Mad Catz Interactive, Inc. designs, manufactures, markets, and distributes interactive entertainment products marketed under its Mad Catz (gaming), Tritton (audio), and Saitek (simulation) brands.
The company’s products, which primarily include headsets, mice, keyboards, controllers, specialty controllers, and other accessories, cater to gamers and simulation enthusiasts across multiple platforms including in-home gaming consoles, handheld gaming consoles, PC and Mac computers, smart phones, ta...
Mad Catz Interactive, Inc. designs, manufactures, markets, and distributes interactive entertainment products marketed under its Mad Catz (gaming), Tritton (audio), and Saitek (simulation) brands.
The company’s products, which primarily include headsets, mice, keyboards, controllers, specialty controllers, and other accessories, cater to gamers and simulation enthusiasts across multiple platforms including in-home gaming consoles, handheld gaming consoles, PC and Mac computers, smart phones, tablets and other smart devices. The company distributes its products through retailers around the globe.
The company develops its GameSmart branded line of products that are primarily designed to cater to this market and include gaming controllers; input devices, consisted primarily of mice and keyboards; audio products, consisted primarily of headsets.
Strategy
The key elements of the company’s strategy are to design innovative products for gamers and simulation enthusiasts; execute global launches of new products on time and on budget with appropriate assets, marketing plans and retail placement; focus marketing efforts on initiatives to drive consumer awareness and sales conversion, both online and in retail, for all products; expand retail placement of products, particularly in the U.S.; and identify opportunities for the expansion of products in adjacent and compatible categories, OEM opportunities, and transactions where Mad Catz can leverage its global distribution capabilities.
Customers
The company’s products are sold by various major video game and consumer accessories retailers in the world, including Amazon.com, GameStop, Best Buy and Target in the Americas; and Amazon.com, Comtrade, GameStop, Media-Saturn and MicroMania in Europe, the Middle East and Africa.
One of its customers, GameStop, individually accounted for approximately 24% of its gross sales in fiscal 2016, taking into account all of its U.S. and non-U.S. entities. In fiscal 2016, one other customer, Amazon.com, individually accounted for approximately 16% of its gross sales.
Distribution
The company’s products are sold to majority of the primary retailers of interactive entertainment products primarily on a direct basis without the use of intermediaries or distributors. The company maintains a direct sales force in the United States, Europe, China, and Japan. The company operates a distribution center in Redlands, California, which services its North American customers; and utilizes outsourced distribution centers and related logistics solutions for the European and Asian markets, one in the United Kingdom, one in Japan, and one in Hong Kong.
Trademarks
The company’s trademarks include Mad Catz, the Mad Catz logo, Saitek, Tritton, the Tritton logo, R.A.T., and GameSmart.
Competition
The company’s principal competitors for video game console, PC and Mac computer and smart device accessories include first-party manufacturers Microsoft Corporation and Sony Corporation; and third-party manufacturers, including Accessories 4 Technology, Astro Gaming, BDA, Big Ben, Corsair, Genius, Hama GmbH & Co KG, Hori, Jöllenbeck GmbH, Inc., Logitech, NYKO, PDP, Power A, Razer, Roccat, SteelSeries, Thrustmaster, Trust International, and Turtle Beach.
History
Mad Catz Interactive, Inc. was founded in 1989. The company was incorporated under the Canada Business Corporations Act in 1993.