Reliability Incorporated, through its wholly owned subsidiary, The Maslow Media Group, Inc. (Maslow or MMG), provides workforce solutions to its clients consisting primarily of Employer of Record (EOR) services, Recruiting and Staffing, and Video and Multimedia Production. The company focuses on domestic clients but provides services to these clients throughout the world. The company’s clients are in diverse industries, including media, financial services, including banking, medical devices, pha...
Reliability Incorporated, through its wholly owned subsidiary, The Maslow Media Group, Inc. (Maslow or MMG), provides workforce solutions to its clients consisting primarily of Employer of Record (EOR) services, Recruiting and Staffing, and Video and Multimedia Production. The company focuses on domestic clients but provides services to these clients throughout the world. The company’s clients are in diverse industries, including media, financial services, including banking, medical devices, pharmaceuticals, telecommunications, energy, healthcare, and education.
The company engages in the design, manufacture, market, and support of high-performance equipment used to test and condition integrated circuits. Maslow’s initial business consisted of providing script to screen services which consisted principally of providing production management and services to television, cable, and multimedia outlets. Maslow expanded its product offerings, adding workforce management solutions, such as Employer of Record (EOR), recruiting and staffing services. As Maslow grew, it expanded its geographic footprint by acquiring clients outside of the Washington D.C. metro area.
Products
Employer of Record (EOR)
Maslow’s EOR product is a unique outsourced managed workforce solution. The client is responsible for maintaining its workplace, but all administrative roles and responsibilities are handled by Maslow as the employer of record. This arrangement provides the company’s clients compliance and legal protection as its expert staff takes responsibility for properly classifying and onboarding employees or independent contractors.
The EOR services offered by Maslow consist of the following principal activities: state employment registration; employee onboarding/offboarding; payroll processing; benefits offerings and administration; workers compensation claim management; employee relations; regulatory compliance; manage State/County/City mandated employee benefits, such as paid safe and sick leave (locality mandated training administration and unemployment claims administration); and on site workforce management.
Recruiting/Staffing
Maslow is in the staffing business. Maslow developed, and continues to develop, a large global network of multimedia and video production workers for the company’s media clients, camera crews, and other technical and creative talent. Maslow uses this extensive network to rapidly respond to its clients’ needs for contingent staffing and direct hires.
The company’s overall temporary staffing services consist of on-demand or short-term staffing assignments, contract staffing, and on-site management administration. Short-term staffing services assist employers in dealing with employee demands caused by such factors as seasonality, fluctuations in demand for their products and services, vacations, illnesses, parental leave, and special projects.
The company’s staffing services place workers with clients for assignments lasting from as little as one day to an indefinite period of time. The company offers its clients several levels of staffing services: freelance, contract, temp-to-hire, direct hire, or managed services. The company’s managed services solution includes building or assuming an existing team and placing an onsite manager, or managers, to help manage the team, including scheduling and logistics.
The majority of the company’s ngagements to provide temporary services to its client are generally of a non-exclusive, short-term nature and subject to termination by its client with little or no notice. In 2021, the company began focusing on the placement of full-time equivalent employees on a contingency fee basis as a stand-alone practice.
Video/Multimedia Production
Maslow continues to be a provider of multimedia and video production solutions for corporate, government, and broadcast clients.
The company uses its large, pre-vetted network of worldwide freelancers with high-level technical and creative skills to respond quickly to its clients’ needs. The company’s network includes directors of photography, audio engineers, make-up artists, field producers, gaffers and grips, talent, teleprompter operators, and drone operators. Maslow provides video production services to the company’s clients for the purpose of branding videos, documentaries, Public Service Announcements, training modules, live events, webcasts, animation, projects, and more. The company’s freelance video production teams and clients collaborate with its in-house, full-time Video Production Managers who bring years of experience to every project, and work side-by-side with the team to create the vision and story for the project. In addition to human assets, Maslow sources the latest technical broadcast equipment for television, the internet, and social media.
Maslow provides various production services, including pre-production conceptualization of final video deliverables; project consultation from scriptwriting to site scouting; budget development and management; booking and managing of logistics for field and studio teams; broadcast level high-definition camera crews and field support worldwide including makeup artists, audio visual support, field producers, and full equipment rental; post-production facilities and freelance support including non-linear editors, graphic artists, narrators and actors; animation and graphic design development, including whiteboard animation; live transmission services from satellite to streaming; and management of fully staffed client studios.
Growth Strategy
Maslow’s growth strategy has remained a three-pronged approach with emphasis of the Media Staffing market, Corporate and IT Staffing market, and EOR expansion. The company has access to talent across the business spectrum, and it needs to market non-media roles to its many clients who have staffing needs in other functional areas of their business. Maslow’s EOR approach is to continue to seek media-based opportunities given the transient, contingent, and part-time nature of corporate media, which is conducive to an EOR solution. The company continues to foster organic growth through new sales to new and existing customers. The company will continue to embrace this trend and look to expand its capabilities.
Additionally, the company will continue to invest in technology and process improvements and resources to grow the staffing side of its business and to ensure that it operates at optimal productivity and performance and is able to quickly adapt if operations scale up.
In late 2023, the company began using ADP as its payroll processor, which brings workforce management cloud services that enable it to better manage its HR benefits, timecards, payroll records, and applicant tracking. This new partnership was implemented to help improve both the company’s employee and client experiences, while creating operational efficiencies and improved reporting.
Seasonality
Consequently, the company’s revenues tend to increase quickly when the economy begins to grow. In the last two years (year ended December 31, 2023), the company’s December revenue has been uncharacteristically low as many of its clients are shutting down their media operations during and around the holidays.
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