Tonner-One World Holdings, Inc., through its wholly owned subsidiary, The One World Doll Project, Inc., designs, manufactures, and markets dolls.
The company’s initial 12 inch line of dolls are labeled the Prettie Girls!, and include four different multi-cultural doll designs, Dahlia, Valencia, Kimani, Lena. Its second line of dolls named The Prettie Girls! Tween Scene are a 16 inch doll line the company introduced to the marketplace. These 16 inch dolls represent a younger version of the Prett...
Tonner-One World Holdings, Inc., through its wholly owned subsidiary, The One World Doll Project, Inc., designs, manufactures, and markets dolls.
The company’s initial 12 inch line of dolls are labeled the Prettie Girls!, and include four different multi-cultural doll designs, Dahlia, Valencia, Kimani, Lena. Its second line of dolls named The Prettie Girls! Tween Scene are a 16 inch doll line the company introduced to the marketplace. These 16 inch dolls represent a younger version of the Prettie Girls! dolls and also has two new additions, Hana (Asian) and Alexie (Caucasian).
Target Markets
The company primarily focuses on African-American broadcast and print outlets.
Business Strategy
The company’s strategy is to be the provider of multi-cultural doll products to the specialty, affinity, and mass merchandise retail marketplace through a focus on direct and online sales models. Key elements of the company’s strategy include developing an online presence for The One World Doll Project, The Prettie Girls! and Tween Scene Dolls; driving business by utilizing the celebrity of its lead doll designer to promote the products globally; and using the power of celebrity partners and PR to develop relationships with major store chains.
Research and Development
For the year ended December 31, 2015, the company’s research and development costs included $117,315.
Trademarks, Copyrights, and Patents
The company intends to register certain trademarks the company holds with the U.S. Patent and Trademark Office. The company holds certain common law trademark rights for certain trademarks, including Prettie Girls!, The REAL Prettie Girls!, and Tween Scene dolls.
Regulations
Any dolls the company sells in the United States would be subject to the provisions of the Consumer Product Safety Act, the Federal Hazardous Substances Act, and the Consumer Product Safety Improvement Act of 2008. It is also subject to the requirements of the Flammable Fabrics Act or the Food, Drug, and Cosmetics Act, and the regulations promulgated pursuant to such statutes.