Mobiquity Technologies, Inc. (Mobiquity), a next-generation advertising technology, data compliance, and intelligence company, which operates through various proprietary software platforms.
The company’s product solutions comprised of three proprietary software platforms: Advertising Technology Operating System (ATOS Platform), Data Intelligence Platform, and Publisher Platform for Monetization and Compliance.
Products
The ATOS Platform
The company’s ATOS platform blends artificial intellige...
Mobiquity Technologies, Inc. (Mobiquity), a next-generation advertising technology, data compliance, and intelligence company, which operates through various proprietary software platforms.
The company’s product solutions comprised of three proprietary software platforms: Advertising Technology Operating System (ATOS Platform), Data Intelligence Platform, and Publisher Platform for Monetization and Compliance.
Products
The ATOS Platform
The company’s ATOS platform blends artificial intelligence (or AI) and machine learning (ML) based optimization technology for automatic ad serving that manages digital advertising inventory and campaigns. The ATOS platform:
creates an automated marketplace of advertisers and publishers on digital media outlets to host online auctions to facilitate the sale of digital advertising (known as digital real estate) targeted at users while engaged on their internet-connected TV, laptop, tablet, desktop computer, mobile, and over-the-top (or OTT) streaming media devices; and
gives advertisers the capability to understand and interact with their audiences and engage them in a meaningful way by using ads in both image and video formats (known as rich media) to increase their awareness, customer base and traffic to their e-commerce site, voting site, or physical locations.
The company’s ATOS platform engages with an average of approximately 10 billion advertisement opportunities per day, based on its daily logs. Its sales and marketing strategy for ATOS platform is focused on providing a de-fragmented operating system that facilitates a considerably more efficient and effective way for advertisers and publishers to transact with each other.
The company’s ATOS technology is proprietary and primarily consists of know-how and trade secrets developed internally, as well as certain open-source software.
The company’s ATOS platform includes: Adserver; demand side platform; advertisement quality tools; analytics dashboard; avails engine; advertisement prediction and delivery tools; supply quality tools; private marketplace tools; audience and location targeting; wrap up reports; an advertisement software development kit (or SDK); prebid adaptor; contextual targeting; identity graph capabilities; cookie syncing; and the updated version of its quality and security tools, among other things for its ATOS platform.
Data Intelligence Platform
The company’s data intelligence platform provides precise data and insights on consumer’s real-world behavior and trends for use in marketing and research. Its data intelligence platform technology allows for the ingestion and normalization of various data sources, such as location data, transactional data, contextual data, and search data to reach the right target audience with the right message. Utilizing massively parallel cluster computing and machine learning algorithms and technology, its data intelligence solutions make available actionable data for marketers, researchers, and application publishers through an automated platform. The company is seeking to generate several revenue streams from its data collection and analysis, including, among other things; and advertising, data licensing, and custom research.
The company also offers a self-service alternative through its MobiExchange product, which is a SaaS fee model. MobiExchange is a data focused technology solution that enables individuals and companies to rapidly build actionable data and insights for their own use. MobiExchange’s easy-to-use, self-service tools allow users to reduce the complex technical, and financial barriers typically associated with turning offline data, and other business data, into actionable digital products and services. MobiExchange provides out-of-the-box private labeling, flexible branding, content management, user management, user communications, subscriptions, payment, invoices, reporting, gateways to third party platforms, and help desk among other things.
The company’s data intelligence platform is hosted and managed on Amazon Web Service (AWS) and takes full advantage of open standards for processing, storage, security, and big data technology. Specifically, its data intelligence platform uses the following AWS services: EC2, Lambda, Kafka, Kinesis, S3, Storm, Spark, Machine Learning, RDS, Redshift, Elastic Map Reduction, CloudWatch, DataBricks, and Elastic Search Service with built-in Kibana integration.
Publisher Platform for Monetization and Compliance
The company’s content publisher platform is a single-vendor ad tech operating system that allows publishers to better monetize their opt-in user data and advertising inventory. The platform includes tools for: consent management, audience building, a direct advertising interface, and inventory enhancement.
Users of the publisher platform get access to benefits of the company’s publisher platform, including among other things: a Consent Manager for publishers to meet all privacy requirements in connection with their collection of an audience’s data; an Audience Builder to build detailed databases of targeted audiences from the user identifier data; a Direct Purchase Interface to increase revenue from direct advertising sales to target audiences; and an Inventory Enhancer to enhance the publisher’s supply of audience data with compliant meta-tags.
Strategy
The company is a cutting-edge AdTech company at the forefront of data-driven advertising, publisher compliance, and monetization solutions. With a commitment to innovation, it has positioned the company as a next-generation player in the industry, providing a comprehensive suite of services through its three proprietary technology platforms.
Advangelists Advertising Platform
The Advangelists advertising platform is a cornerstone of Mobiquity’s offerings. This advanced platform leverages data analytics and cutting-edge technology to deliver targeted and effective advertising solutions. By harnessing the power of data, Advangelists enables advertisers to reach their desired audience with precision, maximizing the impact of their advertising and awareness campaigns.
MobiExchange Data Intelligence Platform
Mobiquity’s MobiExchange is a data intelligence platform designed to empower businesses with valuable insights. This platform facilitates the seamless exchange of data, allowing clients to make informed decisions based on real-time information. MobiExchange plays a pivotal role in enhancing the effectiveness of advertising strategies by providing a robust foundation of data-driven intelligence.
AdHere Publisher Platform
The AdHere Publisher platform addresses the critical aspect of publisher compliance and monetization. This platform empowers publishers to navigate the complex landscape of compliance requirements seamlessly. Additionally, it offers monetization opportunities for publishers, creating a win-win scenario where content creators can thrive while adhering to industry standards.
Versatile Collaboration
The company’s platforms are designed to work independently, providing specialized solutions for specific needs. Simultaneously, the platforms seamlessly integrate with each other, offering clients the flexibility to create customized, end-to-end solutions that cater to diverse requirements. This versatility positions the company as a dynamic and adaptable partner in the rapidly evolving landscape.
Revenue Sources
The company targets publishers, brands, advertising agencies, and other advertising technology companies as its audience for three platform products. It generates revenue from its platforms through two verticals:
The first is licensing one or more of its platforms as a white-label product for use by advertising agencies, demand-side platforms (or DSP’s), brands, and publishers. Under the white-label scenario, the user licenses a platform from the company and is responsible for running its own business operations and is billed a percentage of amounts spent on advertising run through the platform.
The second revenue stream is a managed services model, in which, the user is billed a higher percentage of revenue run through a platform, but all services are managed by the company.
Competition
The company competes in the programmatic advertising, data management, and user compliance management industries and in all other facets of its business against small, medium, and large companies throughout the United States. Some examples include companies, such as Liveramp, The TradeDesk, and OneTrust.
Customers
For fiscal 2023, sales of the company’s products to two customers generated approximately 73% of its revenues.
Intellectual Property
The company has two patents that relate to its location-based mobile advertising technology business, which the company is not operating.
History
Mobiquity Technologies, Inc. was founded in 1998. The company was incorporated in 1998. The company was formerly known as Ace Marketing & Promotions, Inc. and changed its name to Mobiquity Technologies, Inc. in 2013.
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