Rapidtron, Inc. provides radio frequency smart access control and ticketing/ membership systems to the fitness, winter resort, and amusement industries and universities in North America.
The company is the North American distributor for Axess AG, an Austrian developer and manufacturer of software and equipment for entry and exit control utilizing bar code and Smart chip technology. The equipment consists of cards, card readers, turnstiles, radio frequency emitters and other equipment. Axess AG...
Rapidtron, Inc. provides radio frequency smart access control and ticketing/ membership systems to the fitness, winter resort, and amusement industries and universities in North America.
The company is the North American distributor for Axess AG, an Austrian developer and manufacturer of software and equipment for entry and exit control utilizing bar code and Smart chip technology. The equipment consists of cards, card readers, turnstiles, radio frequency emitters and other equipment. Axess AG manufactures some of the equipment components and assembles others manufactured by various European vendors.
The company provides marketing research, sales, installation, software integration and customer service for products purchased from Axess AG and sold under the Rapidtron brand name. It contracts additional marketing research from Equus Marketing, a related party. It sells turnstiles with door, counter and handheld readers manufactured by Axess AG to the fitness, university, and winter resorts industries in North America utilizing two technologies, RF smart chip (ISO standard smart cards, key cards and ID bracelets) and bar code tickets.
In Europe, Axess AG provides a software package as part of the system it sells. The company develops the interface software and owns the rights to these interfaces.
Products and services
The company distributes the access control systems manufactured by or on behalf of Axess AG. The company has distribution agreement for the North American market with Axess AG. It sells installs and services all North American installations for Axess AG. These systems read both bar code or RF smart cards and other media.
RF smart cards incorporate an antenna and a 2K memory chip and microprocessor laminated between two plastic sheets. The company’s RF smart cards provide passive contact-less identification technology. These cards require no electrical contacts, or visual contact. The company’s RF smart cards operate in harsh environmental conditions, such as skiing at winter resorts in extreme temperatures. They also provide hands free operation at the turnstile, as the long range antennas can read the cards in the pockets of the skier without being removed and placed near the reader. The company’s RF smart cards have read/write memory, which means the card, when read by one of its RF ID readers, can read the data on the card, debit (points or cash) and write new data in addition to the value stored on the card.
The company's RF smart card and reader has a reading range of 10 to 120 centimeters. The company's indoor system of satellite readers provides proximity reading of smart cards at a range of approximately 10 centimeters, and its resort systems with range antennas can read cards at a range of approximately 120 centimeters for hands free operation.
The company’s automated system allows a fitness club to use its existing bar code membership cards to start and upgrade to smart cards at any time. The company can incorporate smart card debit/credit technology for retail purchases for a wallet-less workout or visit. The company’s system offers various read/write smart media, such as cards, key fobs, ID bracelets, for multifunctional capabilities, including access, debit/credit and affinity/loyalty programs, parking and other uses. The company’s printers can issue both bar code tickets and smart cards. The company’s smart cards come with four color printing on the front with the client's design. Utilizing its Thermo printer, the reverse side can be printed on site with photos and copy that can be removed and reprinted when re-programming the smart cards on the printer.
The products sold by Axess AG in Europe include a software solution that integrates the access control equipment with the home office software used by the customer to manage its consumer information. In North America, the company's Axess AG products include open architecture software that allows it to customize the integration software that communicates between the access control equipment and the customer's home office.
Acquisitions
In 2004, the company acquired a COM DLL integration software developed for it by a Canadian software company.
Target Markets
The company’s target markets include fitness, winter resorts, and universities.
Suppliers
The company’s primary suppliers include Axess AG and Texas Instruments.
Customers
The company's primary customer includes Bally Total Fitness. The company's customers also include Copper Mountain in Colorado, Park City Resort in Utah, and Tamarack Ski Resort in New York, and the bar code system to the University of California, Berkeley, and the University of California at Los Angeles and various fitness clubs.
Competition
The company's primary competitors in the winter resort market include Ski Data, Comptrol, Siriusware and RTP. The company's competitors in the fitness industry include Aphelion, ASF, CSI, Check Free, Twin Oaks, Computer Outfitters and CSI.
History
Rapidtron, Inc. was founded in 2000.
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