Madison Technologies Inc. (Madison) is seeking to create, develop and launch BlockchainTV (‘BCTV’), the first-to-market 24/7 television broadcast and streaming communications network designed to bring the most up-to-date cryptocurrency information and entertainment to the masses in the U.S. and around the world.
The company created BCTV to fill that void with a live broadcast network and distribution platform to deliver unbiased information in the global blockchain marketplace. The company inte...
Madison Technologies Inc. (Madison) is seeking to create, develop and launch BlockchainTV (‘BCTV’), the first-to-market 24/7 television broadcast and streaming communications network designed to bring the most up-to-date cryptocurrency information and entertainment to the masses in the U.S. and around the world.
The company created BCTV to fill that void with a live broadcast network and distribution platform to deliver unbiased information in the global blockchain marketplace. The company intends for BCTV to engage with viewers by bringing experts, entrepreneurs and entertainment programming into their living rooms and on their devices with a focus on unpacking trends, separating fact from fiction and providing insight into the volatile global marketplace.
The BCTV live news programming will be delivered by a team of anchors who will provide breaking news, in-depth stories and interviews in studio settings and on location through contributing journalists. The company’s intention is to broadcast BCTV initially from Niagara Falls in Ontario, Canada and to expand the company’s broadcast locations to New York, Miami and Dubai, which are markets with relatively large numbers of people and businesses connected to the cryptocurrency marketplace.
Product and Services
To achieve the North American rollout, the company is focusing on strategic partnerships and distribution deals that deliver BCTV to households through more than 300 over-the-air television stations; through television distributors, such as Comcast Cable, DirecTV and DishTV; and through alternative distribution platforms, such as Roku, Hulu, YouTube, Pluto and Xumo.
The core revenue streams envisioned for BCTV media content would be generated by selling advertising and sponsorships. The company seeks to supplement core revenues by transacting through e-commerce with the company’s audience.
Discontinued Operations
On February 1, 2023, the company entered into a Partial Strict Foreclosure Agreement with Arena Investors, LP, pursuant to which the company transferred ownership of the company’s Federal Communications Commission (‘FCC’) licenses and other broadcast television assets associated with the broadcast television business of SovRyn Holdings, Inc (‘Sovryn’), then the company’s subsidiary, to a third-party entity controlled by Arena Investors, LP.
Customers
The company’s business is designed to generate revenue from four primary categories of customers: advertisers and sponsors of the company’s BCTV content airing on its broadcast over-the-air content distribution platform (the ‘OTA Platform’), applications and websites, as well as through third-party broadcasters, cable television operators, and alternative video distribution platforms, such as YouTube, Roku, Pluto and Xumo; viewers of the company’s BCTV content, who form the audience that attracts advertisers and sponsors; and third-party networks that lease channels on the company’s OTA Platform.
History
The company, a Nevada corporation, was founded in 1998. It was incorporated in 1998. The company was formerly known as Madison-Taylor General Contractors, Inc. and changed its name to Madison Explorations, Inc. in 2004. Further, the company changed its name to Madison Technologies Inc. in 2015.