Trident Brands Incorporated (Trident Brands) focuses on the development of high growth branded consumer products and ingredients within the nutritional supplement, life sciences, and food and beverage categories.
The company maintains a portfolio of branded consumer products in the functional nutrition and dietary supplement categories under the Brain Armor trademarks. Its products are focused on high growth category segments, including performance nutrition and brain health, supported by an es...
Trident Brands Incorporated (Trident Brands) focuses on the development of high growth branded consumer products and ingredients within the nutritional supplement, life sciences, and food and beverage categories.
The company maintains a portfolio of branded consumer products in the functional nutrition and dietary supplement categories under the Brain Armor trademarks. Its products are focused on high growth category segments, including performance nutrition and brain health, supported by an established contract manufacturing supply chain, strong research and development infrastructure and a solid and proactive management team, board of directors and business advisors with many years of senior experience in related fields.
Brain Armor Inc. is 70.5% owned by Trident Brands and is organized to develop, market and sell a portfolio of DHA supplements under the Brain Armor brand, which is targeted at the cognitive health and performance segment.
Trident Brands Canada Ltd. is 100% owned by Trident Brands and holds various banking facilities, and licenses associated with the manufacturing, importation and sale of natural health and nutrition products in Canada.
Brands
On March 1, 2015, the company acquired, through a licensing agreement with DSM Nutritional Products LLC (‘DNP’), the exclusive global rights to Brain Armor dietary supplements, a plant-based DHA supplement designed specifically for the needs of athletes. At the same time, a wholly-owned subsidiary, Brain Armor Incorporated was registered to hold the trademark license and commercially develop the Brain Armor brand. As per the agreement, DNP was to be the sole source of the company’s omega-3 oil requirements, which will be DNP’s life’s DHATM oil and will supply the soft gel capsules in finished form to the company. In order to maintain exclusivity to the license, the company was required to meet certain targets with respect to product launches and sales volume. Also under the terms of the agreement the company had the opportunity to exercise an option to purchase the Brain Armor dietary supplement brand. On December 22, 2017, the company purchased the trademark and the proprietary formulations at a cost of $400,000, effectively terminating the license agreement of 2015. The company has since developed and improved its own formulations.
In April 2019, the company began shipping Brain Armor dietary supplement products to CVS Health; in July 2020 to Whole Foods Markets through United Natural Foods Inc (UNFI), a national distributor; and in June 2020 to the U.S. supplement retailer Vitamin Shoppe.
Business Strategies
The platforms the company is focusing on include life science technologies and related products that have applications to a range of consumer products; nutritional supplements and related consumer goods providing defined benefits to the consumer; and functional foods and beverages ingredients with defined health and wellness benefits.
Subject to receipt of additional funding, the company plans to build its business through strategic investments in high growth early stage consumer brands and functional ingredients platforms within segment/sectors, which offer long term growth potential. The company focuses on three core strategies underpinning its objectives, such as to execute its multi-tier brand and innovation strategy to drive revenue; to aggressively manage its asset light business model to drive a low cost platform; and to drive disciplines leading to ability to finance and govern growing operations.
The company’s product development is focused on extending established brands with existing equity that can be leveraged; delivering consumer benefit with unique technology or intellectual properties; and targeting dynamic growth segments.
Coupled with planned strategic capital investment, the company’s focus is on investments within the fast growing nutritional product and functional food segments/sectors.
As part of the company’s long-term strategy, the company is targeting the following growth opportunities: brand licenses in fast growing categories; consumer goods with focus on supplements, functional foods & beverages; life science technology that has applications in consumer products with a focus on nutritional, brain and heart health products; and intellectual property and/or licenses in recognized brand platforms.
History
The company was founded in 2007. It was incorporated in the state of Nevada in 2007 under the name Sandfield Ventures Corp. and changed its name to Trident Brands Incorporated in 2013.
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