The Rowe Companies, through its subsidiaries, engages in the manufacture and sale of home furnishings in the United States. The company operates through two subsidiaries in the home furnishings industry: Rowe Furniture, Inc. (Rowe), a major manufacturer of upholstered furniture serving the middle and upper middle market primarily throughout the United States through home furnishings retailers. Storehouse, Inc. (Storehouse), a multi-channel, lifestyle home furnishings business includes retail hom...
The Rowe Companies, through its subsidiaries, engages in the manufacture and sale of home furnishings in the United States. The company operates through two subsidiaries in the home furnishings industry: Rowe Furniture, Inc. (Rowe), a major manufacturer of upholstered furniture serving the middle and upper middle market primarily throughout the United States through home furnishings retailers. Storehouse, Inc. (Storehouse), a multi-channel, lifestyle home furnishings business includes retail home furnishings stores.
Segments
The company operates in two segments of the home furnishings industry, the wholesale (manufacturing) home furnishings segment and the retail home furnishings segment.
Wholesale Home Furnishings segment - Rowe
Product Lines
The company’s products encompass upholstered furniture including sofas, loveseats, occasional and dining chairs, ottomans and sleep sofas, covered in fabric, and also selected pieces in leather. Rowe’s products are available in approximately 1,000 different fabrics. Styles offered include traditional, contemporary and transitional designs.
Retail Home Furnishings segment – Storehouse
The retail home furnishings segment operates under the Storehouse brand name and consists of the combination of the Storehouse chain and the former Home Elements chain.
Storehouse operates 69 retail stores ranging in size from 4,000 to 18,000 square feet and 3 distribution centers averaging approximately 100,000 square feet each. All retail store locations and distribution centers are leased. The stores are located in the Southeast, Southwest and Mid-Atlantic markets, particularly in the Atlanta, Georgia metropolitan area, Florida, Texas and the Washington, DC/Baltimore metropolitan area. These stores sell upholstered furniture, most of which is provided by Rowe; leather furniture; case goods, such as tables, bedroom furniture, chairs and entertainment centers; and lamps, rugs and other accessories.
History
The company was founded in 1946 as Rowe Furniture Corporation and changed its name to The Rowe Companies in 1999.