Tuesday Morning Corporation operates as an off-price retailer.
The company is a leading destination for unique home and lifestyle goods. The company specializes in name-brand, better/best products for the home. The company sells high-quality products at prices generally below those found in boutique, specialty and department stores, catalogs and on-line retailers.
The company’s primary merchandise categories are upscale home textiles, home furnishings, housewares, gourmet food, pet supplies, b...
Tuesday Morning Corporation operates as an off-price retailer.
The company is a leading destination for unique home and lifestyle goods. The company specializes in name-brand, better/best products for the home. The company sells high-quality products at prices generally below those found in boutique, specialty and department stores, catalogs and on-line retailers.
The company’s primary merchandise categories are upscale home textiles, home furnishings, housewares, gourmet food, pet supplies, bath and body products, toys and seasonal decor. The company buys its inventory opportunistically from a variety of sources, including direct from manufacturer, through closeout sellers and occasionally other retailers.
With 489 stores across the country as of July 2, 2022 (fiscal 2022), the company is in the neighborhood in convenient, accessible locations. The company’s stores operate in both primary and secondary locations of major suburban markets, near its middle and upper-income customers.
Business Strategy
In fiscal 2022, the company focused on resetting its merchandise strategy to its heritage of being an off-price retailer.
Seasonality
The company’s business is subject to seasonality, with a higher level of its net sales and operating income generated during the quarter ending December 31, which includes the holiday shopping season. Net sales in the quarter ended December 31, 2021, accounted for approximately 34% of the company’s annual net sales for fiscal 2022.
Intellectual Property
The trade name ‘Tuesday Morning’ is material to the company’s business. The company has registered the name ‘Tuesday Morning’ as a service mark with the United States Patent and Trademark office. The company has also registered other trademarks, including but not limited to ‘Tuesday Morning Perks’.
History
Tuesday Morning Corporation, a Delaware corporation, was founded in 1974. The company was incorporated in 1991.