Noble Roman's, Inc. sells and services franchises and licenses and operates company-owned stand-alone restaurants and non-traditional foodservice operations under the trade names ‘Noble Roman's Craft Pizza & Pub’, ‘Noble Roman's Pizza’, ‘Noble Roman's Take-N-Bake’, and ‘Tuscano's Italian Style Subs.’
The company engages in operating, franchising, and licensing Noble Roman's Pizza operations in a variety of stand-alone and non-traditional locations across the country.
Noble Roman's Craft Pizza...
Noble Roman's, Inc. sells and services franchises and licenses and operates company-owned stand-alone restaurants and non-traditional foodservice operations under the trade names ‘Noble Roman's Craft Pizza & Pub’, ‘Noble Roman's Pizza’, ‘Noble Roman's Take-N-Bake’, and ‘Tuscano's Italian Style Subs.’
The company engages in operating, franchising, and licensing Noble Roman's Pizza operations in a variety of stand-alone and non-traditional locations across the country.
Noble Roman's Craft Pizza & Pub
The Noble Roman's Craft Pizza & Pub provides for a selection of over 40 different toppings, cheeses, and sauces from which to choose. Beer and wine also are featured, with 16 different beers on tap, including both national and local craft selections. Wines include 16 affordably priced options by the bottle or glass in a range of varietals. Beer and wine service is provided at the bar and throughout the dining room.
The company designed the system to enable fast cook times, with oven speeds running approximately 2.5 minutes for traditional pizzas and 5.75 minutes for Sicilian pizzas. Popular pizza favorites, such as pepperoni are options on the menu and these locations also offer a selection of Craft Pizza & Pub original pizza creations. The menu also features a selection of contemporary and fresh, made-to-order salads and fresh-cooked pasta. The menu also incorporates baked sub sandwiches, hand-sauced wings and a selection of desserts, as well as Noble Roman's famous Breadsticks with Spicy Cheese Sauce, most of which has been offered in its locations. In 2022, new salad bars were rolled out over time across all company-operated restaurants.
The company designed its curbside service for carry-out customers, called 'Pizza Valet Service', to create added value and convenience.
Noble Roman's Pizza for Non-Traditional Locations
The company is franchising non-traditional locations (a Noble Roman's pizza operation within some other host business or activity with existing traffic), such as entertainment facilities, hospitals, convenience stores, and other types of facilities.
The company refocuses its development plans toward selling more non-traditional franchises as a result of the pandemic coming to an end and the owners of non-traditional locations becoming more willing to look at expansion options and to invest in their growth. The focus on selling more non-traditional franchise locations, including several locations with higher-than-average potential volumes, is proceeding, and the company has a significant backlog of prospects to expand the franchise locations.
As an example of its development plans, in October 2023, the company entered into a development agreement with Majors Management, LLC (‘Majors Management’) for 100 franchise locations to be developed prior to September 30, 2026.
Strategy
The company plans to continue developing, owning, and operating Craft Pizza & Pub locations as opportunities present themselves.
The company's proprietary ingredients used by both Craft Pizza & Pub locations and non-traditional locations are manufactured pursuant to its recipes and formulas by third-party manufacturers under contracts between the company and its various manufacturers. These contracts require the manufacturers to produce ingredients meeting the company's specifications and to sell them to company-approved distributors at prices negotiated between the company and the manufacturer.
The company utilizes distributors it has strategically identified in areas across the United States where company-owned and franchise operations are located. The distributor agreements require the distributors to maintain adequate inventories of all ingredients necessary to meet the needs of the company's franchisees and licensees in their distribution areas for weekly deliveries.
Seasonality
Inclement or unusually cold winter weather conditions tend to adversely affect sales, especially those of the Craft Pizza & Pubs, which are primarily designed for in-store dining and carry-out, which in turn affects the company's revenue.
Trademarks and Service Marks
The company owns and protects several trademarks and service marks. Many of these, including NOBLE ROMAN'S, Noble Roman's Pizza, THE BETTER PIZZA PEOPLE, Noble Roman's Take-N-Bake Pizza, Noble Roman's Craft Pizza & Pub, Pizza Valet, and Tuscano's Italian Style Subs, are registered with the U.S. Patent and Trademark Office, as well as with the corresponding agencies of certain other foreign governments.
Government Regulation
Vendors, such as third parties that produce and distribute products the company and its franchisees and licensees sell are also licensed and subject to regulation by state and local health and fire codes, and the U. S. Department of Transportation.
The company is subject to regulation by the Federal Trade Commission (FTC) and various state agencies pursuant to federal and state laws regulating the offer and sale of franchises.
History
Noble Roman's, Inc. was founded in 1972. The company, an Indiana corporation, was incorporated in 1972.
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