Tapinator, Inc. and its subsidiaries develop and publish mobile games and applications on the iOS, Google Play, and Amazon platforms.
The company’s library includes approximately 300 titles that, collectively, have achieved approximately 450 million mobile downloads, including notable properties, such as Video Poker Classic, Crypto Trillionaire and Solitaire Dash. The company generates revenues through the sale of branded advertisements and through consumer transactions, including in-app purcha...
Tapinator, Inc. and its subsidiaries develop and publish mobile games and applications on the iOS, Google Play, and Amazon platforms.
The company’s library includes approximately 300 titles that, collectively, have achieved approximately 450 million mobile downloads, including notable properties, such as Video Poker Classic, Crypto Trillionaire and Solitaire Dash. The company generates revenues through the sale of branded advertisements and through consumer transactions, including in-app purchases and subscriptions.
Products
The company develops two types of mobile apps and games, such as Category Leading Apps and Rapid-Launch Games.
Category Leading Apps
The company’s Category Leading Apps are products with high production values, developed and published selectively based on both original and licensed IP. These apps are monetized primarily through consumer app store transactions and through brand advertising. These apps are published primarily under the Tapinator brand.
The company has had a track record of getting its Category Leading Apps featured at launch by the major app stores, including within Apple’s ‘New Games We Love’ category. Beyond initial product launch, the company acquires customers for these products through paid acquisition channels for those applications in which the company achieves player lifetime values that exceed cost per mobile install.
Video Poker Classic 2.0 (Scheduled for Launch in March 2019): Video Poker Classic is one of the major three video poker games on iOS and is a primary video poker property on Google Play and the Amazon Appstore. On iOS, the title maintains approximately 22,000 reviews with an average score of 4.7 out of 5.0. The company’s upcoming 2.0 version would add a video poker format that is popular in real-world casinos – that of multi-hand gameplay. Primarily, the company would be introducing Triple Play, Five Play, and Ten Play for all of its 39 game types. Video Poker Classic has the offering of any video poker title on mobile with regards to game types and functionality and this update would further raise the bar for the video poker category on mobile.
Solitaire Dash: The company’s horse-racing themed tri-peaks solitaire game received a major update for its 2.0 version in June 2018 and the company has produced major updates to the game on a monthly basis. This has resulted in approximately 450 levels (new levels are launched each month), new power-ups that contribute to the monetization and engagement of the game, daily login rewards to maximize retention, and balancing/optimization to the game’s content. Solitaire Dash is a solitaire product based on its fundamental metrics.
Crypto Trillionaire (Launched Worldwide in January 2019): Crypto Trillionaire is the company’s idle tapper with a fun cryptocurrency theme (there is no use of actual cryptocurrency in the game). The title was featured by Apple as a ‘New Game We Love’ upon launch and has generated approximately 300,000 player downloads as of December 31, 2018. In February, the company released a major update to the game with a multitude of new functionality, including vehicles upgrades, unlockable skins, and new/premium characters. The company has an update roadmap for Crypto Trillionaire that would continue to improve the game’s core metrics, including long-term retention.
My Horoscope (in Soft Launch, Scheduled for Worldwide Launch in April 2019): My Horoscope is the company’s new astrology application that monetizes through subscriptions and focuses on the areas of Horoscopes, Compatibility, Birth Charts, and Numerology. The My Horoscope application features a clean, minimalistic design that appeals to both a younger and middle-aged demographic alike. The horoscope category in the app stores has proven that it is able to support major 250 grossing revenue products.
Rapid-Launch Games
The company’s Rapid-Launch Games are legacy titles that were developed and published in 2013. These are titles that were built based on a series of internally developed, expandable and reusable game engines. As of December 31, 2018, these engines had been developed within various game genres, such as parking, driving, stunts, animal sims, career sims, shooters and fighting. These games are monetized primarily through the sale of branded advertisements. The company’s Rapid-Launch Games are published primarily under the company’s Tap2Play brand.
New Ventures
In January 2018, the company announced the creation of a new subsidiary, Revolution Blockchain, to develop and publish distributed apps and games that leverage blockchain technology. Since then, the company has launched two fully functioning products, Dark Winds and BitPainting.
Intellectual Property
The company owns trademarks for certain brands, including the company's own name (Tapinator) and specific mobile games ‘Combo Quest’, ‘Video Poker VIP’, and ‘Balance of the Shaolin’.
Seasonality
The company experiences increases in game downloads and resulting online game revenues in the fourth quarter (year ended December 2018) and first quarter corresponding to increases in smartphone and tablet purchases during the holiday shopping season. Approximately 40% of the company’s revenue was derived from the ‘advertising and other’ category in 2018. Advertising budgets are highest during the fourth quarter and decline in the first quarter of the following year, which affects the revenues that the company derives from advertisements in its games.
History
Tapinator, Inc., a Delaware company, was founded in 2013. The company was incorporated in 2013.
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