LGBTQ Loyalty Holdings, Inc., through its wholly owned subsidiary, LifeApps, Inc., operates as a licensed developer and publisher of apps for the Apple Apps Store for iPhone, iPod touch, iPad, and iPad mini.
The company is also a licensed developer on both Google Play and Amazon Appstore for Android. The company has distributed apps on all three platforms. The company focuses on the development and operation of various new business operations that it intends to establish.
In 2019, through the...
LGBTQ Loyalty Holdings, Inc., through its wholly owned subsidiary, LifeApps, Inc., operates as a licensed developer and publisher of apps for the Apple Apps Store for iPhone, iPod touch, iPad, and iPad mini.
The company is also a licensed developer on both Google Play and Amazon Appstore for Android. The company has distributed apps on all three platforms. The company focuses on the development and operation of various new business operations that it intends to establish.
In 2019, through the company’s wholly-owned subsidiary Loyalty Preference Index, Inc. (LPI), it launched the LGBTQ100 ESG Index (LGBTQ100), which references LGBTQ community survey data in the methodology. In 2020, LPI was renamed to Advancing Equality Preference, Inc. (AEP).
Products
At the nucleus of the company’s LGBTQ Loyalty Preference Index is the company’s partner-driven Crowd Preference Index Methodology (CPIM) which disrupts ESG investing. This is achieved through an elevated screening process of financial performance data and ESG standards and practices, whereby LGBTQ community data on diversity and inclusion compliance directly impacts corporate financial results and transparently identifies and recognizes high performance companies who have consistently outperformed the S&P 500 index or equivalent sector standards and norms.
The company intends to extend the LGBTQ Loyalty Index brand with future plans to develop indices with a focus on the Social component of ESG utilizing its proprietary financial slogan of Advancing Equality within other gender, minority interest groups.
Revenue
The company intends to introduce a new key partnered revenue source derived from Direct Index Licensing Fees generated by financial institutions and asset management companies for creating a product (Index Funds, Structured Financial Products, and Turnkey Asset Management Providers) based on or linked to the LGBTQ100 index. This includes fees to use the LGBTQ100 index to track the performance of funds or as benchmarks for actively managed portfolios. The company plans to capture Data Subscriptions, which could provide recurring subscription revenue from its LGBTQ Index. This includes ongoing and historical data and information generated by its wholly owned division Advancing Equality Preference Inc., and through its strategic partnerships for new potential financial equality-driven Indices.
New initiatives in 2021 include a plan to create ancillary revenue streams to complement and support this unique platform for the top 100 Equality driven Corporations in America represented in the LGBTQ100 Index. The LGBTQ Loyalty Sponsorship is designed to attract the significant marketing dollars Fortune 500 companies are allocating to D&I programs with an opportunity to purchase LGBTQ Loyalty Sponsorship packages, including participation and brand exposure at planned conferences and events.
Business Strategy
The company’s business strategy is targeted to the estimated three trillion-dollar global purchasing power of the LGBTQ consumer demographic.
Competition
The company has identified Pride Performance & Holdings issuer UBS, an entity, which gives individuals an opportunity to invest in companies that support equality in the workplace for their lesbian, gay, bisexual and transgender employees, as a competitor.
History
The company was founded in 2009. It was formerly known as LifeApps Brands Inc. and changed its name to LGBTQ Loyalty Holdings, Inc. in 2019.