Phoenix Footwear Group, Inc. designs, develops, markets, and sells women’s footwear in a range of sizes and widths under the brands Trotters and SoftWalk.
Trotters and SoftWalk products are sold by the company’s own employee sales force that covers the U.S. market. The company distributes its products in Canada under a distribution agreement with Canada Shoe Corp, who is the sole importer and distributor of the company’s Trotters and SoftWalk brands in Canada.
The company buys all its products...
Phoenix Footwear Group, Inc. designs, develops, markets, and sells women’s footwear in a range of sizes and widths under the brands Trotters and SoftWalk.
Trotters and SoftWalk products are sold by the company’s own employee sales force that covers the U.S. market. The company distributes its products in Canada under a distribution agreement with Canada Shoe Corp, who is the sole importer and distributor of the company’s Trotters and SoftWalk brands in Canada.
The company buys all its products from seven independent contract manufacturers located in China and Vietnam. During 2016, the company’s products were carried by approximately 835 customers in approximately 1,405 retail locations throughout the United States. The company’s distribution channels include primary specialty and independent retail stores, mail order catalogues, and Internet retailers.
The company also operates its own direct to consumer Internet retail business for all of its brands. During 2016, the company’s customers included Zappos.com and Amazon. The company’s footwear could be purchased at www.SoftWalkshoes.com and www.Trotters.com.
Patents and Trademarks
The company’s trademarks, which have been registered in the U.S. and various foreign countries, include Trotters and SoftWalk. The company’s SoftWalk brand contains a proprietary technology in the footbed of the shoe, for which the company owns a patent in the U.S. The company’s patents expire at various times through August 2020.
History
Phoenix Footwear Group, Inc. was founded in 1882.