Rockford Corporation engages in sourcing, designing, and distributing mobile audio products. Rockford’s mobile audio products are sold to consumers who want to listen to sound in their cars, trucks and boats. Rockford’s products include digital and analog amplifiers, subwoofers and speakers, accessories, signal processors, and speaker enclosures.
Rockford markets its products: primarily in the mobile audio aftermarket, where Rockford’s products replace or supplement a vehicle’s original audio s...
Rockford Corporation engages in sourcing, designing, and distributing mobile audio products. Rockford’s mobile audio products are sold to consumers who want to listen to sound in their cars, trucks and boats. Rockford’s products include digital and analog amplifiers, subwoofers and speakers, accessories, signal processors, and speaker enclosures.
Rockford markets its products: primarily in the mobile audio aftermarket, where Rockford’s products replace or supplement a vehicle’s original audio system. In this market Rockford sells its products under the Rockford Fosgate and Lightning Audio brands; and secondarily as OEM mobile audio products, installed as original equipment in select vehicles. Rockford’s OEM products are offered primarily in various Nissan and Mitsubishi automobiles. Rockford’s OEM products are sold under the Rockford Fosgate and Rockford Acoustic Design brands.
Rockford’s Brands
Rockford markets its products under the following brands:
Rockford Fosgate Aftermarket: The company offers product lines that produce sound under the Rockford Fosgate brand. Rockford Fosgate aftermarket mobile audio products are marketed under three primary product lines:
Prime Series — introduced in 2009, the Prime Series is the entry level Rockford Fosgate line of amplifiers, subwoofers and speakers;
Punch Series — the line for Rockford’s mid-level amplifiers, subwoofers and speakers; and
Power Series — the line for amplifiers, subwoofers, and speakers. The company also sells a line of Rockford Fosgate branded mobile audio accessories in the mobile audio aftermarket.
Rockford Fosgate OEM: The company also sells Rockford Fosgate products, or licenses its brand and technology, to Nissan and Mitsubishi for installation as part of OEM audio systems;
Rockford Acoustic Design: Rockford Acoustic Design is a main brand, primarily for OEM products. Systems using this brand are offered in select Mitsubishi automobiles; and
Lightning Audio: The company sells amplifiers, subwoofers, speakers, and accessories under the Lightning Audio brand. In addition to these primary brands Rockford markets complementary products under a secondary brand, InstallEdge.com. Rockford uses the InstallEdge.com business-to-business brand to offer installation-shop supplies to installation shops and audio product installers.
Aftermarket Mobile Audio Products
The company offers aftermarket mobile audio products consisting of the following primary types of products: Amplifiers, Subwoofers and Speakers, Accessories, Signal Processors, and Enclosures.
The company, under the Rockford Fosgate brand, offers the following products:
Amplifiers: Amplifiers under Rockford’s Prime Series, Punch Series and Power Series lines, are offered with rated power from 150 to 2,500 watts. Rockford’s amplifiers include 1, 2 and 4 channel alternatives, giving consumers the ability to select an optimum configuration for their system;
Subwoofers and Speakers: Subwoofers and speakers under Rockford’s Prime Series are Punch Series and Power Series lines;
Accessories: Accessories under Rockford’s Connecting Punch brand, include amplifier installation kits, interconnect and speaker cables, carpet/fabric/surface applications and stiffening capacitors;
Signal Processors: 3Sixty Interactive Signal Processors in two models at minimum; and
Enclosures: Subwoofer enclosures, including ‘loaded enclosures’ that include a subwoofer and, in some cases, an amplifier.
The company, under the Lightning Audio brand, offers the following products:
Amplifiers: Amplifier models with rated power from 200 to 1,000 watts; Subwoofers and Speakers;
Accessories: Accessories, include interconnect and speaker cables, stiffening capacitors, battery clamps and installation kits.
Under Rockford’s InstallEdge.com brand Rockford sells various back shop supplies, including vehicle harnesses, power distribution adapters, batteries, RCA connectors, wire, wiring accessories and fuses.
OEM Products
Nissan North America offers Rockford Fosgate branded OEM systems in Nissan vehicles and Mitsubishi Motors offers Rockford Fosgate and Rockford Acoustic Design branded OEM systems in several vehicles. Rockford may provide amplifiers, enclosures or speakers for certain of these vehicles, as well as branding the source unit (radio/CD player) or the entire audio system under the Rockford Fosgate and Rockford Acoustic Design brand.
New Products
In 2009, the company introduced new lines of Rockford Fosgate speakers, updating both the Punch and Power series of product lines, and three new Power series amplifiers. Additionally, in 2009, the company also introduced the new line of Prime Series amplifiers, subwoofers and speakers. The Prime Series is a new entry level line of Rockford Fosgate branded products. Also in 2009, Rockford has introduced a line of iPod ‘in vehicle’ integration products, the IBeam bass enhancement device, and a subwoofer enclosure.
Distribution
North American Distribution: The company sells its aftermarket mobile audio products in the U.S. and Canada directly to retailers who operate approximately 2,000 retail stores. These include stores operated by independent specialty dealers, audio/video retailers, consumer electronic chains, mass merchandisers, Internet retailers and catalog merchants.
International Distribution: The company sells its mobile audio products in approximately 50 countries outside the U.S. and Canada.
Customers
The company’s customers are Best Buy, Nissan, and Mitsubishi.
Competition
The company’s principal competitors are:
Mobile Audio Amplifiers: Alpine, JL Audio, Kenwood, Kicker, MTX, Pioneer and Sony;
Mobile Audio Subwoofers and Speakers: Alpine, Boston Acoustics, Infinity, JL Audio, Kenwood, Kicker, MTX, Pioneer and Sony;
Mobile Audio Accessories: Monster Cable, AAMP of America and Scoshe;
Rockford’s OEM products compete directly with each auto manufacturer’s in-house manufacturing capability as well as such outside suppliers as Delphi, Visteon, Panasonic, Pioneer, Clarion, Alpine, Bose and Harman International.
History
Rockford Corporation was founded in 1983.
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