United Communications Partners Inc., through its subsidiaries, operates as a commercial communication services company in Europe. The company provides integrated media, advertising, and marketing consulting services to its clients. Its clients primarily include European businesses that range in size from small local businesses to larger trans-national and multi-national corporations.
Professional Services
Advertising and Marketing Campaigns
The company works with its clients to implement the...
United Communications Partners Inc., through its subsidiaries, operates as a commercial communication services company in Europe. The company provides integrated media, advertising, and marketing consulting services to its clients. Its clients primarily include European businesses that range in size from small local businesses to larger trans-national and multi-national corporations.
Professional Services
Advertising and Marketing Campaigns
The company works with its clients to implement the advertising and marketing campaigns from start to finish. It meets with its clients to discuss their brand and objectives and then work with them to devise an advertising and marketing strategy to achieve their objectives. This work would typically involve definition of business and/or communication strategies, including definition of market situation and trends, analysis and research work, definition of the future strategic brand platform, and formulation of advertising and marketing concepts; creative development, including development of the creative platform in accordance with the brand personality and development of creative campaign; and media strategy and consulting, including advising on the optimum means of using media to reach its clients’ customers and potential customers, and coordination and production of the campaigns, for media implementation, such as television advertisements, radio commercials, Internet Websites, and newspaper and magazine advertisements.
The company works with film producers and photographic studies to create the campaigns that would be distributed via media outlets to its clients’ desired customer base. This work would include arranging for the creation for the following media: the filming and production of television advertisements; the recording and production of radio commercials; photography and illustrations; and printing via printing houses. The company works with these other media professionals to guide the creative development and implementation of the advertising and marketing campaign.
Business Strategy
The company’s strategy is to acquire mid-size/place equity investments in established businesses throughout Europe to form a European network of advertising and media agencies.
History
The company was formerly known as Bark Group Inc. and changed its name to United Communications Partners Inc. in 2011.