Organic Plant Health, Inc. produces, distributes, and sells environmentally responsible products for ongoing care and maintenance of residential and commercial lawns, gardens, and farms. The company is a subsidiary of Kenactiv Innovations Inc.
The company’s products consist of granular and liquid fertilizers, soil conditioners, and pest control products, which are designed to promote and support soil and plant health in various residential and commercial applications. It operates a retail locat...
Organic Plant Health, Inc. produces, distributes, and sells environmentally responsible products for ongoing care and maintenance of residential and commercial lawns, gardens, and farms. The company is a subsidiary of Kenactiv Innovations Inc.
The company’s products consist of granular and liquid fertilizers, soil conditioners, and pest control products, which are designed to promote and support soil and plant health in various residential and commercial applications. It operates a retail location in Matthews, North Carolina, a suburb of Charlotte, and a distribution facility near Charlotte. It also sells its products through 30+ retail partners, such as Ace Hardware and independent lawn and garden centers in the North Carolina region.
The company services approximately 4,500 residential customers and approximately 100 commercial landscapers. Its products and education oriented focus is designed to appeal to green-minded consumers and businesses, as well as homeowners with do-it-yourself tendencies.
Products
Soil Health: The company's products in this category include Urban Soil Life Maxx, Jackhammer Maxx, and Soil Energy.
Garden and Ornamental: The company's products in this category include Billy’s Organic Planting Mix, Garden & Flower Blend, Urban Bloom & Evergreen, Urban Tree Care, Sunburst, Vita-Root, Good Day Roses, Good Night Roses, and Good Health Roses.
Turf Fertilizers: The company's products in this category include OPH Pre-Emergent 16-0-8, OPH Pre-Emergent 0-0-7, Summer Care, Bio-Balance pH, Germinate, Top Growth, Hibernate, Winter Care, and Organic Seeding Mulch.
Pest Control: The company's products in this category include Eco-Cedar, Good Health Landscape, Good Health Roses, and Turf & Garden Warrior.
Business Strategy
The company’s strategy is to focus on building a distribution platform, which would require less capital and allow the company to improve efficiently. These strategies could include relocating its distribution facility and closing or selling its retail location. Its strategy is to establish agreements with independent wholesale distributors who distribute products to independent retailers, including hardware stores, lawn and garden centers, and nurseries.
Seasonality
The company’s business is subject to seasonal fluctuations in consumer usage of gardening and lawn care products. Its sales and cash flows are highest in the fall, late winter, and spring months.
Intellectual Property
The company has various trademarked product names, such as Urban Soil Life Maxx, Jackhammer Maxx, Soil Energy, OPH Pre-Emergent 16-0-8, OPH Pre-Emergent 0-0-7, Summer Care, Bio-Balance pH, Germinate, Top Growth, Hibernate, Winter Care, Organic Seeding Mulch, Billy’s Organic Planting Mix, Garden & Flower Blend, Urban Bloom & Evergreen, Urban Tree Care, Sunburst, Vita-Root, Good Day Roses, Good Night Roses, Good Health Roses, Eco-Cedar, Good Health Landscape, Good Health Roses, and Turf & Garden Warrior.
Government Regulation
The company’s end-use products are regulated by federal, state, and local governments, as well as various agencies thereof, including the United States Department of Agriculture, State Departments of Agriculture, State Departments of Environmental and Natural Resources, and the Environmental Protection Agency. Its products Eco-Cedar, a cedar oil based insect repellant and its product, Good Health Landscape, a sesame oil based insecticide and fungicide, are both exempt from regulation by the U.S. Environmental Protection Agency under the 25b rule of the U.S. Insecticide, Fungicide and Rodenticide Act, related to regulation exempt components.
History
Organic Plant Health, Inc. was founded in 2007 by Billy Styles and Alan Talbert in Charlotte, North Carolina.