industry worldwide.
The company’s products span the impact sports, mixed martial arts (MMA), high and low impact fitness and cross training, and other action sports; and are marketed and sold under the Throwdown, XFit Brands, and Transformations brand names. Its products are marketed and sold through a range of channels, including gyms, f...
XFit Brands, Inc. designs, develops, markets, and sells functional equipment, training gear, apparel, and accessories for the impact sports market and fitness industry worldwide.
The company’s products span the impact sports, mixed martial arts (MMA), high and low impact fitness and cross training, and other action sports; and are marketed and sold under the Throwdown, XFit Brands, and Transformations brand names. Its products are marketed and sold through a range of channels, including gyms, fitness facilities, and directly to consumers via its Internet Website and through third party catalogues (direct to consumer) through a mix of independent distributors and licensees worldwide.
Products
The company sells products in various categories, such as functional fitness stations, training and protective gear, cages and rings, bag rack systems, apparel, functional training equipment and accessories, and fitness training programs.
Functional Fitness Stations: The company offers an array of fitness training stations, including its XTC, CTC and UTC training equipment. In addition, the company offers its mobile fitness training stations, which could be set up for mobile events such as mobile boot camps, community events, trade shows and outdoor competitions.
Training and Protective Gear: The company offers a catalog of training and protective gear, including MMA and boxing gloves, punching mitts, Thai pads, body shields and heavy bags.
Cages and Rings: Cages and Rings are the company's primary products. It offers a portfolio of cages and rings in the MMA industry. The company provides Octagon and other functional fitness equipment to Ultimate Fighting Championship gyms. All of its cages and rings encompass its proprietary design with the flex zone floor and framing system to protect against injuries.
Bag Rack Systems: The company’s bag rack systems are engineered for commercial grade usage with powder coated 4 inches square tubing, and oversized stainless steel eyebolts, carabineers and swivels.
Apparel: The company has a library of approximately 2,500 lifestyle tee apparel designs. In addition, the company has beta tested a new line of athletic performance apparel.
Functional Training Equipment and Accessories: The company produces a portfolio of commercial grade products for dynamic movement and exercise, endurance and strength building, including weight plates, kettle bells, resistance bands, weight bars and dumbbells, jump ropes, slam balls and plyometrix boxes used in cross training and other fitness regimens.
Fitness Training Programs: The company offers fitness training programs offered under the Transformations brand name. These programs are designed to be used both in conjunction with its fitness training centers, bag racks and its functional fitness equipment.
Strategy
The key elements of the company's strategy are to expand its presence in the exercise and fitness training community; utilize its core credibility and heritage; develop strategic alliances; and acquire other fitness industry related products to utilize its asset base, manufacturing infrastructure, market presence and experienced personnel.
Sales
The company sells its products through various channels, including business-to-business, through distributors and licensees, and direct to consumer via the Internet and third party catalogues. It operates as a supplier of fitness related products to various health clubs. The company ships to approximately 20 countries through relationships with international distributors.
Intellectual Property
The company’s Throwdown and Transformations trademarks are its primary intangible assets. Throwdown is registered in 39 countries.
History
The company was founded in 2003. It was incorporated in California in 2007 as Throwdown Industries, Inc. The company was reorganized as a Nevada corporation under the name XFit Brands, Inc. in 2014.