Trutankless, Inc., through its wholly-owned subsidiary, Bollente, Inc., engages in the research and development, sale, and marketing of a high quality, whole-house, and smart electric tankless water heaters.
Trutankless Products
The company manufactures and distributes trutankless water heaters, a line of new, high-quality, highly efficient electric tankless water heaters. Its trutankless water heaters are engineered to outperform and outlast both its tank and tankless predecessors in energy e...
Trutankless, Inc., through its wholly-owned subsidiary, Bollente, Inc., engages in the research and development, sale, and marketing of a high quality, whole-house, and smart electric tankless water heaters.
Trutankless Products
The company manufactures and distributes trutankless water heaters, a line of new, high-quality, highly efficient electric tankless water heaters. Its trutankless water heaters are engineered to outperform and outlast both its tank and tankless predecessors in energy efficiency, output, and durability. It provides endless hot water on demand for a whole household. The company also integrates with home automation systems. The company has several features and design innovations, which are new to the electric tankless water heater market.
The company’s trutankless water heaters are available through wholesale plumbing distributors, including Ferguson, Hajoca, WinSupply locations, Morrison Supply, and several regional distributors. A partial listing of wholesalers may be found on its website (www.trutankless.com).
The company’s trutankless water heaters are designed to provide an endless hot water supply because they are designed to heat water as it flows through the system. The company’s product line is designed to last longer than tank water heaters without any routine maintenance required under most conditions.
The company created a custom heat exchanger for its trutankless product line that utilizes its patented technology to heat water as it flows through the system, which means customers need not worry about running out of hot water.
The company’s trutankless water heaters were officially launched in the first quarter of 2014 and is sold throughout the wholesale plumbing distribution channel.
In 2014, the company launched a customizable online control panel for its trutankless line of smart electric water heaters. From the dashboard, residential and commercial users can obtain real-time status reports, adjust unit temperature settings, view up to three years of water usage data, and change notification settings from anywhere in the world, using a computer or web-enabled smart device at home.trutankless.com.
Additionally, service professionals can also use the www.pro.trutankless.com dashboard to monitor system status on every unit they install, allowing them to proactively contact their customers if a service or warranty appointment is needed.
The company’s primary markets, Florida, Texas, Arizona, and the rest of the Sunbelt region are centers of growth in the U.S. construction industry with green building at an all-time high, and an unprecedented appliance replacement cycle. Home.trutankless.com is available as a service to consumers of trutankless water heaters. The company has applications available for download from the Google Play and Apple iOS stores, which like the online control panels, allows monitoring and control of the tankless systems.
Customers and Markets
The company sells its products to plumbing wholesale distributors and dealers. Approximately 94% of the company’s sales in 2020, were to wholesale plumbing equipment distributors for commercial and residential repair and replace applications.
Manufacturing and Logistics
The company’s principal supplier has been Sinbon Electronics, a contract manufacturer and engineering company based in Taiwan with manufacturing facilities in China, Taiwan, in the U.S., and other global locations. Sinbon Electronics handled procurement and supply chain management.
Intellectual Property and Proprietary Rights
As of December 31, 2020, the company had filed and received a United States federal trademark registration for trutankless and its logo design with the help of its outside marketing and branding experts and had acquired several unique domain registrations reflective of its online marketing strategy (www.Trutankless.com). During the year ended December 31, 2013, the company’s patent agent filed a provisional patent with the U.S. Patent and Trademark Office with the U.S. Patent and Trademark Office with 37 claims based on its prototype design. The company has been able to obtain a formal patent for its tankless water heater with a total of 34 individual and dependent claims.
Growth Strategy
The company is employing several outside manufacturers rep agencies to quickly scale sales and educate distributors, plumbers, builders, and contractors. The company is also leveraging online marketing strategies and social media. By continually building an immersive and educational web experience at www.trutankless.com. The company is efficiently building brand awareness among consumers.
The company will seek to partner with or acquire entities operating in various fields, with a bias towards green and clean-tech sectors. The company will operate with a view towards identifying acquisition candidates as it seeks the rights to provide the market with products and services geared toward environmental responsibility, innovative technology in the plumbing industry, and home automation technology.
The company is seeking partnership with companies in the green and clean-tech sectors possessing technologies, products, or expertise that would help create additional revenues and assist the company with its own development efforts and product line expansion in the wholesale and retail plumbing channels.
The company has a new manufacturing partnership with Cypress Industries based in Austin, Texas to launch production in North America.
Distribution Plan
Initially, the company will be distributing its first product line throughout the southern and western U.S. using an existing network of plumbing and electrical wholesalers (distributors), manufacturers’ representatives and dealers.
Sales will continue to be pursued through the following channels:
Regional and national plumbing and electrical wholesalers (also called distributors);
Plumbers and electricians on a direct basis, in those areas where wholesalers have not yet been set up; and
Builders on a direct basis, in those areas where wholesalers & mechanical contractors have not yet been set up.
Research and Development
For the year ended December 31, 2020, the company’s research and development included $187,584.
History
The company was founded in 2008. It was incorporated in the state of Nevada in 2008. The company was formerly known as Bollente Companies Inc. and changed its name to Trutankless, Inc. in 2018.
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